About Us Turkey & Ocean Fish Puppy

Dry Extruded · complete

53out of 100

Average

our rating

Our verdict

Is About Us Turkey & Ocean Fish Puppy a good dog food?

We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

96% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

Scores 53, in the top quarter of dry foods we track.
Declares energy content, which most labels omit.

Why you might not

Only protein and fat declared; fibre, ash and moisture missing from the analysis.
96% of the recipe mass has no printed percentage, so the exact split cannot be verified.

Who is this food for?

Suits

Labelled by the manufacturer for puppies
Doesn't list beef, lamb, venison, pork, duck as ingredients

Consider something else if:

Your dog avoids chicken: the label lists dried chicken protein
Your dog avoids turkey: the label lists dehydrated turkey protein
Your dog avoids fish: the label lists fish meal
Your dog avoids grain: the label lists rice - brown / whole grain
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 29% · Fat 16%

Typical analysis (as fed)

Nutrient	As fed
Protein	29%
Fat	16%
Carbohydrates	38%
Omega-3 fatty acids	1.50%
Omega-6 fatty acids	0.50%
Calcium	1.20%
Phosphorus	1%

Energy: 375 kcal/100g

Additives & feeding info

Feeding and storage

Storage

For optimal freshness, store in a cool dry place away from direct sunlight.

Feeding guide

Suitable for puppy dogs aged 2 months and older. Introduce gradually over 7-10 days. 1 cup ≈ 125g. Detailed daily feeding table provided by expected adult weight (2-70kg) and age (2-18 months).

Additives declared on the label

Nutritional additives

Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)

Technological additives

Mixed tocopherols & rosemary extract (antioxidants in canola oil)

Ingredients (41)96% of the recipe is estimated

Estimated composition

veg 38.1%
supplement 14.5%
meat 14.0%
oil 10.6%
carb 8.1%
unknown 6.8%
fibre 5.3%
mineral 2.7%

#	As declared	Matched	Label reading	Declared %	Est. %
1	Turkey meal (41%)	Dehydrated turkey protein	meat · good	41	41.0
2	Brown rice	Rice - brown / whole grain	carb · medium	-	1.8
3	Peas	Peas	veg · good	-	1.8
4	Chickpeas	Chickpeas	veg · good	-	1.8
5	Faba beans	Faba Beans	carb · medium	-	1.8
6	Chicken meal	Dried chicken protein	meat · good	-	1.8
7	Canola oil (with mixed tocopherols & rosemary extract)	Rapeseed oil	oil · good	-	1.7
8	Fish oil	Fish Oil	oil · good	-	1.7
9	Beet pulp	Beet Pulp	fibre · medium	-	1.7
10	Chicken gravy	Chicken	meat · medium	-	1.7
11	Fish meal (4.5%)	Fish Meal	meat · medium	4.5	4.5
12	Sea salt	Sea Salt	mineral · medium	-	1.6
13	Prebiotics (chicory) with Probiotics (Bacillus Subtilis, Bacillus Licheniformis)	Prebiotics	supplement · good	-	1.6
14	Egg	Egg	meat · good	-	1.6
15	Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)	Vitamin	supplement · good	-	1.6
16	Chicory extract	Chicory Root Extract	fibre · good	-	1.5
17	Flaxseed oil	Linseed oil	oil · good	-	1.5
18	Sunflower oil	Sunflower oil	oil · good	-	1.5
19	DL-Methionine	Methionine	supplement · good	-	1.5
20	Taurine	Taurine	supplement · good	-	1.4
21	D-Glucosamine	Glucosamine	supplement · good	-	1.4
22	Turmeric	Turmeric	veg · good	-	1.4
23	DHAGold	unmatched	-	-	1.4
24	Kelp powder	Kelp	veg · good	-	1.4
25	Yucca schidigera	Yucca Schidigera	supplement · good	-	1.3
26	Sweet potato	Sweet Potatoes	carb · good	-	1.3
27	Carrot	Carrots	veg · good	-	1.3
28	Spinach	Spinach	veg · good	-	1.3
29	Pumpkin	Pumpkin	veg · good	-	1.2
30	Kale	Kale	veg · good	-	1.2
31	Broccoli	Broccoli	veg · good	-	1.2
32	Tomato	Tomato	veg · good	-	1.2
33	Apple	Apples	veg · good	-	1.1
34	Rosehip powder	Rose Hip	veg · good	-	1.1
35	Alfalfa	Alfalfa	veg · good	-	1.1
36	Chia seed	Chia Seeds	veg · good	-	1.1
37	Cranberry	Cranberries	veg · good	-	1.0
38	Blueberry	Blueberries	veg · good	-	1.0
39	Rosemary	Rosemary	veg · good	-	1.0
40	Parsley	Parsley	veg · good	-	1.0
41	Green tea.	Green Tea	veg · good	-	0.9

