Charm of the Wild Adult Dog

Dry Extruded · completeHigh meatClear label

68out of 100

Average

our rating

Our verdict

Is Charm of the Wild Adult Dog a good dog food?

We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

36% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

Scores 68, in the top quarter of dry foods we track.
Meat makes up an estimated 57% of the dry matter (52% as fed).
Prints ingredient percentages on the label.

Why you might not

We found no significant drawbacks in the data we hold for this product.

Who is this food for?

Suits

Labelled by the manufacturer for adult dogs
Grain-free: no grain ingredients listed
Doesn't list beef, lamb, venison, pork as ingredients

Consider something else if:

Your dog avoids chicken: the label lists dried chicken protein
Your dog avoids turkey: the label lists dehydrated turkey protein
Your dog avoids fish: the label lists herring meal
Your dog avoids duck: the label lists dried duck protein
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (60)36% of the recipe is estimated

Estimated composition

meat 52.4%
supplement 19.6%
veg 12.2%
oil 11.6%
mineral 1.7%
carb 0.9%
additive 0.9%
herb 0.7%

#	As declared	Matched	Label reading	Declared %	Est. %
1	Chicken meal (18%)	Dried chicken protein	meat · good	18	18.0
2	Herring meal (14.5%)	Herring Meal	meat · medium	14.5	14.5
3	Green peas	Peas	veg · good	-	1.0
4	Chicken fat (10.6%)	Chicken Oil and Fat	oil · good	10.6	10.6
5	Egg powder (10.4%)	Dried Whole Egg	meat · good	10.4	10.4
6	Chickpeas	Chickpeas	veg · good	-	0.9
7	Faba beans	Faba Beans	carb · medium	-	0.9
8	Salmon meal (2%)	Salmon Protein	meat · good	2	2.0
9	Turkey meal (2%)	Dehydrated turkey protein	meat · good	2	2.0
10	Duck meal (2%)	Dried Duck Protein	meat · good	2	2.0
11	Whitefish meal (2%)	White Fish	meat · good	2	2.0
12	Chicken liver (1.5%)	Chicken Liver	meat · good	1.5	1.5
13	Herring oil (1%)	Herring Oil	oil · good	1	1.0
14	Salt	Salt	additive · poor	-	0.9
15	Calcium propionate	Calcium Carbonate	supplement · medium	-	0.9
16	Kelp meal	Seaweed Meal	supplement · medium	-	0.9
17	DL-methionine	Methionine	supplement · good	-	0.9
18	Taurine	Taurine	supplement · good	-	0.9
19	Kale	Kale	veg · good	-	0.9
20	Chicory root	Chicory root	veg · good	-	0.9
21	Flaxseed	Linseed	veg · good	-	0.9
22	Yucca schidigera extract	Yucca Schidigera	supplement · good	-	0.8
23	Choline chloride	Choline	supplement · good	-	0.8
24	Glucosamine hydrochloride	Glucosamine	supplement · good	-	0.8
25	Chondroitin sulfate	Chondroitin	supplement · good	-	0.8
26	Blueberries	Blueberries	veg · good	-	0.8
27	Cranberries	Cranberries	veg · good	-	0.8
28	Pumpkin	Pumpkin	veg · good	-	0.8
29	Spinach	Spinach	veg · good	-	0.8
30	Peppermint	Peppermint	veg · good	-	0.8
31	Chamomile	Chamomile	veg · good	-	0.8
32	Turmeric	Turmeric	veg · good	-	0.8
33	Celery seed	Celery Seeds	veg · good	-	0.7
34	Dried rosemary	Rosemary Leaves	herb · good	-	0.7
35	Parsnip	Parsnips	veg · good	-	0.7
36	Zucchini	Courgette	veg · good	-	0.7
37	L-lysine hydrochloride	Lysine	supplement · medium	-	0.7
38	Inactivated yeast	Yeast	supplement · good	-	0.7
39	Zinc sulfate	Zinc sulfate	supplement · medium	-	0.7
40	Ferrous sulfate	Iron sulfate	supplement · good	-	0.7
41	L-ascorbyl-2-polyphosphate	L-ascorbyl-2-polyphosphate	supplement · good	-	0.7
42	Vitamin E supplement	Vitamin E	supplement · good	-	0.7
43	Biotin	Biotin	supplement · good	-	0.6
44	Vitamin A supplement	Vitamin A	supplement · good	-	0.6
45	Zinc methionine	Methionine	supplement · good	-	0.6
46	Manganese sulfate	Manganese sulfate	supplement · medium	-	0.6
47	Copper sulfate	Copper sulphate	supplement · good	-	0.6
48	Selenium proteinate	Selenium	mineral · good	-	0.6
49	Manganese methionine	Methionine	supplement · good	-	0.6
50	Copper lysine	Copper	mineral · good	-	0.6
51	Niacin supplement	Niacin	supplement · good	-	0.6
52	Calcium pantothenate	Calcium pantothenate	supplement · good	-	0.6
53	Thiamine mononitrate	Thiamine mononitrate	supplement · good	-	0.6
54	Vitamin B-12 supplement	Vitamin B12	supplement · good	-	0.5
55	Riboflavin	Riboflavin	supplement · good	-	0.5
56	Calcium iodate	Calcium iodate	supplement · medium	-	0.5
57	Pyridoxine hydrochloride	Pyridoxine hydrochloride	supplement · good	-	0.5
58	Cobalt sulfate	Cobalt Sulfate	mineral · medium	-	0.5
59	Vitamin D-3 supplement	Vitamin D3 supplement	supplement · good	-	0.5
60	Folic acid.	Folic acid	supplement · good	-	0.5

