Is Charm of the Wild Adult Dog a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 69 out of 100. The overall quality of the ingredient list contributed +6.7 points and the meat content contributed +5.5 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -3.8 points.
36% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe69
- Nutritionalmedium97
- Transparency60
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 69, in the top quarter of dry foods we track.
- Meat makes up an estimated 57% of the dry matter (52% as fed).
- Prints ingredient percentages on the label.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 38%
- Fat
- 20%
- Fibre
- 4.50%
- Ash
- 9%
- Moisture
- 10%
- Carbohydrates
- 18.50%
- Calcium
- 1.20%
- Phosphorus
- 1%
Energy: 381 kcal/100g
Additives & feeding info
Nutritional additives
Glucosamine hydrochloride 500 mg/kg; Chondroitin sulfate 250 mg/kg; Zinc sulfate; Ferrous sulfate; L-ascorbyl-2-polyphosphate (Source of Vitamin C); Vitamin E supplement; Biotin; Vitamin A supplement; Zinc methionine; Manganese sulfate; Copper sulfate; Selenium proteinate; Manganese methionine; Copper lysine; Niacin supplement; Calcium pantothenate; Thiamine mononitrate; Vitamin B-12 supplement; Riboflavin; Calcium iodate; Pyridoxine hydrochloride; Cobalt sulfate; Vitamin D-3 supplement; Folic acid; Dl-methionine; Taurine; Choline chloride; L-lysine hydrochloride
Technological additives
Calcium propionate
Feeding guide
2-5 kg: 54-90 g/day (½-⅔ cup); 5-10 kg: 90-169 g/day (⅔-1⅓ cups); 10-20 kg: 169-270 g/day (1⅓-2 cups); 20-30 kg: 270-371 g/day (2-2⅔ cups); 30-50 kg: 371-540 g/day (2⅔-4 cups); 50-80 kg: 540-743 g/day (4-5½ cups). 1 cup = 135 g.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists herring meal
- Your dog avoids duck: the label lists dried duck protein
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (60)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken meal (18%) | Dried chicken protein | meat | good | 18 | 18.0 |
| 2 | Herring meal (14.5%) | Herring Meal | meat | medium | 14.5 | 14.5 |
| 3 | Green peas | Peas | veg | medium | - | 1.0 |
| 4 | Chicken fat (10.6%) | Chicken Oil and Fat | oil | medium | 10.6 | 10.6 |
| 5 | Egg powder (10.4%) | Dried Whole Egg | meat | good | 10.4 | 10.4 |
| 6 | Chickpeas | Chickpeas | veg | medium | - | 0.9 |
| 7 | Faba beans | unmatched | - | - | - | 0.9 |
| 8 | Salmon meal (2%) | Salmon Protein | meat | good | 2 | 2.0 |
| 9 | Turkey meal (2%) | Dehydrated turkey protein | meat | good | 2 | 2.0 |
| 10 | Duck meal (2%) | Dried Duck Protein | meat | good | 2 | 2.0 |
| 11 | Whitefish meal (2%) | White Fish | meat | good | 2 | 2.0 |
| 12 | Chicken liver (1.5%) | Chicken Liver | meat | good | 1.5 | 1.5 |
| 13 | Herring oil (1%) | Herring Oil | oil | good | 1 | 1.0 |
| 14 | Salt | Salt | additive | medium | - | 0.9 |
| 15 | Calcium propionate | Calcium Carbonate | supplement | medium | - | 0.9 |
| 16 | Kelp meal | Seaweed Meal | supplement | medium | - | 0.9 |
| 17 | DL-methionine | Methionine | supplement | good | - | 0.9 |
| 18 | Taurine | Taurine | supplement | good | - | 0.9 |
| 19 | Kale | Kale | veg | good | - | 0.9 |
| 20 | Chicory root | Chicory root | veg | good | - | 0.9 |
| 21 | Flaxseed | Linseed | veg | good | - | 0.9 |
| 22 | Yucca schidigera extract | Yucca Schidigera | supplement | good | - | 0.8 |
| 23 | Choline chloride | Choline | supplement | good | - | 0.8 |
| 24 | Glucosamine hydrochloride | Glucosamine | supplement | good | - | 0.8 |
| 25 | Chondroitin sulfate | Chondroitin | supplement | good | - | 0.8 |
| 26 | Blueberries | Blueberries | veg | good | - | 0.8 |
| 27 | Cranberries | Cranberries | veg | good | - | 0.8 |
| 28 | Pumpkin | Pumpkin | veg | good | - | 0.8 |
| 29 | Spinach | Spinach | veg | good | - | 0.8 |
| 30 | Peppermint | Peppermint | veg | good | - | 0.8 |
| 31 | Chamomile | Chamomile | veg | good | - | 0.8 |
| 32 | Turmeric | Turmeric | veg | good | - | 0.8 |
| 33 | Celery seed | Celery Seeds | veg | good | - | 0.7 |
| 34 | Dried rosemary | Rosemary | veg | good | - | 0.7 |
| 35 | Parsnip | Parsnips | veg | good | - | 0.7 |
| 36 | Zucchini | Courgette | veg | good | - | 0.7 |
| 37 | L-lysine hydrochloride | Lysine | supplement | medium | - | 0.7 |
| 38 | Inactivated yeast | Yeast | supplement | good | - | 0.7 |
| 39 | Zinc sulfate | Zinc sulfate | supplement | medium | - | 0.7 |
| 40 | Ferrous sulfate | Iron sulfate | supplement | good | - | 0.7 |
| 41 | L-ascorbyl-2-polyphosphate | L-ascorbyl-2-polyphosphate | supplement | good | - | 0.7 |
| 42 | Vitamin E supplement | Vitamin E | supplement | good | - | 0.7 |
| 43 | Biotin | Biotin | supplement | good | - | 0.6 |
| 44 | Vitamin A supplement | Vitamin A | supplement | good | - | 0.6 |
| 45 | Zinc methionine | Methionine | supplement | good | - | 0.6 |
| 46 | Manganese sulfate | Manganese sulfate | supplement | medium | - | 0.6 |
| 47 | Copper sulfate | Copper sulphate | supplement | good | - | 0.6 |
| 48 | Selenium proteinate | Selenium | mineral | good | - | 0.6 |