1. Turkey meal (41%)41% declared41.0% estimated
Dehydrated turkey protein · meat · good
2. Brown rice1.8% estimated
Rice - brown / whole grain · carb · medium
3. Peas1.8% estimated
Peas · veg · good
4. Chickpeas1.8% estimated
Chickpeas · veg · good
5. Faba beans1.8% estimated
Faba Beans · carb · medium
6. Chicken meal1.8% estimated
Dried chicken protein · meat · good
7. Canola oil (with mixed tocopherols & rosemary extract)1.7% estimated
Rapeseed oil · oil · good
8. Fish oil1.7% estimated
Fish Oil · oil · good
9. Beet pulp1.7% estimated
Beet Pulp · fibre · medium
10. Chicken gravy1.7% estimated
Chicken · meat · medium
11. Fish meal (4.5%)4.5% declared4.5% estimated
Fish Meal · meat · medium
12. Sea salt1.6% estimated
Sea Salt · mineral · medium
13. Prebiotics (chicory) with Probiotics (Bacillus Subtilis, Bacillus Licheniformis)1.6% estimated
Prebiotics · supplement · good
14. Egg1.6% estimated
Egg · meat · good
15. Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)1.6% estimated
Vitamin · supplement · good
16. Chicory extract1.5% estimated
Chicory Root Extract · fibre · good
17. Flaxseed oil1.5% estimated
Linseed oil · oil · good
18. Sunflower oil1.5% estimated
Sunflower oil · oil · good
19. DL-Methionine1.5% estimated
Methionine · supplement · good
20. Taurine1.4% estimated
Taurine · supplement · good
21. D-Glucosamine1.4% estimated
Glucosamine · supplement · good
22. Turmeric1.4% estimated
Turmeric · veg · good
23. DHAGold1.4% estimated
unmatched
24. Kelp powder1.4% estimated
Kelp · veg · good
25. Yucca schidigera1.3% estimated
Yucca Schidigera · supplement · good
26. Sweet potato1.3% estimated
Sweet Potatoes · carb · good
27. Carrot1.3% estimated
Carrots · veg · good
28. Spinach1.3% estimated
Spinach · veg · good
29. Pumpkin1.2% estimated
Pumpkin · veg · good
30. Kale1.2% estimated
Kale · veg · good
31. Broccoli1.2% estimated
Broccoli · veg · good
32. Tomato1.2% estimated
Tomato · veg · good
33. Apple1.1% estimated
Apples · veg · good
34. Rosehip powder1.1% estimated
Rose Hip · veg · good
35. Alfalfa1.1% estimated
Alfalfa · veg · good
36. Chia seed1.1% estimated
Chia Seeds · veg · good
37. Cranberry1.0% estimated
Cranberries · veg · good
38. Blueberry1.0% estimated
Blueberries · veg · good
39. Rosemary1.0% estimated
Rosemary · veg · good
40. Parsley1.0% estimated
Parsley · veg · good
41. Green tea.0.9% estimated
Green Tea · veg · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-18

Brand and contact: About Us

Website: https://befrankpets.com.au/about-us/
Address: Hawkesbury Valley
Contact page: befrankpets.com.au

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-18
Scored with: Model v3 (methodology)
Product page: befrankpets.com.au

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall score of 53 out of 100 based on several key factors. The inclusion of ingredients without printed percentages contributed -10.1 points, while the overall quality of the ingredient list added +7.5 points. Additionally, the processing format adjusted the score by -6.7, and being labelled nutritionally complete contributed +2.3 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.8	9.191	+7.47
Carb share of dry matter	9.5%	-0.115	-1.09
Oil share of dry matter	17.2%	-0.092	-1.58
Vegetable share of dry matter	19.3%	-0.005	-0.10
Supplement share of dry matter	21.8%	-0.012	-0.27
Unrecognised share of dry matter	5.5%	-0.027	-0.15
Undeclared quantities	95.5%	-0.106	-10.08
Complete diet	yes	2.294	+2.29
Low meat (under 10% of dry matter)	yes	-3.158	-3.16
Additive penalty	-0.05	0.222	-0.01
Processing multiplier	0.98	33.786	+33.11
Processing: Dry Extruded	yes	-6.713	-6.71

