Belcando MASTERCRAFT Fresh Beef

Dry Extruded complete High meat Clear label

MASTERCRAFT Fresh Beef
Good
our rating

Is Belcando MASTERCRAFT Fresh Beef a good dog food?

We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This food achieves a score of 70 out of 100 based on several key factors. The overall quality of the ingredient list adds +7.8 to the total, while the processing format reduces the score by -7. Additionally, the meat content contributes +6.6, and printing percentages on the label adds +3.2.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete extruded dry food for adult dogs, with beef, liver and kidney as the main ingredients.

Why you might choose it

  • Scores 71, in the top quarter of dry foods we track.
  • Meat makes up an estimated 65% of the dry matter (81% as fed).
  • Prints ingredient percentages on the label.

Why you might not

We found no significant drawbacks in the data we hold for this product.

View the source page

Estimated composition

meat80.8%
supplement6.3%
carb5.9%
fibre3.2%
oil1.4%
veg1.3%
additive1.2%

Typical analysis (as fed)

Protein
27%
Fat
15%
Fibre
3.30%
Ash
6.50%
Moisture
10%
Calcium
1.10%
Phosphorus
0.90%
Sodium
0.30%

Additives & feeding info

Nutritional additives

Vitamin A 13,000 IU; Vitamin D3 1,300 IU; Vitamin E 130 mg; Copper (as copper(II) sulphate pentahydrate) 12.5 mg; Iron (as iron(II) sulphate monohydrate) 200 mg; Manganese (as manganese (II) oxide) 40 mg; Zinc (as zinc oxide) 125 mg; Iodine (as calcium iodate anhydrous) 2 mg; Selenium (as sodium selenite) 0.05 mg

Technological additives

Tocopherol extracts from vegetable oils 48 mg

Feeding guide

Simply feed dry. Fresh drinking water should be available at all times. Average quantities for feeding adult dogs are listed in the table shown based on ideal weight and activity levels.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids beef: the label lists beef
  • Your dog avoids fish: the label lists krill
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (41)

#As declaredMatchedCategoryTierDeclared %Est. %
126.67% Fresh beef meatBeefmeatmedium26.6726.7
226.67% liverLivermeatgood26.6726.7
326.67% kidneyKidneymeatgood26.6726.7
4Amaranth (5.5%)Amaranthcarbgood5.55.5
5Pea flourPea flourcarbmedium-1.1
6Bean flour (Vicia faba)Fava Bean Flourcarbgood-1.1
7Chick peasChickpeasveggood-1.0
8Brewers’ yeastBrewer's Yeastsupplementgood-1.0
9inactivated (1%)Inactivated Lactobacillus helveticussupplementgood11.0
10Marine zooplankton (Krill) (0.8%)Krillmeatgood0.80.8
11Kibbled carobCarobfibremedium-1.0
12Apple pomaceApple Fibrefibremedium-0.9
13Dicalcium phosphateDicalcium phosphatesupplementmedium-0.9
14Safflower oilSafflower Oiloilgood-0.8
15Chia seed (0.4%)Chia Seedsveggood0.40.4
160.07% CarrotsCarrotsveggood0.070.07
170.07% ParsnipsParsnipsveggood0.070.07
180.07% BeetrootBeetrootveggood0.070.07
190.07% LeekLeekveggood0.070.07
20Maerl (0.3%)Maerlsupplementmedium0.30.3
21YeastsYeastsupplementgood-0.8
22Algae (Chlorella vulgaris) (0.2%)Seaweedveggood0.20.2
23Sodium chlorideSaltadditivepoor-0.7
24Cranberries (0.06%)Cranberriesveggood0.060.06
250.01% RowanWild Berries (Rowan)veggood0.010.01
260.01% Rose hipsRose Hipveggood0.010.01
270.01% BilberriesBilberriesveggood0.010.01
280.01% ElderberriesDried Elderberriesveggood0.010.01
290.01% CurrantsCurrantveggood0.010.01
300.01% Nettle leavesNettlesveggood0.010.01
310.01% Gentian rootDried Gentian Rootveggood0.010.01
320.01% CentauryDried Centauryveggood0.010.01
330.01% ChamomileChamomileveggood0.010.01
340.01% FennelFennelveggood0.010.01
350.01% CarawayCarawayveggood0.010.01
360.01% MistletoeMistletoevegmedium0.010.01
370.01% YarrowYarrowveggood0.010.01
380.01% Blackberry leavesBlackberriesveggood0.010.01
39Potassium chloridePotassium Chloridesupplementmedium-0.7
40Yucca schidigeraYucca Schidigerasupplementgood-0.7
41Olive extractOlive Extractsupplementgood-0.6

