Charm of the Wild Puppy formula
Dry Extruded · completeHigh meatClear label
Our verdict
Is Charm of the Wild Puppy formula a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
37% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists herring meal
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (58)37% of the recipe is estimated
Estimated composition
- meat 56.6%
- supplement 20.4%
- veg 12.1%
- oil 6.6%
- mineral 1.7%
- carb 0.9%
- additive 0.9%
- herb 0.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken meal (23.8%) | Dried chicken protein | meat · good | 23.8 | 23.8 |
| 2 | Egg powder (17.3%) | Dried Whole Egg | meat · good | 17.3 | 17.3 |
| 3 | Green peas | Peas | veg · good | - | 1.0 |
| 4 | Herring meal (12.5%) | Herring Meal | meat · medium | 12.5 | 12.5 |
| 5 | Chicken fat (5.6%) | Chicken Oil and Fat | oil · good | 5.6 | 5.6 |
| 6 | Faba beans | Faba Beans | carb · medium | - | 0.9 |
| 7 | Brewers dried yeast | Yeast | supplement · good | - | 0.9 |
| 8 | Chickpeas | Chickpeas | veg · good | - | 0.9 |
| 9 | Chicken liver (1.5%) | Chicken Liver | meat · good | 1.5 | 1.5 |
| 10 | Turkey meal (1.5%) | Dehydrated turkey protein | meat · good | 1.5 | 1.5 |
| 11 | Herring oil (1%) | Herring Oil | oil · good | 1 | 1.0 |
| 12 | Kelp meal | Seaweed Meal | supplement · medium | - | 0.9 |
| 13 | Salt | Salt | additive · poor | - | 0.9 |
| 14 | Apples | Apples | veg · good | - | 0.9 |
| 15 | Calcium propionate | Calcium Carbonate | supplement · medium | - | 0.9 |
| 16 | DL-methionine | Methionine | supplement · good | - | 0.9 |
| 17 | Taurine | Taurine | supplement · good | - | 0.9 |
| 18 | Kale | Kale | veg · good | - | 0.9 |
| 19 | Chicory root | Chicory root | veg · good | - | 0.9 |
| 20 | Yucca schidigera extract | Yucca Schidigera | supplement · good | - | 0.8 |
| 21 | Choline chloride | Choline | supplement · good | - | 0.8 |
| 22 | Glucosamine hydrochloride | Glucosamine | supplement · good | - | 0.8 |
| 23 | Chondroitin sulfate | Chondroitin | supplement · good | - | 0.8 |
| 24 | Blueberries | Blueberries | veg · good | - | 0.8 |
| 25 | Cranberries | Cranberries | veg · good | - | 0.8 |
| 26 | Pumpkin | Pumpkin | veg · good | - | 0.8 |
| 27 | Spinach | Spinach | veg · good | - | 0.8 |
| 28 | Peppermint | Peppermint | veg · good | - | 0.8 |
| 29 | Chamomile | Chamomile | veg · good | - | 0.8 |
| 30 | Turmeric | Turmeric | veg · good | - | 0.7 |
| 31 | Celery seed | Celery Seeds | veg · good | - | 0.7 |
| 32 | Dried rosemary | Rosemary Leaves | herb · good | - | 0.7 |
| 33 | Parsnip | Parsnips | veg · good | - | 0.7 |
| 34 | Zucchini | Courgette | veg · good | - | 0.7 |
| 35 | L-lysine hydrochloride | Lysine | supplement · medium | - | 0.7 |
| 36 | Inactivated yeast | Yeast | supplement · good | - | 0.7 |
| 37 | Zinc sulfate | Zinc sulfate | supplement · medium | - | 0.7 |
| 38 | Ferrous sulfate | Iron sulfate | supplement · good | - | 0.7 |
| 39 | L-ascorbyl-2-polyphosphate (source of vitamin C) | L-ascorbyl-2-polyphosphate | supplement · good | - | 0.7 |
| 40 | Vitamin E supplement | Vitamin E | supplement · good | - | 0.7 |
| 41 | Biotin | Biotin | supplement · good | - | 0.6 |
| 42 | Vitamin A supplement | Vitamin A | supplement · good | - | 0.6 |
| 43 | Zinc methionine | Methionine | supplement · good | - | 0.6 |
| 44 | Manganese sulfate | Manganese sulfate | supplement · medium | - | 0.6 |
| 45 | Copper sulfate | Copper sulphate | supplement · good | - | 0.6 |
| 46 | Selenium proteinate | Selenium | mineral · good | - | 0.6 |
