Benevo Rumble Strips

Treat · complementary

Rumble Strips
This is sold as a treat, not as an everyday meal. The 1–100 rating applies to complete meals, so it isn't scored. Ingredient breakdown below.

Our verdict

Is Benevo Rumble Strips a good dog food?

This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.

Complementary extruded dry treats for adult dogs, with wheat, maize and sucrose as the main ingredients.

How we score

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Low in fat for its format: 3% fat on a dry-matter basis.

Why you might not

  • A treat, not a complete diet: feed as an extra, not the whole diet.
  • 4 poor-graded ingredients make up about 52% of the recipe.
  • Low in protein: 9% protein on a dry-matter basis.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids grain: the label lists wheat
  • You need more protein than this: 9.2% on a dry-matter basis is in the low band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

What the label tells us

  • The label lists 8 ingredients.
  • Lists no artificial colours or preservatives.
  • Prints no ingredient quantities.
Why is this treat not scored?

Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.

What should I look for on a treat label?

A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.

These points are derived from the published ingredient list, not a rating.

Nutrition and feedingProtein 7% · Fat 2.50%

Typical analysis (as fed)

NutrientAs fed
Protein7%
Fat2.50%
Fibre4%
Ash2%
Moisture24%

Additives & feeding info

Feeding and storage

Storage

Storage Store in a cool (<22’C) and dry place. Away from heat, moisture and direct sunlight.

Additives declared on the label

Technological additives

Potassium Sorbate; Phosphoric Acid

Ingredients (8)100% of the recipe is estimated

Estimated composition

  • carb 43.0%
  • other 23.0%
  • fibre 13.0%
  • supplement 11.0%
  • additive 10.0%
#As declaredMatchedLabel readingDeclared %Est. %
1WheatWheatcarb · poor-16.0
2MaizeMaize / Corncarb · medium-15.0
3Sucrose SyrupSucroseother · poor-14.0
4CelluloseCellulosefibre · medium-13.0
5Potato StarchPotato starchcarb · poor-12.0
6Sunflower LecithinLecithinsupplement · good-11.0
7Propylene GlycolPropylene glycoladditive · poor-10.0
8GlycerineGlycerineother · medium-9.0
  1. 1. Wheat16.0% estimated
    Wheat · carb · poor
  2. 2. Maize15.0% estimated
    Maize / Corn · carb · medium
  3. 3. Sucrose Syrup14.0% estimated
    Sucrose · other · poor
  4. 4. Cellulose13.0% estimated
    Cellulose · fibre · medium
  5. 5. Potato Starch12.0% estimated
    Potato starch · carb · poor
  6. 6. Sunflower Lecithin11.0% estimated
    Lecithin · supplement · good
  7. 7. Propylene Glycol10.0% estimated
    Propylene glycol · additive · poor
  8. 8. Glycerine9.0% estimated
    Glycerine · other · medium

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Benevo
Benevo logo
Address
Unit 4 Downley Business Park, 12 Downley Road, Havant, Hampshire, PO9 2NJ
Contact page
www.benevo.com

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Product page
www.benevo.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality-0.19.191-0.55
Carb share of dry matter41.7%-0.115-4.80
Additive share of dry matter12.4%0.163+2.02
Supplement share of dry matter13.9%-0.012-0.17
Other share of dry matter15.8%-0.375-5.94
Recipe graded poor52.0%-0.065-3.38
Number of poor ingredients4-0.876-3.50
Largest single poor ingredient16.0%0.060+0.96
Undeclared quantities100.0%-0.106-10.56
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-12.100.222-2.69
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality-0.19.191-0.55
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter41.7%-0.115-4.80
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter0.0%-0.005+0.00
Additive share of dry matter12.4%0.163+2.02
Supplement share of dry matter13.9%-0.012-0.17
Other share of dry matter15.8%-0.375-5.94
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor52.0%-0.065-3.38
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients4-0.876-3.50
Largest single poor ingredient16.0%0.060+0.96
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-12.100.222-2.69
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+1 transparency bonus
Subtotal
26.6
Final score
27/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v327/100current
v225/100
v124/100
v1.923/100
Nutritional: declared analysis vs reference ranges

Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✓ Analytical constituents declared (mandatory)15/15
✓ Additives declared (mandatory)5/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
an excellent hypoallergenic reward, ideal for dogs who suffer with food sensitivities and allergies (on page)Functionalnot checkableManufacturer assertion
ethical and cruelty free vegan chew strips (on page)Contentnot checkableManufacturer assertion
PLANT-BASED VEGAN DOG TREATS (on page)Contentnot checkableManufacturer assertion
Free From Recipe Made without meat, fish, dairy, GM ingredients, artificial colours and artificial flavours (on page)Free-fromnot checkableManufacturer assertion
Plant-based dog treat – great as a reward or conditioner (on page)Contentnot checkableManufacturer assertion
Free From Soya & GM Ingredients (on page)Free-fromnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

See all products from Benevo

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