1. Chicken meal (18%)18% declared18.0% estimated
Dried chicken protein · meat · good
2. Herring meal (14.5%)14.5% declared14.5% estimated
Herring Meal · meat · medium
3. Green peas1.0% estimated
Peas · veg · good
4. Chicken fat (10.6%)10.6% declared10.6% estimated
Chicken Oil and Fat · oil · good
5. Egg powder (10.4%)10.4% declared10.4% estimated
Dried Whole Egg · meat · good
6. Chickpeas0.9% estimated
Chickpeas · veg · good
7. Faba beans0.9% estimated
Faba Beans · carb · medium
8. Salmon meal (2%)2% declared2.0% estimated
Salmon Protein · meat · good
9. Turkey meal (2%)2% declared2.0% estimated
Dehydrated turkey protein · meat · good
10. Duck meal (2%)2% declared2.0% estimated
Dried Duck Protein · meat · good
11. Whitefish meal (2%)2% declared2.0% estimated
White Fish · meat · good
12. Chicken liver (1.5%)1.5% declared1.5% estimated
Chicken Liver · meat · good
13. Herring oil (1%)1% declared1.0% estimated
Herring Oil · oil · good
14. Salt0.9% estimated
Salt · additive · poor
15. Calcium propionate0.9% estimated
Calcium Carbonate · supplement · medium
16. Kelp meal0.9% estimated
Seaweed Meal · supplement · medium
17. DL-methionine0.9% estimated
Methionine · supplement · good
18. Taurine0.9% estimated
Taurine · supplement · good
19. Kale0.9% estimated
Kale · veg · good
20. Chicory root0.9% estimated
Chicory root · veg · good
21. Flaxseed0.9% estimated
Linseed · veg · good
22. Yucca schidigera extract0.8% estimated
Yucca Schidigera · supplement · good
23. Choline chloride0.8% estimated
Choline · supplement · good
24. Glucosamine hydrochloride0.8% estimated
Glucosamine · supplement · good
25. Chondroitin sulfate0.8% estimated
Chondroitin · supplement · good
26. Blueberries0.8% estimated
Blueberries · veg · good
27. Cranberries0.8% estimated
Cranberries · veg · good
28. Pumpkin0.8% estimated
Pumpkin · veg · good
29. Spinach0.8% estimated
Spinach · veg · good
30. Peppermint0.8% estimated
Peppermint · veg · good
31. Chamomile0.8% estimated
Chamomile · veg · good
32. Turmeric0.8% estimated
Turmeric · veg · good
33. Celery seed0.7% estimated
Celery Seeds · veg · good
34. Dried rosemary0.7% estimated
Rosemary Leaves · herb · good
35. Parsnip0.7% estimated
Parsnips · veg · good
36. Zucchini0.7% estimated
Courgette · veg · good
37. L-lysine hydrochloride0.7% estimated
Lysine · supplement · medium
38. Inactivated yeast0.7% estimated
Yeast · supplement · good
39. Zinc sulfate0.7% estimated
Zinc sulfate · supplement · medium
40. Ferrous sulfate0.7% estimated
Iron sulfate · supplement · good
41. L-ascorbyl-2-polyphosphate0.7% estimated
L-ascorbyl-2-polyphosphate · supplement · good
42. Vitamin E supplement0.7% estimated
Vitamin E · supplement · good
43. Biotin0.6% estimated
Biotin · supplement · good
44. Vitamin A supplement0.6% estimated
Vitamin A · supplement · good
45. Zinc methionine0.6% estimated
Methionine · supplement · good
46. Manganese sulfate0.6% estimated
Manganese sulfate · supplement · medium
47. Copper sulfate0.6% estimated
Copper sulphate · supplement · good
48. Selenium proteinate0.6% estimated
Selenium · mineral · good
49. Manganese methionine0.6% estimated
Methionine · supplement · good
50. Copper lysine0.6% estimated
Copper · mineral · good
51. Niacin supplement0.6% estimated
Niacin · supplement · good
52. Calcium pantothenate0.6% estimated
Calcium pantothenate · supplement · good
53. Thiamine mononitrate0.6% estimated
Thiamine mononitrate · supplement · good
54. Vitamin B-12 supplement0.5% estimated
Vitamin B12 · supplement · good
55. Riboflavin0.5% estimated
Riboflavin · supplement · good
56. Calcium iodate0.5% estimated
Calcium iodate · supplement · medium
57. Pyridoxine hydrochloride0.5% estimated
Pyridoxine hydrochloride · supplement · good
58. Cobalt sulfate0.5% estimated
Cobalt Sulfate · mineral · medium
59. Vitamin D-3 supplement0.5% estimated
Vitamin D3 supplement · supplement · good
60. Folic acid.0.5% estimated
Folic acid · supplement · good