| 49 | Manganese methionine | Methionine | supplement | good | - | 0.6 |
| 50 | Copper lysine | Copper | mineral | good | - | 0.6 |
| 51 | Niacin supplement | Niacin | supplement | good | - | 0.6 |
| 52 | Calcium pantothenate | Calcium pantothenate | supplement | good | - | 0.6 |
| 53 | Thiamine mononitrate | Thiamine mononitrate | supplement | good | - | 0.6 |
| 54 | Vitamin B-12 supplement | Vitamin B12 | supplement | good | - | 0.5 |
| 55 | Riboflavin | Riboflavin | supplement | good | - | 0.5 |
| 56 | Calcium iodate | Calcium iodate | supplement | medium | - | 0.5 |
| 57 | Pyridoxine hydrochloride | Pyridoxine hydrochloride | supplement | good | - | 0.5 |
| 58 | Cobalt sulfate | unmatched | - | - | - | 0.5 |
| 59 | Vitamin D-3 supplement | Vitamin D3 supplement | supplement | good | - | 0.5 |
| 60 | Folic acid. | Folic acid | supplement | good | - | 0.5 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- www.charmpetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.66 |
| Meat share of dry matter | 56.9% | 0.096 | +5.46 |
| Oil share of dry matter | 13.8% | -0.092 | -1.27 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Additive share of dry matter | 1.0% | 0.163 | +0.16 |
| Supplement share of dry matter | 21.7% | -0.012 | -0.26 |
| Unrecognised share of dry matter | 0.9% | -0.027 | -0.02 |
| Undeclared quantities | 36.0% | -0.106 | -3.80 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -1.13 | 0.222 | -0.25 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.66 |
| Meat share of dry matter | 56.9% | 0.096 | +5.46 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 13.8% | -0.092 | -1.27 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Additive share of dry matter | 1.0% | 0.163 | +0.16 |
| Supplement share of dry matter | 21.7% | -0.012 | -0.26 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.9% | -0.027 | -0.02 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 36.0% | -0.106 | -3.80 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.13 | 0.222 | -0.25 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 69.0
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 38 | 42 (band 18 to 40%) | 100 |
| Fat | 20 | 22.1 (band 5.5 to 20%) | 100 |
| Fibre | 4.5 | 5 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.8 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 82 |
| Energy (kcal/100g) | 381 | 421 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (64% of the recipe mass) (voluntary) | 12.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "90% Protein from animal sources" — supported by the declared high protein data.
- "Free from grain and high-glycemic ingredients" — supported by the declared grain-free data.
- "100% grain free (no corn, wheat or soy) and no artificial colors or flavors" — supported by the declared grain-free data.
12 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Hypoallergenic - The formula is designed with specifically chosen ingredients that are easily digested and can effectively help avoid allergic reactions (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy joints - Formulated with glucosamine, chondroitin, essential fatty acids and amino acids to help nourish healthy joints and maintain good muscle mass (on page) | Functional | not checkable | Manufacturer assertion |
| Shiny Coat & Healthy Skin - Omega-3 and Omega-6 sourced from fish and supplemented with fish oil help enhance skin condition, reduce skin irritation, and promote a soft and shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| Sensitive Stomach - Natural prebiotic fiber sourced from a great variety of fruits, vegetables, and botanicals promotes digestive health and also features highly digestible proteins to maintain optimal stool quality (on page) | Functional | not checkable | Manufacturer assertion |
| 90% Protein from animal sources (on page) | High/low level | consistent | Manufacturer assertion |
| Free from grain and high-glycemic ingredients (on page) | Free-from | consistent | Manufacturer assertion |
| No Preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| No Harmful Hormones (on page) | Free-from | not checkable | Manufacturer assertion |
| Low carbohydrate for peak body condition (on page) | High/low level | not checkable | Manufacturer assertion |
| A nutritious blend of fruits, vegetables, and herbs for a boost of vitality (on page) | Content | not checkable | Manufacturer assertion |
| No Artificial Flavor (on page) | Free-from | not checkable | Manufacturer assertion |
| No Artificial Color (on page) | Free-from | not checkable | Manufacturer assertion |
| 100% grain free (no corn, wheat or soy) and no artificial colors or flavors (on page) | Free-from | consistent | Manufacturer assertion |
| No Attractant (on page) | Free-from | not checkable | Manufacturer assertion |
| A blend of Canadian poultry and seafood provides a wide range of nutrients for optimum health (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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