Brit Hair & Skin. Insect&Fish

Dry Extruded · completeHigh insect proteinClear label

Hair & Skin. Insect&Fish
Average
our rating

Our verdict

Is Brit Hair & Skin. Insect&Fish a good dog food?

We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

Complete dry food for adult dogs, with dehydrated insects and white fish as the main ingredients.

How we score

28% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids fish: the label lists white fish
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 25% · Fat 13%

Typical analysis (as fed)

NutrientAs fed
Protein25%
Fat13%
Fibre3.20%
Ash7.20%
Moisture10%
Omega-3 fatty acids0.70%
Omega-6 fatty acids2.50%
Calcium1.10%
Phosphorus0.50%

Additives & feeding info

Feeding and storage

Storage

Superpremium Complete Food for Dogs. Hypoallergenic Grain-Free Formula rich in Insect for adult dogs of all breeds with sensitive, demanding skin and hair.

Additives declared on the label

Nutritional additives

vitamin A 23000 I.U; vitamin D3 1800 I.U; vitamin E 600 mg; vitamin C 300 mg; choline chloride 2000 mg; L-carnitine 550 mg; taurine 1500 mg; biotin 0.8 mg; vitamin B1 4 mg; vitamin B2 8 mg; niacinamide 25 mg; calcium-D-pantothenate 20 mg; vitamin B6 3 mg; folic acid 0.8 mg; vitamin B12 0.06 mg; zinc 100 mg; iron 90 mg; manganese 45 mg; potassium iodide 0.8 mg; copper 18 mg; selenium 0.2 mg

Technological additives

tocopherol extracts from vegetable oil; ascorbyl palmitate; rosemary extract

Ingredients (24)28% of the recipe is estimated

Estimated composition

  • meat 36.9%
  • veg 30.0%
  • oil 10.0%
  • supplement 9.8%
  • fibre 7.0%
  • carb 6.3%
#As declaredMatchedLabel readingDeclared %Est. %
1insects dehydrated (14%)Insectsmeat · good1414.0
2white fish dehydrated (14%)White Fishmeat · good1414.0
3yellow peas (14%)Peasveg · good1414.0
4green peas (14%)Peasveg · good1414.0
5dried apple pulpApple Fibrefibre · medium-7.0
6pea proteinPea proteincarb · medium-6.3
7coconut oil (8%)Coconut Oiloil · medium88.0
8white fish protein hydrolyzed (4%)White Fishmeat · good44.0
9brewer's yeastBrewer's Yeastsupplement · good-5.6
10salmon oil (2%)Salmon Oiloil · good22.0
11linseed (2%)Linseedveg · good22.0
12eggs shellsEggmeat · good-4.9
13glucosamine (0.02%)Glucosaminesupplement · good0.020.02
14chondroitin sulphate (0.015%)Chondroitinsupplement · good0.0150.01
15fructo-oligosaccharides (0.012%)Fructo-oligosaccharidessupplement · good0.0120.01
16mannan-oligosaccharides (0.012%)Mannanoligosaccharidessupplement · good0.0120.01
17Mojave yucca (0.01%)Yucca Schidigerasupplement · good0.010.01
18inulin (0.009%)Inulinfibre · good0.0090.01
19dried milk thistle (0.005%)Milk Thistleveg · good0.0050.01
20dried rosemary (0.005%)Rosemary Leavesherb · good0.0050.01
21dried cloves (0.005%)Clovesveg · good0.0050.01
22dried citrus (0.005%)Dried Citrusveg · medium0.0050.01
23dried curcuma (0.005%)Turmericveg · good0.0050.01
24Lactobacillus acidophilus HA - 122 inactivatedInactivated Lactobacillus helveticussupplement · good-4.2
  1. 1. insects dehydrated (14%)14% declared14.0% estimated
    Insects · meat · good
  2. 2. white fish dehydrated (14%)14% declared14.0% estimated
    White Fish · meat · good
  3. 3. yellow peas (14%)14% declared14.0% estimated
    Peas · veg · good
  4. 4. green peas (14%)14% declared14.0% estimated
    Peas · veg · good
  5. 5. dried apple pulp7.0% estimated
    Apple Fibre · fibre · medium
  6. 6. pea protein6.3% estimated
    Pea protein · carb · medium
  7. 7. coconut oil (8%)8% declared8.0% estimated
    Coconut Oil · oil · medium
  8. 8. white fish protein hydrolyzed (4%)4% declared4.0% estimated
    White Fish · meat · good
  9. 9. brewer's yeast5.6% estimated
    Brewer's Yeast · supplement · good
  10. 10. salmon oil (2%)2% declared2.0% estimated
    Salmon Oil · oil · good
  11. 11. linseed (2%)2% declared2.0% estimated
    Linseed · veg · good
  12. 12. eggs shells4.9% estimated
    Egg · meat · good
  13. 13. glucosamine (0.02%)0.02% declared0.02% estimated
    Glucosamine · supplement · good
  14. 14. chondroitin sulphate (0.015%)0.015% declared0.01% estimated
    Chondroitin · supplement · good
  15. 15. fructo-oligosaccharides (0.012%)0.012% declared0.01% estimated
    Fructo-oligosaccharides · supplement · good
  16. 16. mannan-oligosaccharides (0.012%)0.012% declared0.01% estimated
    Mannanoligosaccharides · supplement · good
  17. 17. Mojave yucca (0.01%)0.01% declared0.01% estimated
    Yucca Schidigera · supplement · good
  18. 18. inulin (0.009%)0.009% declared0.01% estimated
    Inulin · fibre · good
  19. 19. dried milk thistle (0.005%)0.005% declared0.01% estimated
    Milk Thistle · veg · good
  20. 20. dried rosemary (0.005%)0.005% declared0.01% estimated
    Rosemary Leaves · herb · good
  21. 21. dried cloves (0.005%)0.005% declared0.01% estimated
    Cloves · veg · good
  22. 22. dried citrus (0.005%)0.005% declared0.01% estimated
    Dried Citrus · veg · medium
  23. 23. dried curcuma (0.005%)0.005% declared0.01% estimated
    Turmeric · veg · good
  24. 24. Lactobacillus acidophilus HA - 122 inactivated4.2% estimated

