Charm of the Wild Free-Run Chicken
Dry Extruded complete High meat Clear label
Is Charm of the Wild Free-Run Chicken a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 69 out of 100. The overall quality of the ingredient list contributed +6.8 points and the meat content contributed +5.7 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -3.4 points.
33% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe69
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 69, in the top quarter of dry foods we track.
- Meat makes up an estimated 60% of the dry matter (57% as fed).
- Prints ingredient percentages on the label.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 37%
- Fat
- 18%
- Fibre
- 3.60%
- Ash
- 9.50%
- Moisture
- 10%
- Carbohydrates
- 21.90%
- Omega-3 fatty acids
- 0.60%
- Omega-6 fatty acids
- 3.80%
- Calcium
- 1.60%
- Phosphorus
- 1.10%
Energy: 386 kcal/100g
Additives & feeding info
Nutritional additives
Sodium chloride; Taurine; Choline chloride; Ferrous sulfate; Zinc oxide; Vitamin E supplement; Copper sulfate; Selenium; Vitamin B12 supplement; Folic acid; Niacin; Vitamin A supplement; Calcium pantothenate; Manganese oxide; Riboflavin; Biotin; Pyridoxin hydrochloride; Thiamine mononitrate; Vitamin D3 supplement; Calcium iodate; Natural mixed tocopherols
Feeding guide
Feed twice daily and keep fresh water available. Start with the printed feeding guide table based on dog weight (1-70 kg) for active or senior/less active dogs; adjust for condition. Pregnant: increase 25%. Nursing: feed free choice. Puppies post-weaning to 19 weeks: add 50% more per kg body weight; 20-52 weeks: add up to 25% more per kg body weight. Transition over 7-10 days. Metabolizable Energy 3,862 Kcal/kg, 548.4 Kcal/cup; Density: 142 g/cup.
Reviews
3 reviews on this product · 4.7/5
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists herring meal
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (35)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh chicken (20%) | Chicken | meat | medium | 20 | 20.0 |
| 2 | chicken meal (19%) | Dried chicken protein | meat | good | 19 | 19.0 |
| 3 | turkey meal (9%) | Dehydrated turkey protein | meat | good | 9 | 9.0 |
| 4 | chickpeas | Chickpeas | veg | medium | - | 1.7 |
| 5 | chicken fat (naturally preserved with mixed tocopherols) (8.5%) | Chicken Oil and Fat | oil | medium | 8.5 | 8.5 |
| 6 | whole green peas | Peas | veg | medium | - | 1.7 |
| 7 | whole yellow peas | Peas | veg | medium | - | 1.6 |
| 8 | herring meal (3%) | Herring Meal | meat | medium | 3 | 3.0 |
| 9 | flaxseed | Linseed | veg | good | - | 1.6 |
| 10 | sweet potatoes | Sweet Potatoes | carb | good | - | 1.6 |
| 11 | natural chicken liver flavour (2%) | Liver | meat | good | 2 | 2.0 |
| 12 | herring oil (2%) | Herring Oil | oil | good | 2 | 2.0 |
| 13 | apple fibre | Apple Fibre | fibre | medium | - | 1.5 |
| 14 | blue mackerel meal (1.5%) | Mackerel Meal | meat | medium | 1.5 | 1.5 |
| 15 | Antarctic krill (1.5%) | Krill | meat | good | 1.5 | 1.5 |
| 16 | whole eggs (1%) | Egg | meat | good | 1 | 1.0 |
| 17 | blueberries | Blueberries | veg | good | - | 1.5 |
| 18 | cranberries | Cranberries | veg | good | - | 1.5 |
| 19 | asparagus | Asparagus | veg | good | - | 1.4 |
| 20 | artichoke hearts | Artichoke | veg | good | - | 1.4 |
| 21 | green kiwifruit | unmatched | - | - | - | 1.4 |
| 22 | spinach | Spinach | veg | good | - | 1.3 |
| 23 | eggshell membrane | Eggshell Membrane Powder | supplement | good | - | 1.3 |
| 24 | collagen peptides | Collagen | supplement | good | - | 1.3 |
| 25 | Ascophyllum nodosum | Ascophyllum Nodosum | supplement | good | - | 1.2 |
| 26 | pineapple | Pineapple | veg | good | - | 1.2 |
| 27 | reishi mushrooms | Mushrooms | veg | good | - | 1.2 |
| 28 | turkey tail mushrooms | Mushrooms | veg | good | - | 1.1 |
| 29 | chaga mushrooms | Mushrooms | veg | good | - | 1.1 |
| 30 | turmeric root | Turmeric | veg | good | - | 1.1 |