| 47 | Manganese methionine | Methionine | supplement · good | - | 0.6 |
| 48 | Copper lysine | Copper | mineral · good | - | 0.6 |
| 49 | Niacin supplement | Niacin | supplement · good | - | 0.6 |
| 50 | Calcium pantothenate | Calcium pantothenate | supplement · good | - | 0.6 |
| 51 | Thiamine mononitrate | Thiamine mononitrate | supplement · good | - | 0.6 |
| 52 | Vitamin B-12 supplement | Vitamin B12 | supplement · good | - | 0.5 |
| 53 | Riboflavin | Riboflavin | supplement · good | - | 0.5 |
| 54 | Calcium iodate | Calcium iodate | supplement · medium | - | 0.5 |
| 55 | Pyridoxine hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 0.5 |
| 56 | Cobalt sulfate | Cobalt Sulfate | mineral · medium | - | 0.5 |
| 57 | Vitamin D-3 supplement | Vitamin D3 supplement | supplement · good | - | 0.5 |
| 58 | Folic acid. | Folic acid | supplement · good | - | 0.5 |
- 1. Chicken meal (23.8%)23.8% declared23.8% estimated
- 2. Egg powder (17.3%)17.3% declared17.3% estimated
- 3. Green peas1.0% estimated
- 4. Herring meal (12.5%)12.5% declared12.5% estimated
- 5. Chicken fat (5.6%)5.6% declared5.6% estimated
- 6. Faba beans0.9% estimated
- 7. Brewers dried yeast0.9% estimated
- 8. Chickpeas0.9% estimated
- 9. Chicken liver (1.5%)1.5% declared1.5% estimated
- 10. Turkey meal (1.5%)1.5% declared1.5% estimated
- 11. Herring oil (1%)1% declared1.0% estimated
- 12. Kelp meal0.9% estimated
- 13. Salt0.9% estimated
- 14. Apples0.9% estimated
- 15. Calcium propionate0.9% estimated
- 16. DL-methionine0.9% estimated
- 17. Taurine0.9% estimated
- 18. Kale0.9% estimated
- 19. Chicory root0.9% estimated
- 20. Yucca schidigera extract0.8% estimated
- 21. Choline chloride0.8% estimated
- 22. Glucosamine hydrochloride0.8% estimated
- 23. Chondroitin sulfate0.8% estimated
- 24. Blueberries0.8% estimated
- 25. Cranberries0.8% estimated
- 26. Pumpkin0.8% estimated
- 27. Spinach0.8% estimated
- 28. Peppermint0.8% estimated
- 29. Chamomile0.8% estimated
- 30. Turmeric0.7% estimated
- 31. Celery seed0.7% estimated
- 32. Dried rosemary0.7% estimated
- 33. Parsnip0.7% estimated
- 34. Zucchini0.7% estimated
- 35. L-lysine hydrochloride0.7% estimated
- 36. Inactivated yeast0.7% estimated
- 37. Zinc sulfate0.7% estimated
- 38. Ferrous sulfate0.7% estimated
- 39. L-ascorbyl-2-polyphosphate (source of vitamin C)0.7% estimated
- 40. Vitamin E supplement0.7% estimated
- 41. Biotin0.6% estimated
- 42. Vitamin A supplement0.6% estimated
- 43. Zinc methionine0.6% estimated
- 44. Manganese sulfate0.6% estimated
- 45. Copper sulfate0.6% estimated
- 46. Selenium proteinate0.6% estimated
- 47. Manganese methionine0.6% estimated
- 48. Copper lysine0.6% estimated
- 49. Niacin supplement0.6% estimated
- 50. Calcium pantothenate0.6% estimated
- 51. Thiamine mononitrate0.6% estimated
- 52. Vitamin B-12 supplement0.5% estimated
- 53. Riboflavin0.5% estimated
- 54. Calcium iodate0.5% estimated
- 55. Pyridoxine hydrochloride0.5% estimated
- 56. Cobalt sulfate0.5% estimated
- 57. Vitamin D-3 supplement0.5% estimated
- 58. Folic acid.0.5% estimated
Nutrition and feedingProtein 38% · Fat 19%
Guaranteed analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 38% |
| Fat | 19% |
| Fibre | 4.50% |
| Ash | 8.50% |
| Moisture | 10% |
| Calcium | 1.20% |
| Phosphorus | 1% |
Energy: 380 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
See feeding table on page; 1 cup = 135g; transition over 7-10 days mixing increasing amounts of new food with old.
