Broadreach Nature Omega EFA Advanced Oil

Supplement · complementary

Omega EFA Advanced Oil
This is sold as a supplement, not as an everyday meal. The 1–100 rating applies to complete meals, so it isn't scored. Ingredient breakdown below.

Our verdict

Is Broadreach Nature Omega EFA Advanced Oil a good dog food?

This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.

Complementary supplement for dogs of all life stages, with dha, lecithin and zinc oxide as the main ingredients.

How we score

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Doesn't list grain ingredients.

Why you might not

  • A supplement, not a complete diet: feed as an extra, not the whole diet.
  • Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
  • No analytical breakdown is published.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

What the label declares

Active ingredients and quantities as printed by the manufacturer. We record them as stated; we do not assess whether they are effective. Supplements are not scored.

ActiveDeclared amountBasis
Zinc2.3 mgper dose

Nutrition and feeding

Typical analysis (as fed)

No analysis recorded yet.

Additives & feeding info

Feeding and storage

Feeding guide

Give with meals 1/2 teaspoon for each 10kg of body weight daily or as recommended by your Vet. Can be added twice daily to food.

Additives declared on the label

Nutritional additives

Zinc (as Gluconate) 2.3 mg per dose; Biotin

Technological additives

Rosemary Extract

Ingredients (5)100% of the recipe is estimated

Estimated composition

  • supplement 85.0%
  • veg 15.0%
#As declaredMatchedLabel readingDeclared %Est. %
1Marine Lipid Concentrate Supplying: EPA / DHADHAsupplement · good-25.0
2LecithinLecithinsupplement · good-22.5
3ZincZinc Oxidesupplement · good-20.0
4BiotinBiotinsupplement · good-17.5
5Rosemary ExtractRosemaryveg · good-15.0
  1. 1. Marine Lipid Concentrate Supplying: EPA / DHA25.0% estimated
    DHA · supplement · good
  2. 2. Lecithin22.5% estimated
    Lecithin · supplement · good
  3. 3. Zinc20.0% estimated
    Zinc Oxide · supplement · good
  4. 4. Biotin17.5% estimated
    Biotin · supplement · good
  5. 5. Rosemary Extract15.0% estimated
    Rosemary · veg · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Broadreach Nature
Broadreach Nature logo
Phone
+44 (0)1223 855857
Address
Portelet High Street Croydon Hertfordshire, SG8 0DR

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

Facebook: 5.0/5 · 7 reviews

22 reviews on this product · 4.9/5

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.99.191+8.19
Vegetable share of dry matter2.8%-0.005-0.01
Supplement share of dry matter97.2%-0.012-1.19
Undeclared quantities100.0%-0.106-10.56
Low meat (under 10% of dry matter)yes-3.158-3.16
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.99.191+8.19
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter0.0%-0.115+0.00
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter2.8%-0.005-0.01
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter97.2%-0.012-1.19
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty0.000.222+0.00
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
52.6
Final score
53/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v353/100current
v260/100
v159/100
Nutritional: declared analysis vs reference ranges

Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

  • "Developed by Vets and used by Vets in the UK" — supported by the declared made in the UK data.

10 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
OMEGA EFA ADVANCED OIL FOR SKIN, COAT AND JOINT CONDITIONING FOR DOGS AND CATS (on page)Functionalnot checkableManufacturer assertion
Omega EFA Advanced Oil for dogs and cats helps support your pet's Skin, Coat, Joint and Heart. (on page)Functionalnot checkableManufacturer assertion
Developed by Vets and used by Vets in the UK (on page)provenanceconsistentManufacturer assertion
Overall Wellness Supplement for body organs and tissues using an Advanced Extra Strength Formula (on page)Functionalnot checkableManufacturer assertion
For dogs and cats of all ages to help support and maintain and optimum skin and coat which is lacking in shine or condition (on page)Functionalnot checkableManufacturer assertion
This is an amazing product which may also help support Joints too and overall body health (on page)Functionalnot checkableManufacturer assertion
Natural Fish Flavour (on page)Contentnot checkableManufacturer assertion
Omega 3 Oil (on page)Contentnot checkableManufacturer assertion
Suitable for animals from 4 months of age (on page)Contentnot checkableManufacturer assertion
OMEGA EFA ADVANCED OIL IS HYPOALLERGENIC (on page)Free-fromnot checkableManufacturer assertion
One of the most concentrated extra strength EPA and DHA levels (on page)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

See all products from Broadreach Nature

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