Trust and sourceNo recalls recorded in our database · checked 2026-08-22

Brand and contact: Brit

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-08-22
Scored with
Model v3 (methodology)
Product page
brit-petfood.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall score of 69 out of 100. The overall quality of the ingredient list contributed +7.6 points and the meat content contributed +4.2 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -2.9 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.89.191+7.60
Meat share of dry matter43.6%0.096+4.18
Carb share of dry matter8.2%-0.115-0.94
Oil share of dry matter14.6%-0.092-1.35
Vegetable share of dry matter8.9%-0.005-0.05
Supplement share of dry matter13.4%-0.012-0.16
Undeclared quantities27.9%-0.106-2.95
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.89.191+7.60
Meat share of dry matter43.6%0.096+4.18
Carb share of dry matter8.2%-0.115-0.94
Oil share of dry matter14.6%-0.092-1.35
Vegetable share of dry matter8.9%-0.005-0.05
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter13.4%-0.012-0.16
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities27.9%-0.106-2.95
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty0.000.222+0.00
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
68.7
Final score
69/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v369/100current
v268/100
v169/100
v1.970/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein2527.8 (band 18 to 40%)96.7
Fat1314.4 (band 5.5 to 20%)100
Fibre3.23.6 (band 0.5 to 5%)100
Calcium1.11.2 (band 0.5 to 2.5%)91.7
Phosphorus0.50.6 (band 0.4 to 1.6%)77.8
Calcium:phosphorus ratio2.22.2 (band 1 to 2%)90
Omega fatty acids (omega-6 and omega-3)--100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.

Declared fortification: 21 nutritional additives on the label
  • vitamin A 23000 I.U
  • vitamin D3 1800 I.U
  • vitamin E 600 mg
  • vitamin C 300 mg
  • choline chloride 2000 mg
  • L-carnitine 550 mg
  • taurine 1500 mg
  • biotin 0.8 mg
  • vitamin B1 4 mg
  • vitamin B2 8 mg
  • niacinamide 25 mg
  • calcium-D-pantothenate 20 mg
  • vitamin B6 3 mg
  • folic acid 0.8 mg
  • vitamin B12 0.06 mg
  • zinc 100 mg
  • iron 90 mg
  • manganese 45 mg
  • potassium iodide 0.8 mg
  • copper 18 mg
  • selenium 0.2 mg

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (72.1% of the recipe mass) (voluntary)14.4/20
✓ Analytical constituents declared (mandatory)15/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

No on-pack claims on file: nothing to verify.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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