Aviform Natural Calm
Supplement · complementary
Our verdict
Is Aviform Natural Calm a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
Complementary air-dried supplement for dogs of all life stages, with brewer's yeast, passionflower and lemon balm as the main ingredients.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 33.60% · Fat 1.92%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 33.60% |
| Fat | 1.92% |
| Fibre | 1.10% |
| Ash | 5.20% |
| Moisture | 3.40% |
| Sodium | 0.22% |
Additives & feeding info
Feeding and storage
Feeding guide
Up to 10kg: 1 Scoop, 10 to 25kg: 2 Scoops, 25kg to 40kg: 3 Scoops, Over 40kg: 4 Scoops. Sprinkle on your dog's food daily.
Additives declared on the label
Nutritional additives
Taurine (3a370) 35,294mg; L-Tyrosine (3c401) 94,118mg; L-Tryptophan (3c440) 82,353mg
Ingredients (3)100% of the recipe is estimated
Estimated composition
- veg 60.0%
- supplement 40.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Brewers Yeast | Brewer's Yeast | supplement · good | - | 40.0 |
| 2 | Passion Flower | Passionflower | veg · medium | - | 33.3 |
| 3 | Flavouring Compounds : Melissa officinalis L Balm leaves extract 211,765mg | Lemon Balm | veg · good | - | 26.7 |
- 1. Brewers Yeast40.0% estimated
- 2. Passion Flower33.3% estimated
- 3. Flavouring Compounds : Melissa officinalis L Balm leaves extract 211,765mg26.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Aviform
- Website
- https://www.aviform.co.uk/
- Contact page
- www.aviform.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Product page
- www.aviform.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.6/5 · 6,139 reviews
44 reviews on this product · 4.7/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.69 |
| Vegetable share of dry matter | 19.7% | -0.005 | -0.10 |
| Supplement share of dry matter | 80.3% | -0.012 | -0.98 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.69 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 19.7% | -0.005 | -0.10 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 80.3% | -0.012 | -0.98 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 68.9
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Made in the UK" — supported by the declared made in the UK data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Helps Reduce Anxiety & Nervous Behaviour (on page) | Functional | not checkable | Manufacturer assertion |
| Promotes Calm Without Sedation (on page) | Functional | not checkable | Manufacturer assertion |
| Easy, Flexible Daily Support (on page) | Functional | not checkable | Manufacturer assertion |
| Made in the UK (on page) | Content | consistent | Manufacturer assertion |
| Natural Calm is Aviform's specialist calming supplement for dogs, designed to help reduce anxiety, ease nervousness and support relaxed behaviour in stressful situations. (on page) | Functional | not checkable | Manufacturer assertion |
| The formula uses a carefully selected blend of natural amino acids, vitamins and plant extracts to promote a sense of calm without any sedative effects meaning dogs remain alert and responsive. (on page) | Functional | not checkable | Manufacturer assertion |
| Lemon Balm Extract, which works on GABA levels to promote calmer behaviour (on page) | Functional | not checkable | Manufacturer assertion |
| L-Tryptophan, a natural amino acid involved in serotonin production (on page) | Functional | not checkable | Manufacturer assertion |
| L-Tyrosine, which supports dopamine production and helps reduce the adverse effects of stress (on page) | Functional | not checkable | Manufacturer assertion |
| Passion Flower, a well-known botanical used for its natural calming properties. (on page) | Functional | not checkable | Manufacturer assertion |
| Natural Calm is particularly valuable for dogs that experience stress during common situations such as being left alone, car travel, fireworks, thunderstorms or veterinary visits. (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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