Ci Dog Food Itchy Dog (Fish & Potato)
Dry Extruded · completeHigh meatClear label
Our verdict
Is Ci Dog Food Itchy Dog (Fish & Potato) a good dog food?
We score it 64/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with salmon, fish meal and trout as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 23% · Fat 12%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 23% |
| Fat | 12% |
| Fibre | 3.50% |
| Ash | 8.50% |
| Moisture | 8% |
| Carbohydrates | 45% |
| Omega-3 fatty acids | 1.60% |
| Omega-6 fatty acids | 0.90% |
| Calcium | 1.40% |
| Phosphorus | 1.10% |
Energy: 355 kcal/100g
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamin A 14,400 IU; Vitamin D3 1,925 IU; Vitamin E 95 IU; Biotin 145 mcg; Iron (Iron (II) Sulphate Monohydrate) 50 mg; Zinc (Zinc Sulphate Monohydrate) 50 mg; Manganese (Manganous Sulphate Monohydrate) 35 mg; Iodine (CalciumIodate Anhydrous) 1 mg
Ingredients (12)16% of the recipe is estimated
Estimated composition
- meat 43.0%
- carb 42.4%
- oil 6.3%
- veg 5.3%
- fibre 3.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Freshly Prepared Salmon (18%) | Salmon | meat · good | 18 | 18.0 |
| 2 | Dried Salmon (8%) | Salmon | meat · good | 8 | 8.0 |
| 3 | Dried Fish (8%) | Fish Meal | meat · medium | 8 | 8.0 |
| 4 | Freshly Prepared Trout (7%) | Trout | meat · good | 7 | 7.0 |
| 5 | Salmon Oil (2%) | Salmon Oil | oil · good | 2 | 2.0 |
| 6 | Salmon Gravy (2%) | Salmon | meat · good | 2 | 2.0 |
| 7 | Potato (18%) | Potatoes | carb · medium | 18 | 18.0 |
| 8 | Sweet Potato (18%) | Sweet Potatoes | carb · good | 18 | 18.0 |
| 9 | Pea Starch | Pea Starch | carb · poor | - | 6.4 |
| 10 | Beet Pulp (3%) | Beet Pulp | fibre · medium | 3 | 3.0 |
| 11 | Lucerne | Alfalfa | veg · good | - | 5.3 |
| 12 | Sunflower Oil | Sunflower oil | oil · good | - | 4.3 |
- 1. Freshly Prepared Salmon (18%)18% declared18.0% estimated
- 2. Dried Salmon (8%)8% declared8.0% estimated
- 3. Dried Fish (8%)8% declared8.0% estimated
- 4. Freshly Prepared Trout (7%)7% declared7.0% estimated
- 5. Salmon Oil (2%)2% declared2.0% estimated
- 6. Salmon Gravy (2%)2% declared2.0% estimated
- 7. Potato (18%)18% declared18.0% estimated
- 8. Sweet Potato (18%)18% declared18.0% estimated
- 9. Pea Starch6.4% estimated
- 10. Beet Pulp (3%)3% declared3.0% estimated
- 11. Lucerne5.3% estimated
- 12. Sunflower Oil4.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Ci Dog Food
- Website
- https://cifood.co.uk/
- Contact page
- cifood.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- cifood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 5.0/5 · 722 reviews
Facebook: 5.0/5 · 83 reviews
3 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 64 out of 100. The processing format contributed -6.7 to the overall score, while the carbohydrate content added -3.6. On the positive side, the overall quality of the ingredient list contributed +5.5, and the meat content added +4.5.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.50 |
| Meat share of dry matter | 47.3% | 0.096 | +4.54 |
| Carb share of dry matter | 31.7% | -0.115 | -3.64 |
| Oil share of dry matter | 13.4% | -0.092 | -1.24 |
| Vegetable share of dry matter | 1.7% | -0.005 | -0.01 |
| Recipe graded poor | 6.4% | -0.065 | -0.42 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.4% | 0.060 | +0.38 |
| Undeclared quantities | 16.0% | -0.106 | -1.69 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.50 |
| Meat share of dry matter | 47.3% | 0.096 | +4.54 |
| Carb share of dry matter | 31.7% | -0.115 | -3.64 |
| Oil share of dry matter | 13.4% | -0.092 | -1.24 |
| Vegetable share of dry matter | 1.7% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 6.4% | -0.065 | -0.42 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.4% | 0.060 | +0.38 |
| Undeclared quantities | 16.0% | -0.106 | -1.69 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 63.9
- Final score
- 64/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 23 | 25 (band 18 to 40%) | 89.1 |
| Fat | 12 | 13 (band 5.5 to 20%) | 100 |
| Fibre | 3.5 | 3.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.5 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1.1 | 1.2 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 86.4 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 51.9 |
| Energy (kcal/100g) | 355 | 385.9 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 51.9). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Vitamin A 14,400 IU
- Vitamin D3 1,925 IU
- Vitamin E 95 IU
- Biotin 145 mcg
- Iron (Iron (II) Sulphate Monohydrate) 50 mg
- Zinc (Zinc Sulphate Monohydrate) 50 mg
- Manganese (Manganous Sulphate Monohydrate) 35 mg
- Iodine (CalciumIodate Anhydrous) 1 mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (84% of the recipe mass) (voluntary) | 16.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "grain free, hypoallergenic dog food with added Skin-Soothe supplement" — supported by the declared grain-free data.
- "grain free, chicken free & 100% natural" — supported by the declared grain-free data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| added 'Skin-Soothe' - an all-natural herbal formula designed to help assist with areas of itching & scratching (on page) | Functional | not checkable | Manufacturer assertion |
| Linseed, cinnamon, thyme, rosemary, peppermint, fennel, cleavers, nettle, marigold, ginger & turmeric - thereby making it a great choice for dogs that struggle with seasonal/environmental allergies too (on page) | Functional | not checkable | Manufacturer assertion |
| many within this formulation are also associated with all sorts of additional health benefits including digestive support, intestinal health, detoxification & lymphatic health (on page) | Functional | not checkable | Manufacturer assertion |
| Zero grains/cereals & zero chicken (on page) | Free-from | not checkable | Manufacturer assertion |
| grain free, hypoallergenic dog food with added Skin-Soothe supplement (on page) | Free-from | consistent | Manufacturer assertion |
| contains a whopping 45% fish including 25% fresh fish for lots of skin-supporting Omega 3's (on page) | Content | not checkable | Manufacturer assertion |
| all the carbs come from low GI potato, sweet potato and pea (on page) | Content | not checkable | Manufacturer assertion |
| grain free, chicken free & 100% natural (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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