Angell Angell Superior Puppy
Dry Extruded · completeHigh meatClear label
Our verdict
Is Angell Angell Superior Puppy a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with salmon, haddock and sweet potatoes as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 27% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 27% |
| Fat | 13% |
| Fibre | 3.50% |
| Ash | 8% |
| Moisture | 8% |
Additives & feeding info
Feeding and storage
Storage
Essential vitamins, minerals and essential fatty acids degrade over time. Therefore, to keep our food its as fresh and nutrient rich as possible. We produce it in small batches. We keep our stock levels very low. And we deliver direct to you the next working day. If we sold our food in supermarkets and pet stores, we would loose control over this process.
No additives recorded yet.
Ingredients (8)14% of the recipe is estimated
Estimated composition
- meat 60.0%
- carb 24.3%
- veg 9.2%
- fibre 3.8%
- supplement 2.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Salmon | Salmon | meat · good | - | 3.5 |
| 2 | Haddock & Blue Whiting (60%) | Haddock | meat · good | 60 | 60.0 |
| 3 | Sweet Potato (20%) | Sweet Potatoes | carb · good | 20 | 20.0 |
| 4 | Potato | Potatoes | carb · medium | - | 3.1 |
| 5 | Beet Pulp | Beet Pulp | fibre · medium | - | 2.8 |
| 6 | Peas (6%) | Peas | veg · good | 6 | 6.0 |
| 7 | Linseed | Linseed | veg · good | - | 2.4 |
| 8 | Omega 3 Supplement | Omega-3 Supplement | supplement · good | - | 2.1 |
- 1. Salmon3.5% estimated
- 2. Haddock & Blue Whiting (60%)60% declared60.0% estimated
- 3. Sweet Potato (20%)20% declared20.0% estimated
- 4. Potato3.1% estimated
- 5. Beet Pulp2.8% estimated
- 6. Peas (6%)6% declared6.0% estimated
- 7. Linseed2.4% estimated
- 8. Omega 3 Supplement2.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-22
Brand and contact: Angell
- Website
- https://www.angellpetco.com/
- [email protected]
- Phone
- 01670 655 118
- Address
- Unit 1J, Pegswood Ind Est, Morpeth, Northumberland, NE61 6HZ
- Contact page
- www.angellpetco.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Scored with
- Model v3 (methodology)
- Product page
- www.angellpetco.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 5.0/5 · 2,822 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 69 out of 100. The overall quality of the ingredient list contributes +8.6 points to the total, while the processing format contributes -6.7 points. Additionally, the meat content adds +6 points, and the carbohydrate content contributes -1.6 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.60 |
| Meat share of dry matter | 62.8% | 0.096 | +6.03 |
| Carb share of dry matter | 14.3% | -0.115 | -1.65 |
| Vegetable share of dry matter | 9.0% | -0.005 | -0.05 |
| Supplement share of dry matter | 5.8% | -0.012 | -0.07 |
| Undeclared quantities | 14.0% | -0.106 | -1.48 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.60 |
| Meat share of dry matter | 62.8% | 0.096 | +6.03 |
| Carb share of dry matter | 14.3% | -0.115 | -1.65 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 9.0% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 5.8% | -0.012 | -0.07 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 14.0% | -0.106 | -1.48 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 69.4
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 27 | 29.3 | 100 |
| Fat | 13 | 14.1 | 100 |
Scored over 2 declared nutrients (combined weight 40); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (86% of the recipe mass) (voluntary) | 17.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 6 checkable claims: 3 consistent, 3 contradicted.
Contradicted by the label
- "High in easy to digest protein - 28%" — the declared label says otherwise on high protein.
- "Naturally high in healthy omega 3 fatty acids" — the declared label says otherwise on high fat.
- "High Protein" — the declared label says otherwise on high protein.
Consistent with the label
- "Single Source" — supported by the declared single protein data.
- "Grain and Gluten-Free" — supported by the declared grain-free data.
- "formulated free from grains, gluten, common allergens, artificial preservatives and colouring" — supported by the declared grain-free data.
9 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| At least 60% Farm-Fresh, Locally and Sustainably Sourced Salmon, Haddock & White Fish (on page) | provenance | not checkable | Manufacturer assertion |
| Hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| easy to digest nutrition (on page) | Functional | not checkable | Manufacturer assertion |
| Up to 89.1% More Digestible (on page) | Functional | not checkable | Manufacturer assertion |
| Great for developing brains and growing joints (on page) | Functional | not checkable | Manufacturer assertion |
| Low Cooking Temperatures Help Prevent Food Related Allergies (on page) | Functional | not checkable | Manufacturer assertion |
| Free of Grains, Gluten, Artificial Colouring and Preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| High in easy to digest protein - 28% (on page) | High/low level | contradicted | Manufacturer assertion |
| Naturally high in healthy omega 3 fatty acids (on page) | High/low level | contradicted | Manufacturer assertion |
| Single Source (on page) | Content | consistent | Manufacturer assertion |
| Grain and Gluten-Free (on page) | Free-from | consistent | Manufacturer assertion |
| naturally high in omega 3 fatty acids (on page) | High/low level | not checkable | Manufacturer assertion |
| Made from human-grade Salmon, Haddock & Whitefish (on page) | Content | not checkable | Manufacturer assertion |
| High Protein (on page) | High/low level | contradicted | Manufacturer assertion |
| formulated free from grains, gluten, common allergens, artificial preservatives and colouring (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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