Open Farm New Zealand Venison Grain-Free Dog Kibble
Dry Extruded · complete
Our verdict
Is Open Farm New Zealand Venison Grain-Free Dog Kibble a good dog food?
We score it 50/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for dogs of all life stages, with venison, peas and white fish as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists white fish
- Your dog avoids venison: the label lists venison
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 30% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 30% |
| Fat | 14% |
| Fibre | 4.50% |
| Moisture | 10% |
| Omega-3 fatty acids | 0.40% |
| Omega-6 fatty acids | 1.25% |
| Calcium | 1.20% |
| Phosphorus | 1% |
Energy: 367 kcal/100g
Additives & feeding info
Feeding and storage
Storage
We recommend storing in the original bag. Once opened, we recommend feeding our Dry Recipes within two months for the freshest flavor.
Feeding guide
Review the feeding guideline to find the appropriate feeding amount based on your dog’s weight and activity level.
Additives declared on the label
Nutritional additives
Vitamin A 5000 IU/kg; Vitamin E 50 IU/kg; Taurine 0.2%
Technological additives
Mixed Tocopherols; Rosemary Extract
Ingredients (42)100% of the recipe is estimated
Estimated composition
- veg 35.3%
- supplement 33.7%
- meat 9.2%
- oil 8.1%
- additive 6.9%
- mineral 3.8%
- carb 3.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Venison | Venison | meat · good | - | 3.1 |
| 2 | Field Peas | Peas | veg · good | - | 3.1 |
| 3 | Ocean Whitefish Meal | White Fish | meat · good | - | 3.1 |
| 4 | Sweet Potato | Sweet Potatoes | carb · good | - | 3.0 |
| 5 | Herring Meal | Herring Meal | meat · medium | - | 3.0 |
| 6 | Garbanzo Beans (Chickpeas) | Chickpeas | veg · good | - | 3.0 |
| 7 | Red Lentils | Lentils | veg · medium | - | 2.9 |
| 8 | Green Lentils | Lentils | veg · medium | - | 2.9 |
| 9 | Coconut Oil | Coconut Oil | oil · medium | - | 2.8 |
| 10 | Flaxseed | Linseed | veg · good | - | 2.8 |
| 11 | Pumpkin | Pumpkin | veg · good | - | 2.8 |
| 12 | Natural Flavor (yeast) | Flavor | additive · poor | - | 2.7 |
| 13 | Carrots | Carrots | veg · good | - | 2.7 |
| 14 | Apples | Apples | veg · good | - | 2.7 |
| 15 | Sunflower Oil | Sunflower oil | oil · good | - | 2.6 |
| 16 | Salmon Oil | Salmon Oil | oil · good | - | 2.6 |
| 17 | Cranberries | Cranberries | veg · good | - | 2.5 |
| 18 | Dried Chicory Root | Chicory root | veg · good | - | 2.5 |
| 19 | Salt | Salt | additive · poor | - | 2.5 |
| 20 | Sun Cured Alfalfa | Alfalfa | veg · good | - | 2.4 |
| 21 | Choline Chloride | Choline | supplement · good | - | 2.4 |
| 22 | Vitamin E Supplement | Vitamin E | supplement · good | - | 2.4 |
| 23 | Vitamin A Supplement | Vitamin A | supplement · good | - | 2.3 |
| 24 | Niacin Supplement | Niacin | supplement · good | - | 2.3 |
| 25 | D-calcium Pantothenate | Calcium pantothenate | supplement · good | - | 2.2 |
| 26 | Riboflavin Supplement | Riboflavin | supplement · good | - | 2.2 |
| 27 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement · good | - | 2.2 |
| 28 | Thiamine Mononitrate | Thiamine mononitrate | supplement · good | - | 2.1 |
| 29 | Vitamin B12 Supplement | Vitamin B12 | supplement · good | - | 2.1 |
| 30 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 2.1 |
| 31 | Folic Acid | Folic acid | supplement · good | - | 2.0 |
| 32 | Zinc Proteinate | Zinc Proteinate | supplement · good | - | 2.0 |
| 33 | Iron Proteinate | Iron Proteinate | mineral · good | - | 1.9 |
| 34 | Copper Proteinate | Copper proteinate | supplement · good | - | 1.9 |
| 35 | Manganese Proteinate | Manganese proteinate | supplement · good | - | 1.9 |
| 36 | Selenium Yeast | Selenium | mineral · good | - | 1.8 |
| 37 | Calcium Iodate | Calcium iodate | supplement · medium | - | 1.8 |
| 38 | Taurine | Taurine | supplement · good | - | 1.8 |
| 39 | Mixed Tocopherols (a natural preservative) | Tocopherols | additive · good | - | 1.7 |
| 40 | Cinnamon | Cinnamon | veg · good | - | 1.7 |
| 41 | Turmeric | Turmeric | veg · good | - | 1.6 |
| 42 | Rosemary Extract | Rosemary | veg · good | - | 1.6 |
- 1. Venison3.1% estimated
- 2. Field Peas3.1% estimated
- 3. Ocean Whitefish Meal3.1% estimated
- 4. Sweet Potato3.0% estimated
- 5. Herring Meal3.0% estimated