Nutrition and feedingProtein 38% · Fat 20%

Declared analysis (as fed)

Nutrient	As fed
Protein	38%
Fat	20%
Fibre	4.50%
Ash	9%
Moisture	10%
Carbohydrates	18.50%
Calcium	1.20%
Phosphorus	1%

Energy: 381 kcal/100g

Additives & feeding info

Feeding and storage

Feeding guide

2-5 kg: 54-90 g/day (½-⅔ cup); 5-10 kg: 90-169 g/day (⅔-1⅓ cups); 10-20 kg: 169-270 g/day (1⅓-2 cups); 20-30 kg: 270-371 g/day (2-2⅔ cups); 30-50 kg: 371-540 g/day (2⅔-4 cups); 50-80 kg: 540-743 g/day (4-5½ cups). 1 cup = 135 g.

Additives declared on the label

Nutritional additives

Glucosamine hydrochloride 500 mg/kg; Chondroitin sulfate 250 mg/kg; Zinc sulfate; Ferrous sulfate; L-ascorbyl-2-polyphosphate (Source of Vitamin C); Vitamin E supplement; Biotin; Vitamin A supplement; Zinc methionine; Manganese sulfate; Copper sulfate; Selenium proteinate; Manganese methionine; Copper lysine; Niacin supplement; Calcium pantothenate; Thiamine mononitrate; Vitamin B-12 supplement; Riboflavin; Calcium iodate; Pyridoxine hydrochloride; Cobalt sulfate; Vitamin D-3 supplement; Folic acid; Dl-methionine; Taurine; Choline chloride; L-lysine hydrochloride