| 31 | chicory root extract | Chicory Root Extract | fibre | good | - | 1.0 |
| 32 | glucosamine hydrochloride | Glucosamine | supplement | good | - | 1.0 |
| 33 | chondroitin sulfate | Chondroitin | supplement | good | - | 1.0 |
| 34 | spirulina | Spirulina | veg | good | - | 0.9 |
| 35 | rosemary extract | Rosemary | veg | good | - | 0.9 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- www.charmpetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.81 |
| Meat share of dry matter | 59.6% | 0.096 | +5.72 |
| Carb share of dry matter | 0.6% | -0.115 | -0.07 |
| Oil share of dry matter | 16.8% | -0.092 | -1.55 |
| Vegetable share of dry matter | 9.5% | -0.005 | -0.05 |
| Supplement share of dry matter | 8.6% | -0.012 | -0.10 |
| Unrecognised share of dry matter | 1.1% | -0.027 | -0.03 |
| Undeclared quantities | 32.5% | -0.106 | -3.43 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.81 |
| Meat share of dry matter | 59.6% | 0.096 | +5.72 |
| Carb share of dry matter | 0.6% | -0.115 | -0.07 |
| Oil share of dry matter | 16.8% | -0.092 | -1.55 |
| Vegetable share of dry matter | 9.5% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 8.6% | -0.012 | -0.10 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.1% | -0.027 | -0.03 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 32.5% | -0.106 | -3.43 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 68.6
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 37 | 40.9 (band 18 to 40%) | 100 |
| Fat | 18 | 19.9 (band 5.5 to 20%) | 100 |
| Fibre | 3.6 | 4 (band 0.5 to 5%) | 100 |
| Calcium | 1.6 | 1.8 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1.1 | 1.2 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 97.3 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 386 | 426.5 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (67.5% of the recipe mass) (voluntary) | 13.5/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Free from grain and high-glycemic ingredients." — supported by the declared grain-free data.
- "High in protein (Crude Protein min. 37%)" — supported by the declared high protein data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Pineapple offers a source of bromelain to support digestion. (on page) | Functional | not checkable | Manufacturer assertion |
| Reishi, turkey tail & chaga mushrooms combined with cranberries and blueberries are rich in antioxidants to support immunity. (on page) | Functional | not checkable | Manufacturer assertion |
| Collagen peptides hydrate skin and wild Antarctic krill is a rich source of omega-3 for skin & coat health. (on page) | Functional | not checkable | Manufacturer assertion |
| Eggshell membrane is known to relieve arthritic pain and turmeric root is a powerful anti-inflammatory for joint health. (on page) | Functional | not checkable | Manufacturer assertion |
| Low carbohydrate for peak body condition. (on page) | High/low level | not checkable | Manufacturer assertion |
| Free from grain and high-glycemic ingredients. (on page) | Free-from | consistent | Manufacturer assertion |
| High in protein (Crude Protein min. 37%) (on pack) | High/low level | consistent | Manufacturer assertion |
| 90% of protein from animal sources, perfect for carnivores. (on page) | Content | not checkable | Manufacturer assertion |
| Source of omega-3 (0.6%) and omega-6 (3.8%) (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Crafted for nutrition and taste, our Free-Run Chicken recipe features high inclusions of fresh chicken combined with turkey, whole eggs & seafood. (on page) | Content | not checkable | Manufacturer assertion |
| Nutrient-dense Powergreens and Protect10™ functional ingredients for a boost of vitality. (on page) | Content | not checkable | Manufacturer assertion |
| High in fresh meat, a delicious source of nutritious protein and essential fats. (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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