AATU Free Run Duck Dry Dog Food

Dry Extruded · completeHigh meatClear label

Free Run Duck Dry Dog Food
Good
our rating

Our verdict

Is AATU Free Run Duck Dry Dog Food a good dog food?

We score it 73/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

Complete extruded dry food for adult dogs, with duck, peas and sweet potatoes as the main ingredients.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

Why you might choose it

  • Scores 73, in the top quarter of dry foods we track.
  • Meat makes up an estimated 83% of the dry matter (80% as fed).
  • Prints ingredient percentages on the label.

Why you might not

We found no significant drawbacks in the data we hold for this product.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, beef, turkey, lamb, venison, pork as ingredients

Consider something else if:

  • Your dog avoids fish: the label lists salmon oil
  • Your dog avoids duck: the label lists duck
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 33% · Fat 19%

Typical analysis (as fed)

NutrientAs fed
Protein33%
Fat19%
Fibre2.80%
Ash9%
Omega-3 fatty acids0.70%
Omega-6 fatty acids3%

Additives & feeding info

Additives declared on the label

Nutritional additives

Vitamin A 18000 IU; Vitamin D3 1400 IU; Vitamin E 200 mg; L-Carnitine 200 mg; Zinc 100 mg; Iron 60 mg; Copper 7 mg; Manganese 6 mg; Iodine 1.5 mg; Selenium 0.05 mg

Technological additives

Bacillus Subtilis C-3102 (DSM 15544) 1.0 x 109 CFU

Ingredients (36)20% of the recipe is estimated

Estimated composition

  • meat 80.0%
  • veg 16.6%
  • carb 1.5%
  • supplement 1.2%
  • oil 0.7%
#As declaredMatchedLabel readingDeclared %Est. %
1Duck (66%)Duckmeat · medium6666.0
2Dried Duck (14%)Duckmeat · medium1414.0
3PeasPeasveg · good-0.8
4Sweet PotatoSweet Potatoescarb · good-0.8
5AppleApplesveg · good-0.8
6ChickpeasChickpeasveg · good-0.7
7MineralsVitamins and mineralssupplement · medium-0.7
8Salmon OilSalmon Oiloil · good-0.7
9TapiocaTapiocacarb · medium-0.7
10LucerneAlfalfaveg · good-0.7
11CranberryCranberriesveg · good-0.7
12PearPearsveg · good-0.7
13BlueberryBlueberriesveg · good-0.7
14MulberryMulberryveg · good-0.7
15OrangeOrangeveg · medium-0.6
16BilberryBilberriesveg · good-0.6
17CowberryLingonberriesveg · good-0.6
18CarrotCarrotsveg · good-0.6
19TomatoTomatoveg · good-0.6
20ChicoryChicoryveg · good-0.6
21ParsleyParsleyveg · good-0.6
22PeppermintPeppermintveg · good-0.6
23SpirulinaSpirulinaveg · good-0.5
24SeaweedSeaweedveg · good-0.5
25OreganoOreganoveg · good-0.5
26SageSageveg · good-0.5
27MarjoramMarjoramveg · good-0.5
28ThymeThymeveg · good-0.5
29ChamomileChamomileveg · good-0.5
30RosehipRose Hipveg · good-0.5
31Stinging NettleNettlesveg · good-0.5
32YuccaYucca Schidigerasupplement · good-0.4
33MarigoldCalendulaveg · good-0.4
34AniseedAniseedveg · good-0.4
35FenugreekFenugreekveg · good-0.4
36CinnamonCinnamonveg · good-0.4
  1. 1. Duck (66%)66% declared66.0% estimated
    Duck · meat · medium
  2. 2. Dried Duck (14%)14% declared14.0% estimated
    Duck · meat · medium
  3. 3. Peas0.8% estimated
    Peas · veg · good
  4. 4. Sweet Potato0.8% estimated
    Sweet Potatoes · carb · good
  5. 5. Apple0.8% estimated
    Apples · veg · good
  6. 6. Chickpeas0.7% estimated
    Chickpeas · veg · good
  7. 7. Minerals0.7% estimated
    Vitamins and minerals · supplement · medium
  8. 8. Salmon Oil0.7% estimated
    Salmon Oil · oil · good
  9. 9. Tapioca0.7% estimated
    Tapioca · carb · medium
  10. 10. Lucerne0.7% estimated
    Alfalfa · veg · good
  11. 11. Cranberry0.7% estimated
    Cranberries · veg · good
  12. 12. Pear0.7% estimated
    Pears · veg · good
  13. 13. Blueberry0.7% estimated
    Blueberries · veg · good
  14. 14. Mulberry0.7% estimated
    Mulberry · veg · good
  15. 15. Orange0.6% estimated
    Orange · veg · medium
  16. 16. Bilberry0.6% estimated
    Bilberries · veg · good
  17. 17. Cowberry0.6% estimated
    Lingonberries · veg · good
  18. 18. Carrot0.6% estimated
    Carrots · veg · good
  19. 19. Tomato0.6% estimated
    Tomato · veg · good
  20. 20. Chicory0.6% estimated
    Chicory · veg · good
  21. 21. Parsley0.6% estimated
    Parsley · veg · good
  22. 22. Peppermint0.6% estimated
    Peppermint · veg · good
  23. 23. Spirulina0.5% estimated
    Spirulina · veg · good
  24. 24. Seaweed0.5% estimated
    Seaweed · veg · good
  25. 25. Oregano0.5% estimated
    Oregano · veg · good
  26. 26. Sage0.5% estimated
    Sage · veg · good
  27. 27. Marjoram0.5% estimated
    Marjoram · veg · good
  28. 28. Thyme0.5% estimated
    Thyme · veg · good
  29. 29. Chamomile0.5% estimated
    Chamomile · veg · good
  30. 30. Rosehip0.5% estimated
    Rose Hip · veg · good
  31. 31. Stinging Nettle0.5% estimated
    Nettles · veg · good
  32. 32. Yucca0.4% estimated
    Yucca Schidigera · supplement · good
  33. 33. Marigold0.4% estimated
    Calendula · veg · good
  34. 34. Aniseed0.4% estimated
    Aniseed · veg · good
  35. 35. Fenugreek0.4% estimated
    Fenugreek · veg · good
  36. 36. Cinnamon0.4% estimated
    Cinnamon · veg · good