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-09
Scored with
Model v2 (methodology)
Product page
www.belcando.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.89.915+7.75
Meat share of dry matter57.2%0.116+6.64
Carb share of dry matter13.1%-0.113-1.48
Oil share of dry matter3.4%-0.088-0.30
Additive share of dry matter2.7%0.177+0.48
Supplement share of dry matter14.6%-0.009-0.13
Recipe graded poor1.2%-0.045-0.05
Number of poor ingredients1-0.868-0.87
Largest single poor ingredient1.2%0.056+0.07
Undeclared quantities11.5%-0.131-1.51
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
High meat (30%+ of dry matter)yes-0.506-0.51
Meat share × printed percentages57.2-0.073-4.20
Additive penalty-1.450.236-0.34
Processing multiplier1.0032.336+32.34
Processing: Dry Extrudedyes-6.996-7.00
Show all 40 components
ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.89.915+7.75
Meat share of dry matter57.2%0.116+6.64
Carb share of dry matter13.1%-0.113-1.48
Oil share of dry matter3.4%-0.088-0.30
Vegetable share of dry matter1.7%-0.002-0.00
Additive share of dry matter2.7%0.177+0.48
Supplement share of dry matter14.6%-0.009-0.13
Other share of dry matter0.0%-0.371+0.00
Unrecognised share of dry matter0.0%-0.022+0.00
Recipe graded poor1.2%-0.045-0.05
Poor-quality meat in recipe0.0%-0.182+0.00
Number of poor ingredients1-0.868-0.87
Largest single poor ingredient1.2%0.056+0.07
Undeclared quantities11.5%-0.131-1.51
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
Frozen or chilled freshno11.440+0.00
High meat (30%+ of dry matter)yes-0.506-0.51
Low meat (under 10% of dry matter)no-1.988+0.00
High carb and low meatno-1.250+0.00
Meat share × printed percentages57.2-0.073-4.20
Meat share × fresh0.0-0.339+0.00
Fresh × high meat0.016.475+0.00
Additive penalty-1.450.236-0.34
Processing multiplier1.0032.336+32.34
Processing: Rawno13.322+0.00
Processing: Fresh Chilledno7.712+0.00
Processing: Fresh Frozenno6.583+0.00
Processing: Fresh Refrigeratedno4.857+0.00
Processing: Fresh Shelfno0.072+0.00
Processing: Dry Freeze Driedno11.127+0.00
Processing: Dry Air Driedno9.320+0.00
Processing: Dry Cold Pressedno4.569+0.00
Processing: Dry Bakedno-2.321+0.00
Processing: Dry Extrudedyes-6.996-7.00
Processing: Dry Semi Moistno-6.833+0.00
Processing: Dry Mueslino-10.711+0.00
Processing: Wet Pateno2.935+0.00
Processing: Wet Chunksno2.292+0.00
Processing-type offset
-0.01
Additives declared on label
+2 transparency bonus
Subtotal
70.1
Final score
70/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v270/100current
v170/100
v1.971/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein2730 (band 18 to 40%)100
Fat1516.7 (band 5.5 to 20%)100
Fibre3.33.7 (band 0.5 to 5%)100
Calcium1.11.2 (band 0.5 to 2.5%)91.7
Phosphorus0.91 (band 0.4 to 1.6%)100
Calcium:phosphorus ratio1.21.2 (band 1 to 2%)83.3

Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
Ingredient list on the label (mandatory)10/10
Printed percentages on the label (88.5% of the recipe mass) (voluntary)17.7/20
Analytical constituents declared (mandatory)15/15
Additives declared (mandatory)10/10
Energy value declared (voluntary) - not on file0/5
Complete/complementary designation (mandatory)5/5
Feeding guidance given (mandatory)10/10
Manufacturer identity and address (mandatory)5/10
Country of manufacture stated (voluntary)10/10
Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

ClaimTypeSubstantiation
80% fresh meat (on pack)ContentManufacturer assertion
0% grain and potatoes in the formula (on pack)Free-fromManufacturer assertion
20% holistic ingredients (on pack)ContentManufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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