Ci Dog Food Bright & Bushy (Turkey & Rice)
Dry Extruded · completeClear label
Our verdict
Is Ci Dog Food Bright & Bushy (Turkey & Rice) a good dog food?
We score it 59/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with dehydrated turkey protein, rice and oats as the main ingredients.
48% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry fat
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 24% · Fat 10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 10% |
| Fibre | 4% |
| Ash | 7% |
| Moisture | 8% |
| Carbohydrates | 47% |
| Omega-3 fatty acids | 0.90% |
| Omega-6 fatty acids | 2.30% |
| Calcium | 1.50% |
| Phosphorus | 1% |
Energy: 348 kcal/100g
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamin A 15,000 IU; Vitamin D3 2,250 IU; Biotin 150 mcg; Ferrous Sulphate Monohydrate 167 mg (Iron 50 mg); Zinc Sulphate Monohydrate 139 mg (Zinc 50 mg); Manganous Sulphate Monohydrate 109 mg (Manganese 35 mg); Cupric Sulphate Pentahydrate 60 mg (Copper 15 mg); Calcium Iodate Anhydrous 1.64 mg (Iodine 1 mg); Sodium Selenite 0.67 mg (Selenium 0.3 mg)
Ingredients (10)48% of the recipe is estimated
Estimated composition
- carb 40.9%
- meat 26.0%
- veg 17.8%
- supplement 9.6%
- oil 5.8%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Turkey Meal (26%) | Dehydrated turkey protein | meat · good | 26 | 26.0 |
| 2 | Rice (26%) | Rice - white | carb · medium | 26 | 26.0 |
| 3 | Oats | Oats | carb · medium | - | 7.7 |
| 4 | Barley | Barley | carb · medium | - | 7.2 |
| 5 | Linseeds | Linseed | veg · good | - | 6.7 |
| 6 | Lucerne | Alfalfa | veg · good | - | 6.2 |
| 7 | Poultry Fat | Poultry Fat | oil · medium | - | 5.8 |
| 8 | Minerals | Vitamins and minerals | supplement · medium | - | 5.3 |
| 9 | Seaweed | Seaweed | veg · good | - | 4.8 |
| 10 | Vitamins | Vitamins and minerals | supplement · medium | - | 4.3 |
- 1. Turkey Meal (26%)26% declared26.0% estimated
- 2. Rice (26%)26% declared26.0% estimated
- 3. Oats7.7% estimated
- 4. Barley7.2% estimated
- 5. Linseeds6.7% estimated
- 6. Lucerne6.2% estimated
- 7. Poultry Fat5.8% estimated
- 8. Minerals5.3% estimated
- 9. Seaweed4.8% estimated
- 10. Vitamins4.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Ci Dog Food
- Website
- https://cifood.co.uk/
- Contact page
- cifood.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- cifood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 5.0/5 · 722 reviews
Facebook: 5.0/5 · 83 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 59 out of 100 based on several key factors. The processing format contributed -6.7 points, and the overall quality of the ingredient list added +6 points. On the other hand, ingredients without printed percentages resulted in -5.1 points, while the carbohydrate content accounted for -4.8 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.97 |
| Meat share of dry matter | 27.9% | 0.096 | +2.68 |
| Carb share of dry matter | 42.0% | -0.115 | -4.83 |
| Oil share of dry matter | 6.7% | -0.092 | -0.61 |
| Vegetable share of dry matter | 13.2% | -0.005 | -0.07 |
| Supplement share of dry matter | 10.3% | -0.012 | -0.13 |
| Undeclared quantities | 48.0% | -0.106 | -5.07 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.97 |
| Meat share of dry matter | 27.9% | 0.096 | +2.68 |
| Carb share of dry matter | 42.0% | -0.115 | -4.83 |
| Oil share of dry matter | 6.7% | -0.092 | -0.61 |
| Vegetable share of dry matter | 13.2% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 10.3% | -0.012 | -0.13 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 48.0% | -0.106 | -5.07 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 58.6
- Final score
- 59/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.1 (band 18 to 40%) | 92.1 |
| Fat | 10 | 10.9 (band 5.5 to 20%) | 92.2 |
| Fibre | 4 | 4.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.5 | 1.6 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 348 | 378.3 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 15,000 IU
- Vitamin D3 2,250 IU
- Biotin 150 mcg
- Ferrous Sulphate Monohydrate 167 mg (Iron 50 mg)
- Zinc Sulphate Monohydrate 139 mg (Zinc 50 mg)
- Manganous Sulphate Monohydrate 109 mg (Manganese 35 mg)
- Cupric Sulphate Pentahydrate 60 mg (Copper 15 mg)
- Calcium Iodate Anhydrous 1.64 mg (Iodine 1 mg)
- Sodium Selenite 0.67 mg (Selenium 0.3 mg)
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (52% of the recipe mass) (voluntary) | 10.4/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 2 checkable claims: 0 consistent, 2 contradicted.
Contradicted by the label
- "Wheat free, hypoallergenic dog food with added seaweed for skin & coat health" — the declared label says otherwise on grain-free.
- "Wheat free & hypoallergenic dog food with a strong 24% protein content from lots of dehydrated turkey, alongside gentle grains & vegetables, plus seaweed for skin & coat health" — the declared label says otherwise on grain-free.
5 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Wheat free, hypoallergenic dog food with added seaweed for skin & coat health (on page) | Free-from | contradicted | Manufacturer assertion |
| supporting your dog's skin, coat and eye health (on page) | Functional | not checkable | Manufacturer assertion |
| anti-oxidant properties & thyroid support (on page) | Functional | not checkable | Manufacturer assertion |
| very gentle on the tummy & can be helpful for dogs with numerous food allergies (on page) | Functional | not checkable | Manufacturer assertion |
| ideal for dogs prone to weight gain! (on page) | Functional | not checkable | Manufacturer assertion |
| 100% natural, easy to digest ingredients (on page) | Content | not checkable | Manufacturer assertion |
| Wheat free & hypoallergenic dog food with a strong 24% protein content from lots of dehydrated turkey, alongside gentle grains & vegetables, plus seaweed for skin & coat health (on page) | Free-from | contradicted | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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