Asda Adult with Chicken, Rice & Veg
Dry Extruded complete High meat Clear label Full label
Is Asda Adult with Chicken, Rice & Veg a good dog food?
We score it 48/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The score is 48 out of 100. Lower-quality meat ingredients contributed -8 points, the processing format contributed -7 points, and the carbohydrate content contributed -5.7 points, while the meat content contributed +5.1 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- Recipe48
- Nutritionalmedium92
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with cereals, rice and meat and animal derivatives as the main ingredients.
Why you might choose it
- Meat makes up an estimated 44% of the dry matter (68% as fed).
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
Why you might not
- 5 poor-graded ingredients make up about 46% of the recipe.
Estimated composition
Typical analysis (as fed)
- Protein
- 21%
- Fat
- 9.50%
- Fibre
- 3.50%
- Ash
- 9%
- Omega-3 fatty acids
- 0.30%
- Omega-6 fatty acids
- 1.60%
Energy: 342 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 12000 IU/kg; Vitamin E 90 mg/kg; Vitamin D₃ 1200 IU/kg; Iodine (as Calcium Iodate Anhydrous) 2 mg/kg; Manganese (as Manganous (II) Oxide) 30 mg/kg; Zinc (as Zinc Oxide) 40 mg/kg; Selenium (as Sodium Selenite) 0.1mg/kg; Iron (as Iron (II) Sulphate Monohydrate) 40 mg/kg; Copper (as Copper (II) Sulphate Pentahydrate) 8 mg/kg
Technological additives
Antioxidants
Storage
Store in a cool, dry place. Please ensure the pack is properly closed after opening.
Feeding guide
Hero dog is a complete pet food for adult dogs. Adult dogs should be fed daily: X Small (less than 5kg) 60-100g; Small (5kg-10kg) 100-200g; Medium (10kg-20kg) 200-360g; Large (20kg-40kg) 360-540g; X large (more than 40kg) +540g. Fresh drinking water should always be available. Allow a transition phase when offering new food.
Reviews
72 reviews on this product · 4.7/5
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids grain: the label lists cereals
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (10)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Cereals | Cereals | carb | poor | - | 17.0 |
| 2 | 4% Rice in the Rice Component | Rice - white | carb | medium | 4 | 4.0 |
| 3 | 20% Meat and Animal Derivatives | Meat and Animal Derivatives | meat | poor | 20 | 20.0 |
| 4 | 4% Chicken in the Chicken Component | Chicken | meat | medium | 4 | 4.0 |
| 5 | Vegetables | Vegetables | veg | medium | - | 15.3 |
| 6 | 4% Peas in the Pea Component | Peas | veg | good | 4 | 4.0 |
| 7 | Oils and Fats | Oils and Fats | oil | poor | - | 13.6 |
| 8 | Derivatives of Vegetable Origin | Vegetable By-Products | other | poor | - | 11.9 |
| 9 | Minerals | Vitamins and minerals | supplement | medium | - | 10.2 |
| 10 | Dried Chicory Root (0.1%) | Chicory root | veg | good | 0.1 | 0.1 |
Brand
- Contact page
- groceries.asda.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v2 (methodology)
- Product page
- groceries.asda.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.0 | 9.915 | +0.20 |
| Meat share of dry matter | 43.9% | 0.116 | +5.09 |
| Carb share of dry matter | 50.3% | -0.113 | -5.67 |
| Oil share of dry matter | 1.6% | -0.088 | -0.14 |
| Supplement share of dry matter | 1.2% | -0.009 | -0.01 |
| Other share of dry matter | 0.7% | -0.371 | -0.26 |
| Unrecognised share of dry matter | 0.6% | -0.022 | -0.01 |
| Recipe graded poor | 46.1% | -0.045 | -2.06 |
| Poor-quality meat in recipe | 44.0% | -0.182 | -8.01 |
| Number of poor ingredients | 5 | -0.868 | -4.34 |
| Largest single poor ingredient | 24.0% | 0.056 | +1.35 |
| Undeclared quantities | 3.9% | -0.131 | -0.51 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 43.9 | -0.073 | -3.22 |
| Additive penalty | -3.52 | 0.236 | -0.83 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.0 | 9.915 | +0.20 |
| Meat share of dry matter | 43.9% | 0.116 | +5.09 |
| Carb share of dry matter | 50.3% | -0.113 | -5.67 |
| Oil share of dry matter | 1.6% | -0.088 | -0.14 |
| Vegetable share of dry matter | 1.8% | -0.002 | -0.00 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 1.2% | -0.009 | -0.01 |
| Other share of dry matter | 0.7% | -0.371 | -0.26 |
| Unrecognised share of dry matter | 0.6% | -0.022 | -0.01 |
| Recipe graded poor | 46.1% | -0.045 | -2.06 |
| Poor-quality meat in recipe | 44.0% | -0.182 | -8.01 |
| Number of poor ingredients | 5 | -0.868 | -4.34 |
| Largest single poor ingredient | 24.0% | 0.056 | +1.35 |
| Undeclared quantities | 3.9% | -0.131 | -0.51 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 43.9 | -0.073 | -3.22 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -3.52 | 0.236 | -0.83 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +2 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 47.6
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 21 | 22.8 (band 18 to 40%) | 83.2 |
| Fat | 9.5 | 10.3 (band 5.5 to 20%) | 90 |
| Fibre | 3.5 | 3.8 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 342 | 371.7 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (96.1% of the recipe mass) (voluntary) | 19.2/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Capped at 60: mandatory items missing (Analytical constituents declared).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Complete & Balanced Nutrition (on page) | Functional | Manufacturer assertion |
| Healthy skin & shiny coat with Omega-3 oils & zinc to help promote healthy skin & a glossy coat (on page) | Functional | Manufacturer assertion |
| Healthy teeth & bones enriched with vitamin D & minerals to help maintain healthy teeth & bones (on page) | Functional | Manufacturer assertion |
| Healthy immune system enriched with vitamin E to help support a healthy immune system (on page) | Functional | Manufacturer assertion |
| Free From: Artificial Flavours (on page) | Free-from | Manufacturer assertion |
| No Artificial Colours or Flavours (on page) | Free-from | Manufacturer assertion |
| Free From: Artificial Colours (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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