Charm of the Wild Free-Run Chicken

Dry Extruded · completeHigh meatClear label

69out of 100

Average

our rating

Our verdict

Is Charm of the Wild Free-Run Chicken a good dog food?

We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

33% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

Scores 69, in the top quarter of dry foods we track.
Meat makes up an estimated 58% of the dry matter (57% as fed).
Prints ingredient percentages on the label.

Why you might not

We found no significant drawbacks in the data we hold for this product.

Who is this food for?

Suits

Labelled by the manufacturer for all lifestages
Grain-free: no grain ingredients listed
Doesn't list beef, lamb, venison, pork, duck as ingredients

Consider something else if:

Your dog avoids chicken: the label lists chicken
Your dog avoids turkey: the label lists dehydrated turkey protein
Your dog avoids fish: the label lists herring meal
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (35)33% of the recipe is estimated

Estimated composition

meat 57.0%
veg 20.4%
oil 10.5%
supplement 8.0%
fibre 2.6%
carb 1.6%

#	As declared	Matched	Label reading	Declared %	Est. %
1	Fresh chicken (20%)	Chicken	meat · medium	20	20.0
2	chicken meal (19%)	Dried chicken protein	meat · good	19	19.0
3	turkey meal (9%)	Dehydrated turkey protein	meat · good	9	9.0
4	chickpeas	Chickpeas	veg · good	-	1.7
5	chicken fat (naturally preserved with mixed tocopherols) (8.5%)	Chicken Oil and Fat	oil · good	8.5	8.5
6	whole green peas	Peas	veg · good	-	1.7
7	whole yellow peas	Peas	veg · good	-	1.6
8	herring meal (3%)	Herring Meal	meat · medium	3	3.0
9	flaxseed	Linseed	veg · good	-	1.6
10	sweet potatoes	Sweet Potatoes	carb · good	-	1.6
11	natural chicken liver flavour (2%)	Liver	meat · good	2	2.0
12	herring oil (2%)	Herring Oil	oil · good	2	2.0
13	apple fibre	Apple Fibre	fibre · medium	-	1.5
14	blue mackerel meal (1.5%)	Mackerel Meal	meat · medium	1.5	1.5
15	Antarctic krill (1.5%)	Krill	meat · good	1.5	1.5
16	whole eggs (1%)	Egg	meat · good	1	1.0
17	blueberries	Blueberries	veg · good	-	1.5
18	cranberries	Cranberries	veg · good	-	1.5
19	asparagus	Asparagus	veg · good	-	1.4
20	artichoke hearts	Artichoke	veg · good	-	1.4
21	green kiwifruit	Kiwi	veg · good	-	1.4
22	spinach	Spinach	veg · good	-	1.3
23	eggshell membrane	Eggshell Membrane Powder	supplement · good	-	1.3
24	collagen peptides	Collagen	supplement · good	-	1.3
25	Ascophyllum nodosum	Ascophyllum Nodosum	supplement · good	-	1.2
26	pineapple	Pineapple	veg · good	-	1.2
27	reishi mushrooms	Reishi Mushroom	supplement · good	-	1.2
28	turkey tail mushrooms	Mushrooms	veg · good	-	1.1
29	chaga mushrooms	Chaga Mushroom	supplement · good	-	1.1
30	turmeric root	Turmeric	veg · good	-	1.1
31	chicory root extract	Chicory Root Extract	fibre · good	-	1.0
32	glucosamine hydrochloride	Glucosamine	supplement · good	-	1.0
33	chondroitin sulfate	Chondroitin	supplement · good	-	1.0
34	spirulina	Spirulina	veg · good	-	0.9
35	rosemary extract	Rosemary	veg · good	-	0.9