Technological additives

Calcium propionate

Trust and sourceNo recalls recorded in our database · checked 2026-09-18

Brand and contact: Charm of the Wild

Website: https://www.charmpetfood.com/

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-18
Scored with: Model v3 (methodology)
Product page: www.charmpetfood.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall score of 68 out of 100. The overall quality of the ingredient list contributed +6.8 points and the meat content contributed +5.4 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -3.8 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.7	9.191	+6.77
Meat share of dry matter	56.7%	0.096	+5.44
Carb share of dry matter	1.0%	-0.115	-0.11
Oil share of dry matter	13.8%	-0.092	-1.27
Vegetable share of dry matter	3.6%	-0.005	-0.02
Additive share of dry matter	1.0%	0.163	+0.16
Supplement share of dry matter	21.6%	-0.012	-0.26
Recipe graded poor	0.9%	-0.065	-0.06
Number of poor ingredients	1	-0.876	-0.88
Largest single poor ingredient	0.9%	0.060	+0.06
Undeclared quantities	36.0%	-0.106	-3.80
Complete diet	yes	2.294	+2.29
High meat (30%+ of dry matter)	yes	0.707	+0.71
Additive penalty	-1.13	0.222	-0.25
Processing multiplier	0.98	33.786	+33.11
Processing: Dry Extruded	yes	-6.713	-6.71

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.7	9.191	+6.77
Meat share of dry matter	56.7%	0.096	+5.44
Carb share of dry matter	1.0%	-0.115	-0.11
Oil share of dry matter	13.8%	-0.092	-1.27
Vegetable share of dry matter	3.6%	-0.005	-0.02
Additive share of dry matter	1.0%	0.163	+0.16
Supplement share of dry matter	21.6%	-0.012	-0.26
Other share of dry matter	0.0%	-0.375	+0.00
Unrecognised share of dry matter	0.0%	-0.027	+0.00
Recipe graded poor	0.9%	-0.065	-0.06
Poor-quality meat in recipe	0.0%	-0.179	+0.00
Number of poor ingredients	1	-0.876	-0.88
Largest single poor ingredient	0.9%	0.060	+0.06
Undeclared quantities	36.0%	-0.106	-3.80
Prints ingredient percentages	no	0.000	+0.00
Complete diet	yes	2.294	+2.29
Frozen or chilled fresh	no	0.000	+0.00
High meat (30%+ of dry matter)	yes	0.707	+0.71
Low meat (under 10% of dry matter)	no	-3.158	+0.00
High carb and low meat	no	-1.180	+0.00
Meat share × printed percentages	0.0	0.000	+0.00
Meat share × fresh	0.0	0.000	+0.00
Fresh × high meat	0.0	11.084	+0.00
Additive penalty	-1.13	0.222	-0.25
Processing multiplier	0.98	33.786	+33.11
Processing: Raw	no	-0.054	+0.00
Processing: Fresh Chilled	no	-2.354	+0.00
Processing: Fresh Frozen	no	-2.354	+0.00
Processing: Fresh Refrigerated	no	0.000	+0.00
Processing: Fresh Shelf	no	-0.672	+0.00
Processing: Dry Freeze Dried	no	6.629	+0.00
Processing: Dry Air Dried	no	6.331	+0.00
Processing: Dry Cold Pressed	no	-6.713	+0.00
Processing: Dry Baked	no	-6.713	+0.00
Processing: Dry Extruded	yes	-6.713	-6.71
Processing: Dry Semi Moist	no	-6.174	+0.00
Processing: Dry Muesli	no	-10.146	+0.00
Processing: Wet Pate	no	-0.672	+0.00
Processing: Wet Chunks	no	-0.672	+0.00

Processing-type offset: +0.02
Additives declared on label: +2 transparency bonus
Subtotal: 68.1
Final score: 68/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

