Wilsons Poultry Fresh Dog Food
Fresh Shelf complete High meat Clear label Full label
Is Wilsons Poultry Fresh Dog Food a good dog food?
We score it 83/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves a score of 83 out of 100 based on several key factors. The overall quality of the ingredient list adds +9.8 to the total, while the meat content contributes +7.7. Furthermore, printing percentages on the label adds +3.2. On the other hand, the carbohydrate content deducts -2.8 from the overall score.
- Recipe83
- Nutritionalmedium95
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete shelf-stable fresh food for dogs of all life stages, with chicken leg, chicken heart and chicken liver as the main ingredients.
Why you might choose it
- Meat makes up an estimated 67% of the dry matter (74% as fed).
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
Why you might not
- High in fat: 28% fat on a dry-matter basis.
Estimated composition
Typical analysis (as fed)
- Protein
- 15%
- Fat
- 13%
- Fibre
- 1%
- Ash
- 3%
- Moisture
- 54%
- Calcium
- 0.50%
- Phosphorus
- 0.30%
Additives & feeding info
Nutritional additives
Zinc chelate of lysine and glutamic acid 40 mg/kg; Iron chelate of lysine and glutamic acid 32 mg/kg; Manganese chelate of lysine and glutamic acid 4 mg/kg; Copper chelate of lysine and glutamic acid 3.2 mg/kg; Calcium iodate anhydrous 0.6 mg/kg; Vitamin A as retinyl acetate 7200 iu/kg; Vitamin D3 as cholecalciferol 600 iu/kg; Vitamin E as all-rac-alpha-tocopherol acetate 140 mg/kg
Technological additives
Natural antioxidant - rosemary and tocopherol extracts 0.001%
Storage
Fresh for the Pantry - meaning you can store it in your cupboard until you're ready to use it - the ultimate convenient, healthy meal for your dog.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 28.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (25)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken leg meat (54%) | Chicken Leg | meat | good | 54 | 54.0 |
| 2 | chicken heart (10%) | Chicken Heart | meat | good | 10 | 10.0 |
| 3 | chicken liver (10%) | Chicken Liver | meat | good | 10 | 10.0 |
| 4 | sweet potato (10%) | Sweet Potatoes | carb | good | 10 | 10.0 |
| 5 | peas (7%) | Peas | veg | good | 7 | 7.0 |
| 6 | quinoa (6%) | Quinoa | carb | good | 6 | 6.0 |
| 7 | egg shell (1%) | Egg | meat | good | 1 | 1.0 |
| 8 | spinach (1%) | Spinach | veg | good | 1 | 1.0 |
| 9 | minerals and vitamins (1%) | Vitamins and minerals | supplement | medium | 1 | 1.0 |
| 10 | seaweed (0.5%) | Seaweed | veg | good | 0.5 | 0.5 |
| 11 | chicory (0.13%) | Chicory | veg | good | 0.13 | 0.1 |
| 12 | DL-methionine (0.02%) | Methionine | supplement | good | 0.02 | 0.02 |
| 13 | mannan-oligosaccharides (0.02%) | Mannanoligosaccharides | supplement | good | 0.02 | 0.02 |
| 14 | inulin (0.02%) | Inulin | fibre | good | 0.02 | 0.02 |
| 15 | glucosamine (0.016%) | Glucosamine | supplement | good | 0.016 | 0.02 |
| 16 | chondroitin sulphate (0.012%) | Chondroitin | supplement | good | 0.012 | 0.01 |
| 17 | yucca schidigera (0.01%) | Yucca Schidigera | supplement | good | 0.01 | 0.01 |
| 18 | natural antioxidant - rosemary and tocopherol extracts (0.001%) | Rosemary | veg | good | 0.001 | 0.00 |
| 19 | thyme (0.004%) | Thyme | veg | good | 0.004 | 0.00 |
| 20 | carnitine (0.002%) | Carnitine | supplement | good | 0.002 | 0.00 |
| 21 | cranberry (0.002%) | Cranberries | veg | good | 0.002 | 0.00 |
| 22 | dandelion root (0.002%) | Dandelion Root | veg | good | 0.002 | 0.00 |
| 23 | marigold yellow (0.002%) | Calendula | veg | good | 0.002 | 0.00 |
| 24 | ginger (0.002%) | Ginger | veg | good | 0.002 | 0.00 |
| 25 | turmeric 0.002% | Turmeric | veg | good | 0.002 | 0.00 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Scored with
- Model v2 (methodology)
- Product page
- www.wilsonspetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 1.0 | 9.915 | +9.77 |
| Meat share of dry matter | 66.7% | 0.116 | +7.74 |
| Carb share of dry matter | 24.7% | -0.113 | -2.78 |
| Vegetable share of dry matter | 5.3% | -0.002 | -0.01 |
| Supplement share of dry matter | 3.2% | -0.009 | -0.03 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 66.7 | -0.073 | -4.89 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Fresh Shelf | yes | 0.072 | +0.07 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 1.0 | 9.915 | +9.77 |
| Meat share of dry matter | 66.7% | 0.116 | +7.74 |
| Carb share of dry matter | 24.7% | -0.113 | -2.78 |
| Oil share of dry matter | 0.0% | -0.088 | +0.00 |
| Vegetable share of dry matter | 5.3% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 3.2% | -0.009 | -0.03 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 0.0% | -0.131 | +0.00 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 66.7 | -0.073 | -4.89 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | yes | 0.072 | +0.07 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.13
- Additives declared on label
- +2 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 82.8
- Final score
- 83/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 83/100 | current |
| v1 | 81/100 | |
| v1.9 | 84/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 15 | 32.6 (band 18 to 40%) | 100 |
| Fat | 13 | 28.3 (band 5.5 to 20%) | 100 |
| Fibre | 1 | 2.2 (band 0.5 to 5%) | 92.3 |
| Calcium | 0.5 | 1.1 (band 0.5 to 2.5%) | 87.6 |
| Phosphorus | 0.3 | 0.7 (band 0.4 to 1.6%) | 82.6 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Packed with highly digestible protein for sensitive tums (on page) | High/low level | Manufacturer assertion |
| Natural Prebiotics (on page) | Content | Manufacturer assertion |
| Supports Digestive Health (on page) | Functional | Manufacturer assertion |
| Packed with Whole and Superfoods (on page) | Content | Manufacturer assertion |
| we don’t use any artificial preservatives (on page) | Free-from | Manufacturer assertion |
| Rich in essential nutrients to support immunity (on page) | Functional | Manufacturer assertion |
| Rich in antioxidants to help protect against cell damage (on page) | Functional | Manufacturer assertion |
| Nutritionally complete for dogs of all ages (on page) | Functional | Manufacturer assertion |
| Natural Gut Friendly Prebiotics (on page) | Content | Manufacturer assertion |
| Rich in Vitamin A and B (on page) | Nutrient | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Wilsons
Alternatives to Poultry Fresh Dog Food
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.