Charm of the Wild Cage-Free Chicken Dry Dog Food
Dry Extruded · completeHigh meatClear label
Our verdict
Is Charm of the Wild Cage-Free Chicken Dry Dog Food a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
31% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists mackerel
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 22.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (32)31% of the recipe is estimated
Estimated composition
- meat 61.9%
- veg 17.9%
- supplement 9.7%
- oil 9.0%
- carb 1.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh chicken (30%) | Chicken | meat · medium | 30 | 30.0 |
| 2 | dehydrated chicken (22%) | Dried chicken protein | meat · good | 22 | 22.0 |
| 3 | chicken fat (9%) | Chicken Oil and Fat | oil · good | 9 | 9.0 |
| 4 | green peas | Peas | veg · good | - | 1.6 |
| 5 | sweet potatoes | Sweet Potatoes | carb · good | - | 1.6 |
| 6 | chickpeas | Chickpeas | veg · good | - | 1.5 |
| 7 | dehydrated turkey (3%) | Dehydrated turkey protein | meat · good | 3 | 3.0 |
| 8 | dehydrated blue mackerel (3%) | Mackerel | meat · good | 3 | 3.0 |
| 9 | liver hydrolysate (2%) | Liver Hydrolysate | meat · medium | 2 | 2.0 |
| 10 | minerals | Vitamins and minerals | supplement · medium | - | 1.5 |
| 11 | linseed | Linseed | veg · good | - | 1.5 |
| 12 | apples | Apples | veg · good | - | 1.4 |
| 13 | dehydrated Antarctic krill (1%) | Krill | meat · good | 1 | 1.0 |
| 14 | whole dehydrated eggs (0.5%) | Egg | meat · good | 0.5 | 0.5 |
| 15 | chicory | Chicory | veg · good | - | 1.4 |
| 16 | asparagus | Asparagus | veg · good | - | 1.4 |
| 17 | Jerusalem artichoke hearts | Jerusalem Artichoke Powder | fibre · good | - | 1.3 |
| 18 | green kiwifruit | Kiwi | veg · good | - | 1.3 |
| 19 | eggshell membrane | Eggshell Membrane Powder | supplement · good | - | 1.3 |
| 20 | spinach | Spinach | veg · good | - | 1.2 |
| 21 | cranberries | Cranberries | veg · good | - | 1.2 |
| 22 | blueberries | Blueberries | veg · good | - | 1.2 |
| 23 | reishi mushrooms | Reishi Mushroom | supplement · good | - | 1.1 |
| 24 | turkey tail mushrooms | Mushrooms | veg · good | - | 1.1 |
| 25 | chaga mushrooms | Chaga Mushroom | supplement · good | - | 1.1 |
| 26 | collagen peptides | Collagen | supplement · good | - | 1.0 |
| 27 | Ascophyllum nodosum | Ascophyllum Nodosum | supplement · good | - | 1.0 |
| 28 | pineapple | Pineapple | veg · good | - | 1.0 |
| 29 | turmeric root | Turmeric | veg · good | - | 0.9 |
| 30 | glucosamine hydrochloride | Glucosamine | supplement · good | - | 0.9 |
| 31 | chondroitin sulfate | Chondroitin | supplement · good | - | 0.9 |
| 32 | spirulina | Spirulina | veg · good | - | 0.8 |
- 1. Fresh chicken (30%)30% declared30.0% estimated
- 2. dehydrated chicken (22%)22% declared22.0% estimated
- 3. chicken fat (9%)9% declared9.0% estimated
- 4. green peas1.6% estimated
- 5. sweet potatoes1.6% estimated
- 6. chickpeas1.5% estimated
- 7. dehydrated turkey (3%)3% declared3.0% estimated
- 8. dehydrated blue mackerel (3%)3% declared3.0% estimated
- 9. liver hydrolysate (2%)2% declared2.0% estimated
- 10. minerals1.5% estimated
- 11. linseed1.5% estimated
- 12. apples1.4% estimated
- 13. dehydrated Antarctic krill (1%)1% declared1.0% estimated
- 14. whole dehydrated eggs (0.5%)0.5% declared0.5% estimated
- 15. chicory1.4% estimated
- 16. asparagus1.4% estimated
- 17. Jerusalem artichoke hearts1.3% estimated
- 18. green kiwifruit1.3% estimated
- 19. eggshell membrane1.3% estimated
- 20. spinach1.2% estimated
- 21. cranberries1.2% estimated
- 22. blueberries1.2% estimated
- 23. reishi mushrooms1.1% estimated
- 24. turkey tail mushrooms1.1% estimated
- 25. chaga mushrooms1.1% estimated
- 26. collagen peptides1.0% estimated
- 27. Ascophyllum nodosum1.0% estimated
- 28. pineapple1.0% estimated
- 29. turmeric root0.9% estimated
- 30. glucosamine hydrochloride0.9% estimated
- 31. chondroitin sulfate0.9% estimated
- 32. spirulina0.8% estimated
Nutrition and feedingProtein 35% · Fat 20%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 35% |
| Fat | 20% |
| Fibre | 3% |
| Ash | 8% |
| Moisture | 9% |
| Omega-3 fatty acids | 1.60% |
| Omega-6 fatty acids | 3.60% |
| Calcium | 1.50% |
| Phosphorus | 1% |
Energy: 399.8 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Active vs Senior/Less active portions by dog weight; puppies: post-weaning to 19 weeks add 50% more per kg body weight, 20-52 weeks add up to 25% more per kg body weight; pregnant: increase 25%; nursing: free choice
Additives declared on the label
Nutritional additives
Vitamin A: 14000 IU/kg; Vitamin D3: 1000 IU/kg; Vitamin E: 100 mg/kg; Taurine: 1000 mg/kg; Iron (Iron (II) sulfate monohydrate): 50 mg/kg; Iodine (Calcium iodate anhydrous): 1.5 mg/kg; Copper (Copper (II) sulfate pentahydrate): 10 mg/kg; Manganese (Manganous sulfate monohydrate): 5 mg/kg; Zinc (Zinc sulfate monohydrate): 62.5 mg/kg; Selenium (Sodium selenite): 0.2 mg/kg
