Wild Pet Food Fish 80:20 Cold-Pressed
Dry Cold Pressed complete High meat Clear label Full label
Is Wild Pet Food Fish 80:20 Cold-Pressed a good dog food?
We score it 73/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
We scored this product 73 out of 100. The overall quality of the ingredient list contributed +9.2 points, while the meat content added a further +6.8 points to the score. The processing format reduced the result by -6.7 points, and the oil and fat content lowered it by another -0.8 points.
- Recipe73
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete cold-pressed dry food for adult dogs, with whiting, egg and fruit as the main ingredients.
Why you might choose it
- Scores 73, in the top quarter of dry foods we track.
- Meat makes up an estimated 71% of the dry matter (80% as fed).
- Prints ingredient percentages on the label.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 50%
- Fat
- 14%
- Fibre
- 2.90%
- Ash
- 14%
- Moisture
- 6%
Energy: 383 kcal/100g
Additives & feeding info
No additives recorded yet.
Reviews
44 reviews on this product · 4.9/5
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (23)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 80% Wild Caught Whole Blue Whiting 79% | Whiting | meat | good | 80 | 80.0 |
| 2 | Whole Egg 1% | Egg | meat | good | 1 | 1.0 |
| 3 | Fruit | Fruit | veg | medium | - | 0.0 |
| 4 | Vegetables and Superfood Blend 20% Cold Pressed Sunflower Oil 3% | Sunflower oil | oil | good | 3 | 3.0 |
| 5 | Carrot 3% | Carrots | veg | good | 3 | 3.0 |
| 6 | Sweet Potato 3% | Sweet Potatoes | carb | good | 3 | 3.0 |
| 7 | Kelp Seaweed 2.5% | Seaweed | veg | good | 2.5 | 2.5 |
| 8 | Spinach 2.5% | Spinach | veg | good | 2.5 | 2.5 |
| 9 | Ground Chia Seeds 2% | Chia Seeds | veg | good | 2 | 2.0 |
| 10 | Pumpkin 1% | Pumpkin | veg | good | 1 | 1.0 |
| 11 | Apple 1% | Apples | veg | good | 1 | 1.0 |
| 12 | Blackcurrant 1% | Blackcurrant | veg | good | 1 | 1.0 |
| 13 | Herb | Herbs | veg | medium | - | 0.0 |
| 14 | Oregano 0.1% | Oregano | veg | good | 0.1 | 0.1 |
| 15 | Chicory Root 0.1% | Chicory root | veg | good | 0.1 | 0.1 |
| 16 | Ginger 0.1% | Ginger | veg | good | 0.1 | 0.1 |
| 17 | Turmeric 0.1% | Turmeric | veg | good | 0.1 | 0.1 |
| 18 | Black Pepper 0.1% | Black Pepper | veg | medium | 0.1 | 0.1 |
| 19 | Echinacea Root 0.1% | Echinacea | veg | good | 0.1 | 0.1 |
| 20 | Algae Omega 3 Powder 0.1% | Seaweed | veg | good | 0.1 | 0.1 |
| 21 | Broccoli 0.1% | Broccoli | veg | good | 0.1 | 0.1 |
| 22 | Green Lipped Mussel Powder 0.1% | Green-Lipped Mussel | supplement | good | 0.1 | 0.1 |
| 23 | Natural Prebiotic (Gut Friendly Bacteria Bacillus Velezensis) 0.0023% | Prebiotics | supplement | good | 0.0023 | 0.00 |
Brand
- Website
- https://wildpetfood.co.uk/
- [email protected]
- Phone
- 07401083953
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- wildpetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +9.19 |
| Meat share of dry matter | 70.5% | 0.096 | +6.77 |
| Carb share of dry matter | 2.3% | -0.115 | -0.27 |
| Oil share of dry matter | 9.2% | -0.092 | -0.85 |
| Vegetable share of dry matter | 17.6% | -0.005 | -0.09 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +9.19 |
| Meat share of dry matter | 70.5% | 0.096 | +6.77 |
| Carb share of dry matter | 2.3% | -0.115 | -0.27 |
| Oil share of dry matter | 9.2% | -0.092 | -0.85 |
| Vegetable share of dry matter | 17.6% | -0.005 | -0.09 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.3% | -0.012 | -0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 73.5
- Final score
- 73/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 50 | 53.2 (band 18.335106382978722 to 40%) | 100 |
| Fat | 14 | 14.9 (band 5.602393617021276 to 20%) | 100 |
| Fibre | 2.9 | 3.1 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 383 | 407.4 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Grain, Pea and Legume Free" — supported by the declared grain-free data.
3 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Naturally rich in omega3 fatty acids to support skin, coats, joints and cognitive health (on page) | Functional | not checkable | Manufacturer assertion |
| Novel fish protein Highly digestible, hypoallergenic protein source that can help support dogs with sensitive digestion and food sensitivities (on page) | Functional | not checkable | Manufacturer assertion |
| Cold pressed for gentle digestion Gently pressed at lower temperatures to help preserve nutrients and create a food naturally easier to digest than extruded kibble (on page) | Functional | not checkable | Manufacturer assertion |
| Grain, Pea and Legume Free (on pack) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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