Charm of the Wild Cage-Free Chicken Dog Food
Dry Extruded complete High meat Clear label
Is Charm of the Wild Cage-Free Chicken Dog Food a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 70 out of 100. The overall quality of the ingredient list contributed +6.9 points and the meat content contributed +5.8 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -3.2 points.
31% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe70
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 70, in the top quarter of dry foods we track.
- Meat makes up an estimated 63% of the dry matter (62% as fed).
- Prints ingredient percentages on the label.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 35%
- Fat
- 20%
- Fibre
- 3%
- Ash
- 8%
- Moisture
- 9%
- Omega-3 fatty acids
- 1.60%
- Omega-6 fatty acids
- 3.60%
- Calcium
- 1.50%
- Phosphorus
- 1%
Energy: 400 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A: 14000 IU/kg; Vitamin D3: 1000 IU/kg; Vitamin E: 100 mg/kg; Taurine: 1000 mg/kg; Iron (Iron (II) sulfate monohydrate): 50 mg/kg; Iodine (Calcium iodate anhydrous): 1.5 mg/kg; Copper (Copper (II) sulfate pentahydrate): 10 mg/kg; Manganese (Manganous sulfate monohydrate): 5 mg/kg; Zinc (Zinc sulfate monohydrate): 62.5 mg/kg; Selenium (Sodium selenite): 0.2 mg/kg; Gut Flora Stabilisers 4b1707, Enterococcus faecium: 10^9 cfu
Technological additives
Antioxidant: Tocopherol extracts from vegetable oils
Feeding guide
Feed according to weight and activity level (active vs senior/less active) as shown in feeding table on page; puppies, pregnant and nursing dogs require adjusted amounts. Always ensure fresh water is available.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists mackerel
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (32)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh Chicken (30%) | Chicken | meat | medium | 30 | 30.0 |
| 2 | Dehydrated Chicken (22%) | Dried chicken protein | meat | good | 22 | 22.0 |
| 3 | Chicken Fat (9%) | Chicken Oil and Fat | oil | medium | 9 | 9.0 |
| 4 | Green Peas | Peas | veg | medium | - | 1.6 |
| 5 | Sweet Potatoes | Sweet Potatoes | carb | good | - | 1.6 |
| 6 | Chickpeas | Chickpeas | veg | medium | - | 1.5 |
| 7 | Dehydrated Turkey (3%) | Dehydrated turkey protein | meat | good | 3 | 3.0 |
| 8 | Dehydrated Blue Mackerel (3%) | Mackerel | meat | good | 3 | 3.0 |
| 9 | Liver Hydrolysate (2%) | Liver | meat | good | 2 | 2.0 |
| 10 | Minerals | Vitamins and minerals | supplement | medium | - | 1.5 |
| 11 | Linseed | Linseed | veg | good | - | 1.5 |
| 12 | Apples | Apples | veg | good | - | 1.4 |
| 13 | Dehydrated Antarctic Krill (1%) | Krill | meat | good | 1 | 1.0 |
| 14 | Whole Dehydrated Eggs (0.5%) | Egg | meat | good | 0.5 | 0.5 |
| 15 | Chicory | Chicory | veg | good | - | 1.4 |
| 16 | Asparagus | Asparagus | veg | good | - | 1.4 |
| 17 | Jerusalem Artichoke Hearts | Jerusalem Artichoke | veg | good | - | 1.3 |
| 18 | Green Kiwifruit | unmatched | - | - | - | 1.3 |
| 19 | Eggshell Membrane | Eggshell Membrane Powder | supplement | good | - | 1.3 |
| 20 | Spinach | Spinach | veg | good | - | 1.2 |
| 21 | Cranberries | Cranberries | veg | good | - | 1.2 |
| 22 | Blueberries | Blueberries | veg | good | - | 1.2 |
| 23 | Reishi Mushrooms | Mushrooms | veg | good | - | 1.1 |
| 24 | Turkey Tail Mushrooms | Mushrooms | veg | good | - | 1.1 |
| 25 | Chaga Mushrooms | Mushrooms | veg | good | - | 1.1 |
| 26 | Collagen Peptides | Collagen | supplement | good | - | 1.0 |
| 27 | Ascophyllum Nodosum | Ascophyllum Nodosum | supplement | good | - | 1.0 |
| 28 | Pineapple | Pineapple | veg | good | - | 1.0 |
| 29 | Turmeric Root | Turmeric | veg | good | - | 0.9 |
| 30 | Glucosamine Hydrochloride | Glucosamine | supplement | good | - | 0.9 |
| 31 | Chondroitin Sulfate | Chondroitin | supplement | good | - | 0.9 |
| 32 | Spirulina. | Spirulina | veg | good | - | 0.8 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- www.charmpetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.91 |
| Meat share of dry matter | 60.7% | 0.096 | +5.82 |
| Carb share of dry matter | 0.7% | -0.115 | -0.08 |
| Oil share of dry matter | 14.8% | -0.092 | -1.36 |
| Vegetable share of dry matter | 8.6% | -0.005 | -0.04 |
| Supplement share of dry matter | 12.0% | -0.012 | -0.15 |
| Unrecognised share of dry matter | 1.0% | -0.027 | -0.03 |
| Undeclared quantities | 30.5% | -0.106 | -3.22 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.91 |
| Meat share of dry matter | 60.7% | 0.096 | +5.82 |
| Carb share of dry matter | 0.7% | -0.115 | -0.08 |
| Oil share of dry matter | 14.8% | -0.092 | -1.36 |
| Vegetable share of dry matter | 8.6% | -0.005 | -0.04 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 12.0% | -0.012 | -0.15 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.0% | -0.027 | -0.03 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 30.5% | -0.106 | -3.22 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 70.2
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 35 | 38.5 (band 18 to 40%) | 100 |
| Fat | 20 | 22 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.5 | 1.6 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 400 | 439.6 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (69.5% of the recipe mass) (voluntary) | 13.9/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages" — supported by the declared complete and balanced data.
- "Free from grain and high-glycemic ingredients" — supported by the declared grain-free data.
- "90% of protein from animal sources" — supported by the declared high protein data.
9 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Pineapple offers a source of bromelain, an enzyme that supports digestion and eases inflammation (on page) | Functional | not checkable | Manufacturer assertion |
| Reishi, turkey tail, and chaga mushrooms, along with blueberries, are powerful antioxidants that protect the body from free radicals and support the immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Collagen peptides promote skin & coat health (on page) | Functional | not checkable | Manufacturer assertion |
| Eggshell membrane can help with joint pain and reduce stiffness (on page) | Functional | not checkable | Manufacturer assertion |
| Turmeric root is a powerful anti-inflammatory (on page) | Functional | not checkable | Manufacturer assertion |
| Wild krill from cool Antarctic waters is a rich source of nourishing omega-3 (on page) | Content | not checkable | Manufacturer assertion |
| Low carbohydrate for peak body condition (on page) | High/low level | not checkable | Manufacturer assertion |
| Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages (on page) | Content | consistent | Manufacturer assertion |
| High in fresh meat (on page) | High/low level | not checkable | Manufacturer assertion |
| Free from grain and high-glycemic ingredients (on page) | Free-from | consistent | Manufacturer assertion |
| 90% of protein from animal sources (on page) | High/low level | consistent | Manufacturer assertion |
| Protect10™ blend of nature's most powerful functional ingredients for a vitality boost (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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