- 6. Garbanzo Beans (Chickpeas)3.0% estimated
- 7. Red Lentils2.9% estimated
- 8. Green Lentils2.9% estimated
- 9. Coconut Oil2.8% estimated
- 10. Flaxseed2.8% estimated
- 11. Pumpkin2.8% estimated
- 12. Natural Flavor (yeast)2.7% estimated
- 13. Carrots2.7% estimated
- 14. Apples2.7% estimated
- 15. Sunflower Oil2.6% estimated
- 16. Salmon Oil2.6% estimated
- 17. Cranberries2.5% estimated
- 18. Dried Chicory Root2.5% estimated
- 19. Salt2.5% estimated
- 20. Sun Cured Alfalfa2.4% estimated
- 21. Choline Chloride2.4% estimated
- 22. Vitamin E Supplement2.4% estimated
- 23. Vitamin A Supplement2.3% estimated
- 24. Niacin Supplement2.3% estimated
- 25. D-calcium Pantothenate2.2% estimated
- 26. Riboflavin Supplement2.2% estimated
- 27. Vitamin D3 Supplement2.2% estimated
- 28. Thiamine Mononitrate2.1% estimated
- 29. Vitamin B12 Supplement2.1% estimated
- 30. Pyridoxine Hydrochloride2.1% estimated
- 31. Folic Acid2.0% estimated
- 32. Zinc Proteinate2.0% estimated
- 33. Iron Proteinate1.9% estimated
- 34. Copper Proteinate1.9% estimated
- 35. Manganese Proteinate1.9% estimated
- 36. Selenium Yeast1.8% estimated
- 37. Calcium Iodate1.8% estimated
- 38. Taurine1.8% estimated
- 39. Mixed Tocopherols (a natural preservative)1.7% estimated
- 40. Cinnamon1.7% estimated
- 41. Turmeric1.6% estimated
- 42. Rosemary Extract1.6% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Open Farm
- Website
- https://openfarmpet.com/
- Contact page
- openfarmpet.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- openfarmpet.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 2.5/5 · 10 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 50 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +6.6 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.55 |
| Carb share of dry matter | 1.1% | -0.115 | -0.13 |
| Oil share of dry matter | 11.8% | -0.092 | -1.08 |
| Vegetable share of dry matter | 17.4% | -0.005 | -0.09 |
| Additive share of dry matter | 9.2% | 0.163 | +1.50 |
| Supplement share of dry matter | 45.7% | -0.012 | -0.56 |
| Recipe graded poor | 5.2% | -0.065 | -0.34 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.7% | 0.060 | +0.16 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -8.37 | 0.222 | -1.86 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.55 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 1.1% | -0.115 | -0.13 |
| Oil share of dry matter | 11.8% | -0.092 | -1.08 |
| Vegetable share of dry matter | 17.4% | -0.005 | -0.09 |
| Additive share of dry matter | 9.2% | 0.163 | +1.50 |
| Supplement share of dry matter | 45.7% | -0.012 | -0.56 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 5.2% | -0.065 | -0.34 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.7% | 0.060 | +0.16 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -8.37 | 0.222 | -1.86 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 50.3
- Final score
- 50/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 30 | 33.3 (band 18.349999999999998 to 40%) | 100 |
| Fat | 14 | 15.6 (band 5.606944444444444 to 20%) | 100 |
| Fibre | 4.5 | 5 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5097222222222222 to 2.5%) | 94.8 |
| Phosphorus | 1 | 1.1 (band 0.4077777777777778 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 82 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 367 | 407.8 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 3 nutritional additives on the label
- Vitamin A 5000 IU/kg
- Vitamin E 50 IU/kg
- Taurine 0.2%
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Bring a nutrient-dense, grain-free diet to your dog's bowl with this protein-packed complete and balanced meal, featuring pasture-raised, grass-fed venison, non-GMO fruits and veggies" — supported by the declared complete and balanced data.
1 further claim on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Bring a nutrient-dense, grain-free diet to your dog's bowl with this protein-packed complete and balanced meal, featuring pasture-raised, grass-fed venison, non-GMO fruits and veggies (on page) | Content | consistent | Manufacturer assertion |
| 100% traceable, 3rd party certified ingredients always (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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