Trust and sourceNo recalls recorded in our database · checked 2026-08-22

Brand and contact: AATU
AATU logo
Address
Dalton Airfield, Topcliffe, Thirsk, North Yorkshire YO7 3HE
Contact page
aatu.co.uk

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-08-22
Scored with
Model v3 (methodology)
Product page
aatu.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

Trustpilot: 4.7/5 · 1,942 reviews

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe scores 73 out of 100. The meat content contributed +8 points. The processing format reduced the score by -6.7. The overall quality of the ingredient list contributed +5.3 points, and being labelled nutritionally complete contributed +2.3 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.26
Meat share of dry matter83.1%0.096+7.97
Carb share of dry matter1.0%-0.115-0.11
Oil share of dry matter1.9%-0.092-0.17
Vegetable share of dry matter11.2%-0.005-0.06
Supplement share of dry matter2.9%-0.012-0.04
Undeclared quantities20.0%-0.106-2.11
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.26
Meat share of dry matter83.1%0.096+7.97
Carb share of dry matter1.0%-0.115-0.11
Oil share of dry matter1.9%-0.092-0.17
Vegetable share of dry matter11.2%-0.005-0.06
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter2.9%-0.012-0.04
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities20.0%-0.106-2.11
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty0.000.222+0.00
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
73.1
Final score
73/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v373/100current
v270/100
v169/100
v1.971/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein3336.5 (band 18 to 40%)100
Fat1921 (band 5.5 to 20%)100
Fibre2.83.1 (band 0.5 to 5%)100
Omega fatty acids (omega-6 and omega-3)--100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 10 nutritional additives on the label
  • Vitamin A 18000 IU
  • Vitamin D3 1400 IU
  • Vitamin E 200 mg
  • L-Carnitine 200 mg
  • Zinc 100 mg
  • Iron 60 mg
  • Copper 7 mg
  • Manganese 6 mg
  • Iodine 1.5 mg
  • Selenium 0.05 mg

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (80% of the recipe mass) (voluntary)16/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

75/100 · limited — 4 checkable claims: 3 consistent, 1 contradicted.

Contradicted by the label

  • "80% single source, free run duck and a carefully formulated 20% Superfood Blend™" — the declared label says otherwise on single protein.

Consistent with the label

  • "0% Grains, Gluten & White Potato" — supported by the declared grain-free data.
  • "High Protein" — supported by the declared high protein data.
  • "Grain Free" — supported by the declared grain-free data.

3 further claims on file that we cannot check against the label.

Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.

ClaimTypeCheckSubstantiation
Grain Free recipe to support dogs with sensitivities (on page)Functionalnot checkableManufacturer assertion
80% Free Run Duck (on pack)Contentnot checkableManufacturer assertion
80% single source, free run duck and a carefully formulated 20% Superfood Blend™ (on page)ContentcontradictedManufacturer assertion
0% Grains, Gluten & White Potato (on pack)Free-fromconsistentManufacturer assertion
High Protein (on page)High/low levelconsistentManufacturer assertion
20% Superfood Blend™ (on pack)Contentnot checkableManufacturer assertion
Grain Free (on page)Free-fromconsistentManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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