Our verdict
Is Advance Puppy Medium Breed Chicken with Rice a good dog food?
We score it 40/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
90% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Labelling or feeding guide is aimed at medium dogs
- Doesn't list beef, lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists fish oil
- Your dog avoids duck: it is listed as an ingredient
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 23.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 31% · Fat 21%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 31% |
| Fat | 21% |
| Fibre | 1.30% |
| Ash | 7% |
| Moisture | 9.70% |
| Carbohydrates | 30.90% |
| Omega-3 fatty acids | 0.13% |
| Omega-6 fatty acids | 2.30% |
Energy: 395 kcal/100g
Additives & feeding info
Additives declared on the label
Technological additives
Antioxidants
Ingredients (16)90% of the recipe is estimated
Estimated composition
- carb 27.0%
- oil 20.4%
- additive 18.7%
- fibre 13.2%
- supplement 11.8%
- meat 9.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Poultry Meal | Dehydrated Poultry Proteins | meat · good | - | 3.4 |
| 2 | Chicken (53%) | Chicken | meat · medium | 53 | 53.0 |
| 3 | Turkey &/or Duck | Turkey | meat · medium | - | 3.3 |
| 4 | Rice (10%) | Rice - white | carb · medium | 10 | 10.0 |
| 5 | Maize Protein | Maize gluten | carb · poor | - | 3.2 |
| 6 | Sorghum | Sorghum | carb · medium | - | 3.1 |
| 7 | Chicken Fat | Chicken Oil and Fat | oil · good | - | 3.0 |
| 8 | Natural Flavour (Chicken) | Smoked Flavour | additive · poor | - | 2.8 |
| 9 | Dried Beet Pulp | Beet Pulp | fibre · medium | - | 2.7 |
| 10 | Sunflower Oil | Sunflower oil | oil · good | - | 2.6 |
| 11 | Vitamins & Minerals | Vitamin | supplement · good | - | 2.5 |
| 12 | Salt | Salt | additive · poor | - | 2.3 |
| 13 | Inulin | Inulin | fibre · good | - | 2.2 |
| 14 | Fish Oil | Fish Oil | oil · good | - | 2.1 |
| 15 | Colostrum | Colostrum | supplement · medium | - | 2.0 |
| 16 | Antioxidants | Antioxidants | additive · medium | - | 1.8 |
- 1. Poultry Meal3.4% estimated
- 2. Chicken (53%)53% declared53.0% estimated
- 3. Turkey &/or Duck3.3% estimated
- 4. Rice (10%)10% declared10.0% estimated
- 5. Maize Protein3.2% estimated
- 6. Sorghum3.1% estimated
- 7. Chicken Fat3.0% estimated
- 8. Natural Flavour (Chicken)2.8% estimated
- 9. Dried Beet Pulp2.7% estimated
- 10. Sunflower Oil2.6% estimated
- 11. Vitamins & Minerals2.5% estimated
- 12. Salt2.3% estimated
- 13. Inulin2.2% estimated
- 14. Fish Oil2.1% estimated
- 15. Colostrum2.0% estimated
- 16. Antioxidants1.8% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-17
Brand and contact: Advance
- Contact page
- advancepet.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-17
- Scored with
- Model v3 (methodology)
- Product page
- advancepet.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 40 out of 100 based on several key factors. Ingredients without printed percentages contributed -9.5 points to the assessment, while the processing format added -6.7 points. Furthermore, the additive load influenced the total by -5 points, and the carbohydrate content resulted in a contribution of -3.1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.61 |
| Carb share of dry matter | 27.1% | -0.115 | -3.12 |
| Oil share of dry matter | 23.1% | -0.092 | -2.12 |
| Additive share of dry matter | 19.2% | 0.163 | +3.13 |
| Supplement share of dry matter | 7.7% | -0.012 | -0.09 |
| Recipe graded poor | 22.5% | -0.065 | -1.46 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 8.7% | 0.060 | +0.52 |
| Undeclared quantities | 90.0% | -0.106 | -9.50 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -22.56 | 0.222 | -5.01 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.61 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 27.1% | -0.115 | -3.12 |
| Oil share of dry matter | 23.1% | -0.092 | -2.12 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 19.2% | 0.163 | +3.13 |
| Supplement share of dry matter | 7.7% | -0.012 | -0.09 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 22.5% | -0.065 | -1.46 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 8.7% | 0.060 | +0.52 |
| Undeclared quantities | 90.0% | -0.106 | -9.50 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -22.56 | 0.222 | -5.01 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 39.8
- Final score
- 40/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 31 | 34.3 | 100 |
| Fat | 21 | 23.2 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 395 | 436.5 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (10% of the recipe mass) (voluntary) | 2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Brain Health (on pack) | Functional | not checkable | Manufacturer assertion |
| Digestive Health (on pack) | Functional | not checkable | Manufacturer assertion |
| Immunity Natural Defences (on pack) | Functional | not checkable | Manufacturer assertion |
| with Chicken (equiv. 53%) (on pack) | Content | not checkable | Manufacturer assertion |
| source of Omega 3 DHA for brain, eyes and nervous system development (on page) | Functional | not checkable | Manufacturer assertion |
| supports skin and coat condition (on page) | Functional | not checkable | Manufacturer assertion |
| supports joint health (on page) | Functional | not checkable | Manufacturer assertion |
| supports healthy gut microbiome (on page) | Functional | not checkable | Manufacturer assertion |
| Vitamin E helps support a pet's immune health (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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