Technological additives
Antioxidant: Tocopherol extracts from vegetable oils
Trust and sourceNo recalls recorded in our database · checked 2026-09-18
Brand and contact: Charm of the Wild
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- www.charmpetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 70 out of 100. The overall quality of the ingredient list contributed +7.1 points and the meat content contributed +5.7 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -3.2 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.13 |
| Meat share of dry matter | 59.8% | 0.096 | +5.74 |
| Carb share of dry matter | 0.6% | -0.115 | -0.07 |
| Oil share of dry matter | 14.6% | -0.092 | -1.35 |
| Vegetable share of dry matter | 8.3% | -0.005 | -0.04 |
| Supplement share of dry matter | 14.6% | -0.012 | -0.18 |
| Undeclared quantities | 30.5% | -0.106 | -3.22 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.13 |
| Meat share of dry matter | 59.8% | 0.096 | +5.74 |
| Carb share of dry matter | 0.6% | -0.115 | -0.07 |
| Oil share of dry matter | 14.6% | -0.092 | -1.35 |
| Vegetable share of dry matter | 8.3% | -0.005 | -0.04 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 14.6% | -0.012 | -0.18 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 30.5% | -0.106 | -3.22 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 70.3
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 35 | 38.5 (band 19.770329670329673 to 40%) | 100 |
| Fat | 20 | 22 (band 6.040934065934066 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.5 | 1.6 (band 0.5491758241758242 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4393406593406594 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 399.8 | 439.3 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 10 nutritional additives on the label
- Vitamin A: 14000 IU/kg
- Vitamin D3: 1000 IU/kg
- Vitamin E: 100 mg/kg
- Taurine: 1000 mg/kg
- Iron (Iron (II) sulfate monohydrate): 50 mg/kg
- Iodine (Calcium iodate anhydrous): 1.5 mg/kg
- Copper (Copper (II) sulfate pentahydrate): 10 mg/kg
- Manganese (Manganous sulfate monohydrate): 5 mg/kg
- Zinc (Zinc sulfate monohydrate): 62.5 mg/kg
- Selenium (Sodium selenite): 0.2 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (69.5% of the recipe mass) (voluntary) | 13.9/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 4 checkable claims: 4 consistent, 0 contradicted.
Consistent with the label
- "High in fresh meat, a delicious source of nutritious protein and essential fats" — supported by the declared high protein data.
- "Free from grain and high-glycemic ingredients" — supported by the declared grain-free data.
- "Protein-rich and low carbohydrate" — supported by the declared high protein data.
- "90% of protein from animal sources, perfect for carnivores" — supported by the declared high protein data.
9 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| pineapple is rich in fiber that supports digestion and eases inflammation (on page) | Functional | not checkable | Manufacturer assertion |
| Reishi, turkey tail, and chaga mushrooms, along with blueberries, are powerful antioxidants that protect the body from free radicals and support the immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Collagen peptides, also known for supporting joints, promote skin & coat health (on page) | Functional | not checkable | Manufacturer assertion |
| Wild krill from cool Antarctic waters is a rich source of nourishing omega-3 (on page) | Functional | not checkable | Manufacturer assertion |
| Eggshell membrane can help with joint pain and reduce stiffness, while turmeric root is a powerful anti-inflammatory (on page) | Functional | not checkable | Manufacturer assertion |
| high inclusions of fresh chicken combined with turkey, whole eggs & seafood (on page) | Content | not checkable | Manufacturer assertion |
| High in fresh meat, a delicious source of nutritious protein and essential fats (on page) | High/low level | consistent | Manufacturer assertion |
| Free from grain and high-glycemic ingredients (on page) | Free-from | consistent | Manufacturer assertion |
| Nutrient-dense Powergreens and Protect10™ functional ingredients for a boost of vitality (on page) | Content | not checkable | Manufacturer assertion |
| Protein-rich and low carbohydrate (on page) | High/low level | consistent | Manufacturer assertion |
| Low carbohydrate for peak body condition (on page) | High/low level | not checkable | Manufacturer assertion |
| 90% of protein from animal sources, perfect for carnivores (on page) | High/low level | consistent | Manufacturer assertion |
| CHARM Cage-Free Chicken Dog food is formulated to meet the nutritional levels established by the FEDIAF Dog Food Nutrient Profiles for all life stages (on pack) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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