Nutrient	As fed (label)	Dry matter (scored)	Score
Protein	38	42 (band 18.94475138121547 to 40%)	100
Fat	20	22.1 (band 5.788674033149172 to 20%)	100
Fibre	4.5	5 (band 0.5 to 5%)	100
Calcium	1.2	1.3 (band 0.526243093922652 to 2.5%)	94.3
Phosphorus	1	1.1 (band 0.4209944751381216 to 1.6%)	100
Calcium:phosphorus ratio	1.2	1.2 (band 1 to 2%)	82
Energy (kcal/100g)	381	421	100

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 28 nutritional additives on the label

Glucosamine hydrochloride 500 mg/kg
Chondroitin sulfate 250 mg/kg
Zinc sulfate
Ferrous sulfate
L-ascorbyl-2-polyphosphate (Source of Vitamin C)
Vitamin E supplement
Biotin
Vitamin A supplement
Zinc methionine
Manganese sulfate
Copper sulfate
Selenium proteinate
Manganese methionine
Copper lysine
Niacin supplement
Calcium pantothenate
Thiamine mononitrate
Vitamin B-12 supplement
Riboflavin
Calcium iodate
Pyridoxine hydrochloride
Cobalt sulfate
Vitamin D-3 supplement
Folic acid
Dl-methionine
Taurine
Choline chloride
L-lysine hydrochloride

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✓ Printed percentages on the label (64% of the recipe mass) (voluntary)	12.8/20
✓ Analytical constituents declared (mandatory)	15/15
✓ Additives declared (mandatory)	10/10
✓ Energy value declared (voluntary)	5/5
✓ Complete/complementary designation (mandatory)	5/5
✓ Feeding guidance given (mandatory)	10/10
✓ Manufacturer identity and address (mandatory)	5/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.

Consistent with the label

"90% Protein from animal sources" — supported by the declared high protein data.
"Free from grain and high-glycemic ingredients" — supported by the declared grain-free data.
"100% grain free (no corn, wheat or soy) and no artificial colors or flavors" — supported by the declared grain-free data.

12 further claims on file that we cannot check against the label.

Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.

Claim	Type	Check	Substantiation
Hypoallergenic - The formula is designed with specifically chosen ingredients that are easily digested and can effectively help avoid allergic reactions (on page)	Functional	not checkable	Manufacturer assertion
Healthy joints - Formulated with glucosamine, chondroitin, essential fatty acids and amino acids to help nourish healthy joints and maintain good muscle mass (on page)	Functional	not checkable	Manufacturer assertion
Shiny Coat & Healthy Skin - Omega-3 and Omega-6 sourced from fish and supplemented with fish oil help enhance skin condition, reduce skin irritation, and promote a soft and shiny coat (on page)	Functional	not checkable	Manufacturer assertion
Sensitive Stomach - Natural prebiotic fiber sourced from a great variety of fruits, vegetables, and botanicals promotes digestive health and also features highly digestible proteins to maintain optimal stool quality (on page)	Functional	not checkable	Manufacturer assertion
90% Protein from animal sources (on page)	High/low level	consistent	Manufacturer assertion
Free from grain and high-glycemic ingredients (on page)	Free-from	consistent	Manufacturer assertion
No Preservatives (on page)	Free-from	not checkable	Manufacturer assertion
No Harmful Hormones (on page)	Free-from	not checkable	Manufacturer assertion
Low carbohydrate for peak body condition (on page)	High/low level	not checkable	Manufacturer assertion
A nutritious blend of fruits, vegetables, and herbs for a boost of vitality (on page)	Content	not checkable	Manufacturer assertion
No Artificial Flavor (on page)	Free-from	not checkable	Manufacturer assertion
No Artificial Color (on page)	Free-from	not checkable	Manufacturer assertion
100% grain free (no corn, wheat or soy) and no artificial colors or flavors (on page)	Free-from	consistent	Manufacturer assertion
No Attractant (on page)	Free-from	not checkable	Manufacturer assertion
A blend of Canadian poultry and seafood provides a wide range of nutrients for optimum health (on page)	Content	not checkable	Manufacturer assertion