Model v3: reading labels more honestly
Published v3: the fresh premium is earned, not automatic, unsupported processing premiums removed, unknowns stop earning credit, a full ingredient-glossary audit, and claims checked against the label itself.
Notes on dog food labels, ingredients, and the work behind the ratings.
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Published v3: the fresh premium is earned, not automatic, unsupported processing premiums removed, unknowns stop earning credit, a full ingredient-glossary audit, and claims checked against the label itself.
UK dog owners have more choice than ever, and less guidance they can actually trust. This is the story of why we built an open scoring system instead of trusting the sites that were already out there.