Beta Chicken Dry Dog Food

Dry Extruded · completeClear label

Chicken Dry Dog Food
Average
our rating

Our verdict

Is Beta Chicken Dry Dog Food a good dog food?

We score it 45/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

Complete extruded dry food for adult dogs, with dried chicken protein, wheat and maize as the main ingredients.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

71% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Prints ingredient percentages on the label.
  • Single named animal protein: chicken.

Why you might not

  • 4 poor-graded ingredients make up about 38% of the recipe.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Single named protein: chicken
  • Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids grain: the label lists wheat

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 26% · Fat 13%

Typical analysis (as fed)

NutrientAs fed
Protein26%
Fat13%
Fibre2.50%
Ash6.50%
Omega-3 fatty acids0.18%
Omega-6 fatty acids3%

Additives & feeding info

Additives declared on the label

Nutritional additives

Vit A 19000 IU/kg; Vit D3 1100 IU/kg; Vit E 90 mg/kg; Iron (II) sulphate monohydrate (Fe: 78) mg/kg; Calcium iodate anhydrous (I: 1.9) mg/kg; Copper (II) sulphate pentahydrate (Cu: 8.7) mg/kg; Manganous sulphate monohydrate (Mn: 5.9) mg/kg; Zinc sulphate monohydrate (Zn: 110) mg/kg; Sodium selenite (Se: 0.19) mg/kg

Technological additives

Antioxidants

Ingredients (13)71% of the recipe is estimated

Estimated composition

  • carb 46.7%
  • meat 28.0%
  • oil 9.9%
  • fibre 7.8%
  • supplement 6.4%
  • veg 1.2%
#As declaredMatchedLabel readingDeclared %Est. %
1Chicken meal (28%)Dried chicken proteinmeat · good2828.0
2WheatWheatcarb · poor-11.3
3CornMaize / Corncarb · medium-10.6
4Animal fatsUnspecified Animal Fats and Oilsoil · poor-9.9
5Wheat middlingsWheatcarb · poor-9.2
6RiceRice - whitecarb · medium-8.5
7Dried beet pulpBeet Pulpfibre · medium-7.8
8Soya mealSoyacarb · poor-7.1
9Dried chicory root (1%)Chicory rootveg · good11.0
10MineralsVitamins and mineralssupplement · medium-6.4
11Dried carrot (0.07%)Carrotsveg · good0.070.07
12Dried spinach (0.07%)Spinachveg · good0.070.07
13Dried parsley (0.07%)Parsley Leaf (Dried)veg · good0.070.07
  1. 1. Chicken meal (28%)28% declared28.0% estimated
    Dried chicken protein · meat · good
  2. 2. Wheat11.3% estimated
    Wheat · carb · poor
  3. 3. Corn10.6% estimated
    Maize / Corn · carb · medium
  4. 4. Animal fats9.9% estimated
  5. 5. Wheat middlings9.2% estimated
    Wheat · carb · poor
  6. 6. Rice8.5% estimated
    Rice - white · carb · medium
  7. 7. Dried beet pulp7.8% estimated
    Beet Pulp · fibre · medium
  8. 8. Soya meal7.1% estimated
    Soya · carb · poor
  9. 9. Dried chicory root (1%)1% declared1.0% estimated
    Chicory root · veg · good
  10. 10. Minerals6.4% estimated
    Vitamins and minerals · supplement · medium
  11. 11. Dried carrot (0.07%)0.07% declared0.07% estimated
    Carrots · veg · good
  12. 12. Dried spinach (0.07%)0.07% declared0.07% estimated
    Spinach · veg · good
  13. 13. Dried parsley (0.07%)0.07% declared0.07% estimated
    Parsley Leaf (Dried) · veg · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Beta
Beta logo
Phone
0800 212 161
Contact page
www.purina.co.uk

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v3 (methodology)
Product page
www.purina.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall score of 45 out of 100 based on several key factors. The meat content contributed +2.7 to the evaluation. Conversely, ingredients without printed percentages reduced the score by -7.5, the processing format adjusted it by -6.7, and the carbohydrate content contributed -5.2.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.09.191+0.20
Meat share of dry matter28.4%0.096+2.72
Carb share of dry matter45.4%-0.115-5.23
Oil share of dry matter10.8%-0.092-0.99
Vegetable share of dry matter1.2%-0.005-0.01
Supplement share of dry matter6.5%-0.012-0.08
Recipe graded poor37.5%-0.065-2.44
Number of poor ingredients4-0.876-3.50
Largest single poor ingredient11.3%0.060+0.68
Undeclared quantities70.8%-0.106-7.47
Complete dietyes2.294+2.29
Additive penalty-0.300.222-0.07
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.09.191+0.20
Meat share of dry matter28.4%0.096+2.72
Carb share of dry matter45.4%-0.115-5.23
Oil share of dry matter10.8%-0.092-0.99
Vegetable share of dry matter1.2%-0.005-0.01
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter6.5%-0.012-0.08
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor37.5%-0.065-2.44
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients4-0.876-3.50
Largest single poor ingredient11.3%0.060+0.68
Undeclared quantities70.8%-0.106-7.47
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-0.300.222-0.07
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
45.4
Final score
45/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v345/100current
v243/100
v142/100
v1.943/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein2628.7 (band 18 to 40%)99.3
Fat1314.4 (band 5.5 to 20%)100
Fibre2.52.8 (band 0.5 to 5%)100
Omega fatty acids (omega-6 and omega-3)--100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 9 nutritional additives on the label
  • Vit A 19000 IU/kg
  • Vit D3 1100 IU/kg
  • Vit E 90 mg/kg
  • Iron (II) sulphate monohydrate (Fe: 78) mg/kg
  • Calcium iodate anhydrous (I: 1.9) mg/kg
  • Copper (II) sulphate pentahydrate (Cu: 8.7) mg/kg
  • Manganous sulphate monohydrate (Mn: 5.9) mg/kg
  • Zinc sulphate monohydrate (Zn: 110) mg/kg
  • Sodium selenite (Se: 0.19) mg/kg

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (29.2% of the recipe mass) (voluntary)5.8/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
With a natural prebiotic proven to help support digestive health (on page)Functionalnot checkableManufacturer assertion
Strong muscles with protein to help support strong musculature (on page)Functionalnot checkableManufacturer assertion
Healthy skin and shiny coat with vitamins, zinc and omega 3 & 6 fatty acids (on page)Functionalnot checkableManufacturer assertion
Healthy teeth and bones with essential minerals and vitamins to help support healthy teeth and bones (on page)Functionalnot checkableManufacturer assertion
Chicken is #1 Ingredient (on page)Contentnot checkableManufacturer assertion
Made with selected natural ingredients (on page)Contentnot checkableManufacturer assertion
No added artificial colours, flavours or preservatives (on page)Free-fromnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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