Asda Adult with Chicken, Rice & Veg
Dry Extruded · completeHigh meatClear label
Our verdict
Is Asda Adult with Chicken, Rice & Veg a good dog food?
We score it 45/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with cereals, rice and meat and animal derivatives as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids grain: the label lists cereals
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 21% · Fat 9.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 21% |
| Fat | 9.50% |
| Fibre | 3.50% |
| Ash | 9% |
| Omega-3 fatty acids | 0.30% |
| Omega-6 fatty acids | 1.60% |
Energy: 342 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. Please ensure the pack is properly closed after opening.
Feeding guide
Hero dog is a complete pet food for adult dogs. Adult dogs should be fed daily: X Small (less than 5kg) 60-100g; Small (5kg-10kg) 100-200g; Medium (10kg-20kg) 200-360g; Large (20kg-40kg) 360-540g; X large (more than 40kg) +540g. Fresh drinking water should always be available. Allow a transition phase when offering new food.
Additives declared on the label
Nutritional additives
Vitamin A 12000 IU/kg; Vitamin E 90 mg/kg; Vitamin D₃ 1200 IU/kg; Iodine (as Calcium Iodate Anhydrous) 2 mg/kg; Manganese (as Manganous (II) Oxide) 30 mg/kg; Zinc (as Zinc Oxide) 40 mg/kg; Selenium (as Sodium Selenite) 0.1mg/kg; Iron (as Iron (II) Sulphate Monohydrate) 40 mg/kg; Copper (as Copper (II) Sulphate Pentahydrate) 8 mg/kg
Technological additives
Antioxidants
Ingredients (10)4% of the recipe is estimated
Estimated composition
- meat 68.0%
- carb 24.8%
- veg 4.9%
- oil 0.7%
- other 0.6%
- supplement 0.5%
- unknown 0.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Cereals | Cereals | carb · poor | - | 17.0 |
| 2 | 4% Rice in the Rice Component | Rice - white | carb · medium | 4 | 4.0 |
| 3 | 20% Meat and Animal Derivatives | Meat and Animal Derivatives | meat · poor | 20 | 20.0 |
| 4 | 4% Chicken in the Chicken Component | Chicken | meat · medium | 4 | 4.0 |
| 5 | Vegetables | Vegetables | veg · medium | - | 15.3 |
| 6 | 4% Peas in the Pea Component | Peas | veg · good | 4 | 4.0 |
| 7 | Oils and Fats | Oils and Fats | oil · poor | - | 13.6 |
| 8 | Derivatives of Vegetable Origin | Vegetable By-Products | other · poor | - | 11.9 |
| 9 | Minerals | Vitamins and minerals | supplement · medium | - | 10.2 |
| 10 | Dried Chicory Root (0.1%) | Chicory root | veg · good | 0.1 | 0.1 |
- 1. Cereals17.0% estimated
- 2. 4% Rice in the Rice Component4% declared4.0% estimated
- 3. 20% Meat and Animal Derivatives20% declared20.0% estimated
- 4. 4% Chicken in the Chicken Component4% declared4.0% estimated
- 5. Vegetables15.3% estimated
- 6. 4% Peas in the Pea Component4% declared4.0% estimated
- 7. Oils and Fats13.6% estimated
- 8. Derivatives of Vegetable Origin11.9% estimated
- 9. Minerals10.2% estimated
- 10. Dried Chicory Root (0.1%)0.1% declared0.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Asda
- Contact page
- groceries.asda.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- groceries.asda.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
72 reviews on this product · 4.7/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The score is 45 out of 100. Lower-quality meat ingredients contributed -7.9 points, the processing format contributed -6.7 points, and the carbohydrate content contributed -5.8 points, while the meat content contributed +4.2 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.18 |
| Meat share of dry matter | 43.9% | 0.096 | +4.21 |
| Carb share of dry matter | 50.3% | -0.115 | -5.79 |
| Oil share of dry matter | 1.6% | -0.092 | -0.14 |
| Vegetable share of dry matter | 1.8% | -0.005 | -0.01 |
| Supplement share of dry matter | 1.2% | -0.012 | -0.01 |
| Other share of dry matter | 0.7% | -0.375 | -0.27 |
| Unrecognised share of dry matter | 0.6% | -0.027 | -0.01 |
| Recipe graded poor | 46.1% | -0.065 | -3.00 |
| Poor-quality meat in recipe | 44.0% | -0.179 | -7.86 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 24.0% | 0.060 | +1.44 |
| Undeclared quantities | 3.9% | -0.106 | -0.41 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -3.52 | 0.222 | -0.78 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.18 |
| Meat share of dry matter | 43.9% | 0.096 | +4.21 |
| Carb share of dry matter | 50.3% | -0.115 | -5.79 |
| Oil share of dry matter | 1.6% | -0.092 | -0.14 |
| Vegetable share of dry matter | 1.8% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 1.2% | -0.012 | -0.01 |
| Other share of dry matter | 0.7% | -0.375 | -0.27 |
| Unrecognised share of dry matter | 0.6% | -0.027 | -0.01 |
| Recipe graded poor | 46.1% | -0.065 | -3.00 |
| Poor-quality meat in recipe | 44.0% | -0.179 | -7.86 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 24.0% | 0.060 | +1.44 |
| Undeclared quantities | 3.9% | -0.106 | -0.41 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -3.52 | 0.222 | -0.78 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 45.5
- Final score
- 45/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 21 | 23.2 (band 18 to 40%) | 84.2 |
| Fat | 9.5 | 10.5 (band 5.5 to 20%) | 90.7 |
| Fibre | 3.5 | 3.9 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 342 | 377.9 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 12000 IU/kg
- Vitamin E 90 mg/kg
- Vitamin D₃ 1200 IU/kg
- Iodine (as Calcium Iodate Anhydrous) 2 mg/kg
- Manganese (as Manganous (II) Oxide) 30 mg/kg
- Zinc (as Zinc Oxide) 40 mg/kg
- Selenium (as Sodium Selenite) 0.1mg/kg
- Iron (as Iron (II) Sulphate Monohydrate) 40 mg/kg
- Copper (as Copper (II) Sulphate Pentahydrate) 8 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (96.1% of the recipe mass) (voluntary) | 19.2/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Capped at 60: mandatory items missing (Analytical constituents declared).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Complete & Balanced Nutrition (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy skin & shiny coat with Omega-3 oils & zinc to help promote healthy skin & a glossy coat (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy teeth & bones enriched with vitamin D & minerals to help maintain healthy teeth & bones (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy immune system enriched with vitamin E to help support a healthy immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Free From: Artificial Flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| No Artificial Colours or Flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| Free From: Artificial Colours (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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