1. Fresh chicken (20%)20% declared20.0% estimated
Chicken · meat · medium
2. chicken meal (19%)19% declared19.0% estimated
Dried chicken protein · meat · good
3. turkey meal (9%)9% declared9.0% estimated
Dehydrated turkey protein · meat · good
4. chickpeas1.7% estimated
Chickpeas · veg · good
5. chicken fat (naturally preserved with mixed tocopherols) (8.5%)8.5% declared8.5% estimated
Chicken Oil and Fat · oil · good
6. whole green peas1.7% estimated
Peas · veg · good
7. whole yellow peas1.6% estimated
Peas · veg · good
8. herring meal (3%)3% declared3.0% estimated
Herring Meal · meat · medium
9. flaxseed1.6% estimated
Linseed · veg · good
10. sweet potatoes1.6% estimated
Sweet Potatoes · carb · good
11. natural chicken liver flavour (2%)2% declared2.0% estimated
Liver · meat · good
12. herring oil (2%)2% declared2.0% estimated
Herring Oil · oil · good
13. apple fibre1.5% estimated
Apple Fibre · fibre · medium
14. blue mackerel meal (1.5%)1.5% declared1.5% estimated
Mackerel Meal · meat · medium
15. Antarctic krill (1.5%)1.5% declared1.5% estimated
Krill · meat · good
16. whole eggs (1%)1% declared1.0% estimated
Egg · meat · good
17. blueberries1.5% estimated
Blueberries · veg · good
18. cranberries1.5% estimated
Cranberries · veg · good
19. asparagus1.4% estimated
Asparagus · veg · good
20. artichoke hearts1.4% estimated
Artichoke · veg · good
21. green kiwifruit1.4% estimated
Kiwi · veg · good
22. spinach1.3% estimated
Spinach · veg · good
23. eggshell membrane1.3% estimated
Eggshell Membrane Powder · supplement · good
24. collagen peptides1.3% estimated
Collagen · supplement · good
25. Ascophyllum nodosum1.2% estimated
Ascophyllum Nodosum · supplement · good
26. pineapple1.2% estimated
Pineapple · veg · good
27. reishi mushrooms1.2% estimated
Reishi Mushroom · supplement · good
28. turkey tail mushrooms1.1% estimated
Mushrooms · veg · good
29. chaga mushrooms1.1% estimated
Chaga Mushroom · supplement · good
30. turmeric root1.1% estimated
Turmeric · veg · good
31. chicory root extract1.0% estimated
Chicory Root Extract · fibre · good
32. glucosamine hydrochloride1.0% estimated
Glucosamine · supplement · good
33. chondroitin sulfate1.0% estimated
Chondroitin · supplement · good
34. spirulina0.9% estimated
Spirulina · veg · good
35. rosemary extract0.9% estimated
Rosemary · veg · good

Nutrition and feedingProtein 37% · Fat 18%

Guaranteed analysis (as fed)

Nutrient	As fed
Protein	37%
Fat	18%
Fibre	3.60%
Ash	9.50%
Moisture	10%
Carbohydrates	21.90%
Omega-3 fatty acids	0.60%
Omega-6 fatty acids	3.80%
Calcium	1.60%
Phosphorus	1.10%

Energy: 386 kcal/100g

Additives & feeding info

Feeding and storage

Feeding guide

Feed twice daily and keep fresh water available. Start with the printed feeding guide table based on dog weight (1-70 kg) for active or senior/less active dogs; adjust for condition. Pregnant: increase 25%. Nursing: feed free choice. Puppies post-weaning to 19 weeks: add 50% more per kg body weight; 20-52 weeks: add up to 25% more per kg body weight. Transition over 7-10 days. Metabolizable Energy 3,862 Kcal/kg, 548.4 Kcal/cup; Density: 142 g/cup.

Additives declared on the label

Nutritional additives

Sodium chloride; Taurine; Choline chloride; Ferrous sulfate; Zinc oxide; Vitamin E supplement; Copper sulfate; Selenium; Vitamin B12 supplement; Folic acid; Niacin; Vitamin A supplement; Calcium pantothenate; Manganese oxide; Riboflavin; Biotin; Pyridoxin hydrochloride; Thiamine mononitrate; Vitamin D3 supplement; Calcium iodate; Natural mixed tocopherols

Trust and sourceNo recalls recorded in our database · checked 2026-09-18

Brand and contact: Charm of the Wild

Website: https://www.charmpetfood.com/

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-18
Scored with: Model v3 (methodology)
Product page: www.charmpetfood.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Brand and retailer reviews

External platform ratings are not scores for this individual recipe.

3 reviews on this product · 4.7/5

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall score of 69 out of 100. The overall quality of the ingredient list contributed +7.2 points and the meat content contributed +5.6 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -3.4 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.8	9.191	+7.16
Meat share of dry matter	58.4%	0.096	+5.60
Carb share of dry matter	0.6%	-0.115	-0.07
Oil share of dry matter	16.5%	-0.092	-1.52
Vegetable share of dry matter	9.1%	-0.005	-0.05
Supplement share of dry matter	11.7%	-0.012	-0.14
Undeclared quantities	32.5%	-0.106	-3.43
Complete diet	yes	2.294	+2.29
High meat (30%+ of dry matter)	yes	0.707	+0.71
Processing multiplier	0.98	33.786	+33.11
Processing: Dry Extruded	yes	-6.713	-6.71

