Aviform Vitalcoat Dog Coat and Skin Conditioner
Supplement complementary
Is Aviform Vitalcoat Dog Coat and Skin Conditioner a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency50
- Safety100
- Evidencelimited33
Complementary supplement for dogs of all life stages, with salmon oil, borage oil and antioxidants as the main ingredients.
Why you might choose it
- Single named animal protein: fish.
- Doesn't list grain ingredients.
Why you might not
- A supplement, not a complete diet: feed as an extra, not the whole diet.
- 1 poor-graded ingredient makes up about 27% of the recipe.
- High in fat: 73% fat on a dry-matter basis.
Estimated composition
Typical analysis (as fed)
- Protein
- 0.60%
- Fat
- 72.86%
- Fibre
- 0.10%
- Ash
- 0.20%
- Omega-3 fatty acids
- 13.73%
- Omega-6 fatty acids
- 19.12%
Additives & feeding info
Nutritional additives
Vitamin A (3a672b) 1 mu
Technological additives
Alpha-tocopherol 44,470mg
Feeding guide
Dog Weight Daily Dose: up to 10kg 1 pump; 10kg - 25kg 2 pumps; 25kg - 40kg 3 pumps; over 40kg 4 pumps (1 pump = 2ml). Add to feed each day.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 72.9% on a dry-matter basis is in the high band
- You need more protein than this: 0.6% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (3)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Salmon Oil | Salmon Oil | oil | good | - | 40.0 |
| 2 | Borage Seed Oil | Borage oil | oil | good | - | 33.3 |
| 3 | Antioxidant: Alpha-tocopherol 44,470mg | Antioxidants | additive | poor | - | 26.7 |
Brand
- Website
- https://www.aviform.co.uk/
- Contact page
- www.aviform.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- www.aviform.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +7.94 |
| Oil share of dry matter | 75.2% | -0.088 | -6.63 |
| Additive share of dry matter | 24.8% | 0.177 | +4.40 |
| Recipe graded poor | 26.7% | -0.045 | -1.19 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 26.7% | 0.056 | +1.50 |
| Undeclared quantities | 100.0% | -0.131 | -13.09 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| Additive penalty | -32.00 | 0.236 | -7.54 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +7.94 |
| Meat share of dry matter | 0.0% | 0.116 | +0.00 |
| Carb share of dry matter | 0.0% | -0.113 | +0.00 |
| Oil share of dry matter | 75.2% | -0.088 | -6.63 |
| Vegetable share of dry matter | 0.0% | -0.002 | +0.00 |
| Additive share of dry matter | 24.8% | 0.177 | +4.40 |
| Supplement share of dry matter | 0.0% | -0.009 | +0.00 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 26.7% | -0.045 | -1.19 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 26.7% | 0.056 | +1.50 |
| Undeclared quantities | 100.0% | -0.131 | -13.09 |
| Prints ingredient percentages | no | 3.194 | +0.00 |
| Complete diet | no | 1.703 | +0.00 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 0.0 | -0.073 | +0.00 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -32.00 | 0.236 | -7.54 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +0.00
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 49.2
- Final score
- 49/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 49/100 | current |
| v1 | 48/100 |
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Restores Skin Health & Coat Condition (on page) | Functional | Manufacturer assertion |
| Supports Skin, Immunity & Mobility (on page) | Functional | Manufacturer assertion |
| Vitamin E Antioxidant (on page) | Functional | Manufacturer assertion |
| Supports Joint Mobility (on page) | Functional | Manufacturer assertion |
| High GLA Content from Borage Oil (on page) | Nutrient | Manufacturer assertion |
| free from fillers and additives (on page) | Free-from | Manufacturer assertion |
| Added Vitamin A (on page) | Content | Manufacturer assertion |
| Maximum Omega Support with Added GLA (on page) | Nutrient | Manufacturer assertion |
| Complete Omega Fatty Acid Profile (on page) | Content | Manufacturer assertion |
| contains over 88% Atlantic salmon oil from Scottish sea lochs, combined with high levels of Gamma-Linolenic Acid (GLA) from Borage Oil, Vitamin A and Vitamin E. (on page) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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