Our verdict
Is Alpha Everyday a good dog food?
We score it 25/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for adult dogs, with cereals, meat and animal derivatives and beef as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
83% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: the label lists poultry
- Your dog avoids grain: the label lists cereals
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 22% · Fat 8%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 22% |
| Fat | 8% |
| Fibre | 4% |
| Ash | 8.50% |
Additives & feeding info
Feeding and storage
Feeding guide
Up to 15kg: 35-250g; 15kg-25kg: 250-370g; 25kg-35kg: 370-475g; 35kg-45kg: 475-570g; 45kg plus: 570g plus
Additives declared on the label
Nutritional additives
Vitamin A 17,000 iu/kg; Vitamin D3 1,500 iu/kg; Vitamin E 100 mg/kg (as alpha tocopherol); Zinc (Zinc Oxide) 80 mg/kg; Iron (Iron (II) Sulphate Monohydrate) 40 mg/kg; Manganese (Manganese (II) Oxide) 25 mg/kg; Copper (Copper (II) Sulphate Pentahydrate) 5.00 mg/kg; Iodine (Calcium Iodate, Anhydrous) 1.00 mg/kg; Selenium (Sodium Selenite) 0.10 mg/kg
Technological additives
Antioxidants
Ingredients (9)83% of the recipe is estimated
Estimated composition
- meat 29.0%
- carb 17.5%
- veg 17.1%
- other 14.6%
- oil 11.6%
- supplement 10.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Cereals | Cereals | carb · poor | - | 17.5 |
| 2 | Meat and Animal Derivatives | Meat and Animal Derivatives | meat · poor | - | 16.0 |
| 3 | 9% Beef | Beef | meat · medium | 9 | 9.0 |
| 4 | 4% Poultry | Poultry | meat · medium | 4 | 4.0 |
| 5 | Derivatives of Vegetable Origin | Vegetable By-Products | other · poor | - | 14.6 |
| 6 | Vegetables | Vegetables | veg · medium | - | 13.1 |
| 7 | 4% Whole Peas | Peas | veg · good | 4 | 4.0 |
| 8 | Oils and Fats | Oils and Fats | oil · poor | - | 11.6 |
| 9 | Minerals. | Vitamins and minerals | supplement · medium | - | 10.2 |
- 1. Cereals17.5% estimated
- 2. Meat and Animal Derivatives16.0% estimated
- 3. 9% Beef9% declared9.0% estimated
- 4. 4% Poultry4% declared4.0% estimated
- 5. Derivatives of Vegetable Origin14.6% estimated
- 6. Vegetables13.1% estimated
- 7. 4% Whole Peas4% declared4.0% estimated
- 8. Oils and Fats11.6% estimated
- 9. Minerals.10.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Alpha
- Website
- https://www.alphafeeds.com/
- [email protected]
- Phone
- +44 (0)1522 778000
- Address
- Cranswick Pet Products Ltd, Lodge Farm, Wigsley Road, North Scarle, Lincoln, LN6 9HD
- Contact page
- www.alphafeeds.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.alphafeeds.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 0.0/5 · 0 reviews
Facebook: - · 3 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a final score of 25 out of 100 based on our evaluation. Ingredients without printed percentages change the score by -8.8, while the processing format adjusts it by -6.7. Additionally, the overall quality of the ingredient list accounts for a change of -5.2, and the remaining ingredients contribute -5 to the total.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.6 | 9.191 | -5.18 |
| Meat share of dry matter | 6.7% | 0.096 | +0.64 |
| Carb share of dry matter | 28.3% | -0.115 | -3.26 |
| Oil share of dry matter | 21.3% | -0.092 | -1.96 |
| Vegetable share of dry matter | 4.7% | -0.005 | -0.02 |
| Supplement share of dry matter | 17.3% | -0.012 | -0.21 |
| Other share of dry matter | 13.4% | -0.375 | -5.03 |
| Recipe graded poor | 59.7% | -0.065 | -3.88 |
| Poor-quality meat in recipe | 16.0% | -0.179 | -2.86 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 17.5% | 0.060 | +1.05 |
| Undeclared quantities | 83.0% | -0.106 | -8.76 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -1.28 | 0.222 | -0.28 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.6 | 9.191 | -5.18 |
| Meat share of dry matter | 6.7% | 0.096 | +0.64 |
| Carb share of dry matter | 28.3% | -0.115 | -3.26 |
| Oil share of dry matter | 21.3% | -0.092 | -1.96 |
| Vegetable share of dry matter | 4.7% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 17.3% | -0.012 | -0.21 |
| Other share of dry matter | 13.4% | -0.375 | -5.03 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 59.7% | -0.065 | -3.88 |
| Poor-quality meat in recipe | 16.0% | -0.179 | -2.86 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 17.5% | 0.060 | +1.05 |
| Undeclared quantities | 83.0% | -0.106 | -8.76 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.28 | 0.222 | -0.28 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 25.2
- Final score
- 25/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 22 | 24.3 (band 18 to 40%) | 87.2 |
| Fat | 8 | 8.8 (band 5.5 to 20%) | 83.8 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 17,000 iu/kg
- Vitamin D3 1,500 iu/kg
- Vitamin E 100 mg/kg (as alpha tocopherol)
- Zinc (Zinc Oxide) 80 mg/kg
- Iron (Iron (II) Sulphate Monohydrate) 40 mg/kg
- Manganese (Manganese (II) Oxide) 25 mg/kg
- Copper (Copper (II) Sulphate Pentahydrate) 5.00 mg/kg
- Iodine (Calcium Iodate, Anhydrous) 1.00 mg/kg
- Selenium (Sodium Selenite) 0.10 mg/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (17% of the recipe mass) (voluntary) | 3.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| nutritionally complete and balanced food for all breeds of adult dog (on pack) | Functional | not checkable | Manufacturer assertion |
| Alpha Everyday contains beef, chicken, veg & added vitamins A, D3 & E (on pack) | Content | not checkable | Manufacturer assertion |
| no-nonsense philosophy (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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