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.8	9.191	+7.16
Meat share of dry matter	58.4%	0.096	+5.60
Carb share of dry matter	0.6%	-0.115	-0.07
Oil share of dry matter	16.5%	-0.092	-1.52
Vegetable share of dry matter	9.1%	-0.005	-0.05
Additive share of dry matter	0.0%	0.163	+0.00
Supplement share of dry matter	11.7%	-0.012	-0.14
Other share of dry matter	0.0%	-0.375	+0.00
Unrecognised share of dry matter	0.0%	-0.027	+0.00
Recipe graded poor	0.0%	-0.065	+0.00
Poor-quality meat in recipe	0.0%	-0.179	+0.00
Number of poor ingredients	0	-0.876	+0.00
Largest single poor ingredient	0.0%	0.060	+0.00
Undeclared quantities	32.5%	-0.106	-3.43
Prints ingredient percentages	no	0.000	+0.00
Complete diet	yes	2.294	+2.29
Frozen or chilled fresh	no	0.000	+0.00
High meat (30%+ of dry matter)	yes	0.707	+0.71
Low meat (under 10% of dry matter)	no	-3.158	+0.00
High carb and low meat	no	-1.180	+0.00
Meat share × printed percentages	0.0	0.000	+0.00
Meat share × fresh	0.0	0.000	+0.00
Fresh × high meat	0.0	11.084	+0.00
Additive penalty	0.00	0.222	+0.00
Processing multiplier	0.98	33.786	+33.11
Processing: Raw	no	-0.054	+0.00
Processing: Fresh Chilled	no	-2.354	+0.00
Processing: Fresh Frozen	no	-2.354	+0.00
Processing: Fresh Refrigerated	no	0.000	+0.00
Processing: Fresh Shelf	no	-0.672	+0.00
Processing: Dry Freeze Dried	no	6.629	+0.00
Processing: Dry Air Dried	no	6.331	+0.00
Processing: Dry Cold Pressed	no	-6.713	+0.00
Processing: Dry Baked	no	-6.713	+0.00
Processing: Dry Extruded	yes	-6.713	-6.71
Processing: Dry Semi Moist	no	-6.174	+0.00
Processing: Dry Muesli	no	-10.146	+0.00
Processing: Wet Pate	no	-0.672	+0.00
Processing: Wet Chunks	no	-0.672	+0.00

Processing-type offset: +0.02
Additives declared on label: +1 transparency bonus
Subtotal: 68.9
Final score: 69/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

Nutrient	As fed (label)	Dry matter (scored)	Score
Protein	37	40.9 (band 19.193370165745858 to 40%)	100
Fat	18	19.9 (band 5.864640883977901 to 20%)	100
Fibre	3.6	4 (band 0.5 to 5%)	100
Calcium	1.6	1.8 (band 0.5331491712707183 to 2.5%)	100
Phosphorus	1.1	1.2 (band 0.42651933701657463 to 1.6%)	100
Calcium:phosphorus ratio	1.5	1.5 (band 1 to 2%)	97.3
Omega fatty acids (omega-6 and omega-3)	-	-	100
Energy (kcal/100g)	386	426.5	100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 21 nutritional additives on the label

Sodium chloride
Taurine
Choline chloride
Ferrous sulfate
Zinc oxide
Vitamin E supplement
Copper sulfate
Selenium
Vitamin B12 supplement
Folic acid
Niacin
Vitamin A supplement
Calcium pantothenate
Manganese oxide
Riboflavin
Biotin
Pyridoxin hydrochloride
Thiamine mononitrate
Vitamin D3 supplement
Calcium iodate
Natural mixed tocopherols

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✓ Printed percentages on the label (67.5% of the recipe mass) (voluntary)	13.5/20
✓ Analytical constituents declared (mandatory)	15/15
✓ Additives declared (mandatory)	5/10
✓ Energy value declared (voluntary)	5/5
✓ Complete/complementary designation (mandatory)	5/5
✓ Feeding guidance given (mandatory)	10/10
✓ Manufacturer identity and address (mandatory)	5/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.

Consistent with the label

"Free from grain and high-glycemic ingredients." — supported by the declared grain-free data.
"High in protein (Crude Protein min. 37%)" — supported by the declared high protein data.

10 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

Claim	Type	Check	Substantiation
Pineapple offers a source of bromelain to support digestion. (on page)	Functional	not checkable	Manufacturer assertion
Reishi, turkey tail & chaga mushrooms combined with cranberries and blueberries are rich in antioxidants to support immunity. (on page)	Functional	not checkable	Manufacturer assertion
Collagen peptides hydrate skin and wild Antarctic krill is a rich source of omega-3 for skin & coat health. (on page)	Functional	not checkable	Manufacturer assertion
Eggshell membrane is known to relieve arthritic pain and turmeric root is a powerful anti-inflammatory for joint health. (on page)	Functional	not checkable	Manufacturer assertion
Low carbohydrate for peak body condition. (on page)	High/low level	not checkable	Manufacturer assertion
Free from grain and high-glycemic ingredients. (on page)	Free-from	consistent	Manufacturer assertion
High in protein (Crude Protein min. 37%) (on pack)	High/low level	consistent	Manufacturer assertion
90% of protein from animal sources, perfect for carnivores. (on page)	Content	not checkable	Manufacturer assertion
Source of omega-3 (0.6%) and omega-6 (3.8%) (on pack)	Nutrient	not checkable	Manufacturer assertion
Crafted for nutrition and taste, our Free-Run Chicken recipe features high inclusions of fresh chicken combined with turkey, whole eggs & seafood. (on page)	Content	not checkable	Manufacturer assertion
Nutrient-dense Powergreens and Protect10™ functional ingredients for a boost of vitality. (on page)	Content	not checkable	Manufacturer assertion
High in fresh meat, a delicious source of nutritious protein and essential fats. (on page)	Content	not checkable	Manufacturer assertion