Naturaw vs Ultimate Pet Foods

How the two brands stack up across Open Dog Food's ratings and ingredients.

Naturaw scores higher overall: a typical (median) meal rating of 96/100 (Good) across 31 rated meals, versus 64/100 (Average) for Ultimate Pet Foods across 18 rated meals.

Comparison of Naturaw and Ultimate Pet Foods across their public UK dog food ranges.
MetricNaturawUltimate Pet Foods
Brand coverage
Products4766
Rated meals3118
Complete everyday meals31 of 47 products18 of 66 products
FormatsDry Air Dried, Dry Baked, Fresh Chilled, RawDry Air Dried, Dry Baked, Dry Extruded, Fresh Frozen, Wet Pate
Meal ratings
Median meal rating96Goodhigher64Average
Nutritional (median)96 · 100% medium97higher · 94% high, 6% low
Transparency (median)6060
Safety (median)100100
Evidence (median)33 · 100% limited33 · 100% limited
Score range62 to 9759 to 74
Recipe disclosure
High-meat recipes100%83%
Clear-label recipes87%72%
Recall history
Recall historyNone recorded in our databaseNone recorded in our database

Brand coverage

Complete everyday meals

Naturaw31 of 47 products
Ultimate Pet Foods18 of 66 products

Formats

NaturawDry Air Dried, Dry Baked, Fresh Chilled, Raw
Ultimate Pet FoodsDry Air Dried, Dry Baked, Dry Extruded, Fresh Frozen, Wet Pate

Meal ratings

Median meal rating

Naturaw96Goodhigher

Nutritional (median)

Naturaw96 · 100% medium
Ultimate Pet Foods97higher · 94% high, 6% low

Transparency (median)

Safety (median)

Evidence (median)

Naturaw33 · 100% limited
Ultimate Pet Foods33 · 100% limited

Score range

Recipe disclosure

High-meat recipes

Clear-label recipes

Recall history

Recall history

NaturawNone recorded in our database
Ultimate Pet FoodsNone recorded in our database

Top-rated products

Frequently asked questions

Which brand rates higher, Naturaw or Ultimate Pet Foods?

Naturaw's typical (median) meal rating is 96/100 (Good) across 31 rated meals, compared with 64/100 (Average) for Ultimate Pet Foods across 18 rated meals.

Which brand has more high-meat recipes?

Naturaw has the higher share: 100% of rated meals are high-meat, versus 83% for Ultimate Pet Foods.

How are these ratings calculated?

Open Dog Food parses each published ingredient list, estimates missing quantities, converts every ingredient to its dry-matter share and scores the recipe from 1 to 100. The full method is on the methodology page.

Compare specific products →All Naturaw productsAll Ultimate Pet Foods products
Naturaw vs Ultimate Pet Foods: ratings and ingredients compared · Open Dog Food