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.8	9.191	+7.47
Meat share of dry matter	0.0%	0.096	+0.00
Carb share of dry matter	9.5%	-0.115	-1.09
Oil share of dry matter	17.2%	-0.092	-1.58
Vegetable share of dry matter	19.3%	-0.005	-0.10
Additive share of dry matter	0.0%	0.163	+0.00
Supplement share of dry matter	21.8%	-0.012	-0.27
Other share of dry matter	0.0%	-0.375	+0.00
Unrecognised share of dry matter	5.5%	-0.027	-0.15
Recipe graded poor	0.0%	-0.065	+0.00
Poor-quality meat in recipe	0.0%	-0.179	+0.00
Number of poor ingredients	0	-0.876	+0.00
Largest single poor ingredient	0.0%	0.060	+0.00
Undeclared quantities	95.5%	-0.106	-10.08
Prints ingredient percentages	no	0.000	+0.00
Complete diet	yes	2.294	+2.29
Frozen or chilled fresh	no	0.000	+0.00
High meat (30%+ of dry matter)	no	0.707	+0.00
Low meat (under 10% of dry matter)	yes	-3.158	-3.16
High carb and low meat	no	-1.180	+0.00
Meat share × printed percentages	0.0	0.000	+0.00
Meat share × fresh	0.0	0.000	+0.00
Fresh × high meat	0.0	11.084	+0.00
Additive penalty	-0.05	0.222	-0.01
Processing multiplier	0.98	33.786	+33.11
Processing: Raw	no	-0.054	+0.00
Processing: Fresh Chilled	no	-2.354	+0.00
Processing: Fresh Frozen	no	-2.354	+0.00
Processing: Fresh Refrigerated	no	0.000	+0.00
Processing: Fresh Shelf	no	-0.672	+0.00
Processing: Dry Freeze Dried	no	6.629	+0.00
Processing: Dry Air Dried	no	6.331	+0.00
Processing: Dry Cold Pressed	no	-6.713	+0.00
Processing: Dry Baked	no	-6.713	+0.00
Processing: Dry Extruded	yes	-6.713	-6.71
Processing: Dry Semi Moist	no	-6.174	+0.00
Processing: Dry Muesli	no	-10.146	+0.00
Processing: Wet Pate	no	-0.672	+0.00
Processing: Wet Chunks	no	-0.672	+0.00

Processing-type offset: +0.02
Additives declared on label: +2 transparency bonus
Subtotal: 52.6
Final score: 53/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

Nutrient	As fed (label)	Dry matter (scored)	Score
Protein	29	32	100
Fat	16	17.7	100
Calcium	1.2	1.3	100
Phosphorus	1	1.1	100
Calcium:phosphorus ratio	1.2	1.2	100
Omega fatty acids (omega-6 and omega-3)	-	-	64.4
Energy (kcal/100g)	375	414.4	100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 28.7, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 1 nutritional additive on the label

Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline)

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✓ Printed percentages on the label (4.5% of the recipe mass) (voluntary)	0.9/20
✗ Analytical constituents declared (mandatory) - not on file	0/15
✓ Additives declared (mandatory)	10/10
✓ Energy value declared (voluntary)	5/5
✓ Complete/complementary designation (mandatory)	5/5
✓ Feeding guidance given (mandatory)	10/10
✓ Manufacturer identity and address (mandatory)	10/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.

Consistent with the label

"complete diet for puppies of all breeds" — supported by the declared complete and balanced data.
"high protein | low carb" — supported by the declared high protein data.

5 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

Claim	Type	Check	Substantiation
Balanced recipes with wholesome grains (on page)	Content	not checkable	Manufacturer assertion
complete diet for puppies of all breeds (on page)	Content	consistent	Manufacturer assertion
lean protein and ocean fish for omega 3 fatty acids and DHA (on page)	Content	not checkable	Manufacturer assertion
helps support brain, eye and bone development (on page)	Functional	not checkable	Manufacturer assertion
probiotics assist digestive comfort (on page)	Functional	not checkable	Manufacturer assertion
superfoods provide antioxidants for immune health (on page)	Functional	not checkable	Manufacturer assertion
high protein \| low carb (on pack)	High/low level	consistent	Manufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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