Additives declared on the label
Nutritional additives
Glucosamine Hydrochloride 500 mg/kg; Chondroitin Sulfate 250 mg/kg; DL-methionine; Taurine; L-lysine hydrochloride; Choline chloride; Zinc sulfate; Ferrous sulfate; L-ascorbyl-2-polyphosphate (source of vitamin C); Vitamin E supplement; Biotin; Vitamin A supplement; Zinc methionine; Manganese sulfate; Copper sulfate; Selenium proteinate; Manganese methionine; Copper lysine; Niacin supplement; Calcium pantothenate; Thiamine mononitrate; Vitamin B-12 supplement; Riboflavin; Calcium iodate; Pyridoxine hydrochloride; Cobalt sulfate; Vitamin D-3 supplement; Folic acid
Technological additives
Calcium propionate; Yucca schidigera extract
Trust and sourceNo recalls recorded in our database · checked 2026-09-18
Brand and contact: Charm of the Wild
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- www.charmpetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 69 out of 100. The overall quality of the ingredient list contributed +6.9 points and the meat content contributed +6 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -3.9 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.88 |
| Meat share of dry matter | 62.0% | 0.096 | +5.95 |
| Carb share of dry matter | 1.0% | -0.115 | -0.12 |
| Oil share of dry matter | 7.9% | -0.092 | -0.73 |
| Vegetable share of dry matter | 2.9% | -0.005 | -0.01 |
| Additive share of dry matter | 1.0% | 0.163 | +0.16 |
| Supplement share of dry matter | 22.8% | -0.012 | -0.28 |
| Recipe graded poor | 0.9% | -0.065 | -0.06 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 0.9% | 0.060 | +0.05 |
| Undeclared quantities | 36.8% | -0.106 | -3.89 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -1.11 | 0.222 | -0.25 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.88 |
| Meat share of dry matter | 62.0% | 0.096 | +5.95 |
| Carb share of dry matter | 1.0% | -0.115 | -0.12 |
| Oil share of dry matter | 7.9% | -0.092 | -0.73 |
| Vegetable share of dry matter | 2.9% | -0.005 | -0.01 |
| Additive share of dry matter | 1.0% | 0.163 | +0.16 |
| Supplement share of dry matter | 22.8% | -0.012 | -0.28 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.9% | -0.065 | -0.06 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 0.9% | 0.060 | +0.05 |
| Undeclared quantities | 36.8% | -0.106 | -3.89 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.11 | 0.222 | -0.25 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 69.2
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 38 | 42 | 100 |
| Fat | 19 | 21 | 100 |
| Calcium | 1.2 | 1.3 | 100 |
| Phosphorus | 1 | 1.1 | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 | 100 |
| Energy (kcal/100g) | 380 | 419.9 | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 28 nutritional additives on the label
- Glucosamine Hydrochloride 500 mg/kg
- Chondroitin Sulfate 250 mg/kg
- DL-methionine
- Taurine
- L-lysine hydrochloride
- Choline chloride
- Zinc sulfate
- Ferrous sulfate
- L-ascorbyl-2-polyphosphate (source of vitamin C)
- Vitamin E supplement
- Biotin
- Vitamin A supplement
- Zinc methionine
- Manganese sulfate
- Copper sulfate
- Selenium proteinate
- Manganese methionine
- Copper lysine
- Niacin supplement
- Calcium pantothenate
- Thiamine mononitrate
- Vitamin B-12 supplement
- Riboflavin
- Calcium iodate
- Pyridoxine hydrochloride
- Cobalt sulfate
- Vitamin D-3 supplement
- Folic acid
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (63.2% of the recipe mass) (voluntary) | 12.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy joints: Formulated with glucosamine, chondroitin, essential fatty acids and amino acids to help nourish healthy joints and maintain good muscle mass (on page) | Functional | not checkable | Manufacturer assertion |
| Shiny Coat & Healthy Skin: Omega-3 and Omega-6 sourced from fish and supplemented with fish oil help enhance skin condition, reduce skin irritation, and promote a soft and shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| Sensitive Stomach: Natural prebiotic fiber... promotes digestive health and also features highly digestible proteins to maintain optimal stool quality (on page) | Functional | not checkable | Manufacturer assertion |
| No Artificial Color (on page) | Free-from | not checkable | Manufacturer assertion |
| No Artificial Flavor (on page) | Free-from | not checkable | Manufacturer assertion |
| No Attractant (on page) | Free-from | not checkable | Manufacturer assertion |
| Low carbohydrate for peak body condition (on page) | High/low level | not checkable | Manufacturer assertion |
| 100% grain free (no corn, wheat or soy) and no artificial colors or flavors (on page) | Free-from | not checkable | Manufacturer assertion |
| No Preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| 90% Protein from animal sources (on page) | Content | not checkable | Manufacturer assertion |
| No Harmful Hormones (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Puppy formula
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