Ultimate Pet Foods Freshly Prepared Chicken with Herbs
Dry Extruded complete High meat
Is Ultimate Pet Foods Freshly Prepared Chicken with Herbs a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves a total score of 63 out of 100 based on several key factors. The meat content contributed +4.1 points, and the overall quality of the ingredient list added +6.7 points. However, the processing format reduced the score by -6.7 points. Additionally, ingredients without printed percentages resulted in a deduction of -7.8 points.
74% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe63
- Nutritionalhigh100
- Transparency60
- Safety100
- Evidencelimited50
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with chicken, dried chicken protein and chicken broth as the main ingredients.
Why you might choose it
- Meat makes up an estimated 48% of the dry matter (41% as fed).
- Single named animal protein: chicken.
- High in protein: 32% protein on a dry-matter basis.
Why you might not
- 74% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 29%
- Fat
- 15%
- Fibre
- 3.50%
- Ash
- 8.50%
- Moisture
- 8%
- Carbohydrates
- 36%
- Omega-3 fatty acids
- 1.20%
- Omega-6 fatty acids
- 2.60%
- Calcium
- 1.60%
- Phosphorus
- 1.10%
Energy: 371 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A: 15,000 IU; Vitamin D3: 2,000 IU; Vitamin E: 95 IU; Zinc (Zinc Sulphate Monohydrate): 50mg; Iron (Ferrous Sulphate Monohydrate): 50mg; Manganese (Manganous Sulphate Monohydrate): 35mg; Copper (Copper Sulphate Pentahydrate): 15mg; Iodine (Calcium Iodate Anhydrous): 1mg
Feeding guide
Dog Weight 1–3kg: 25–55g; 3–5kg: 55–85g; 5–7kg: 85–110g; 7–10kg: 110–140g; 10–13kg: 140–170g; 13–15kg: 170–190g
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: it is listed as an ingredient
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (12)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Freshly Prepared Chicken (27%) | Chicken | meat | medium | 27 | 27.0 |
| 2 | Dried Chicken (26%) | Dried chicken protein | meat | good | 26 | 26.0 |
| 3 | Chicken Stock (2%) | Chicken Broth | meat | medium | 2 | 2.0 |
| 4 | Sweet Potato (26%) | Sweet Potatoes | carb | good | 26 | 26.0 |
| 5 | Peas (7%) | Peas | veg | good | 7 | 7.0 |
| 6 | 0.06% Beet Pulp | Beet Pulp | fibre | medium | 0.06 | 0.06 |
| 7 | 0.06% Potato | Potatoes | carb | medium | 0.06 | 0.06 |
| 8 | 0.06% Linseed | Linseed | veg | good | 0.06 | 0.06 |
| 9 | 0.06% Omega-3 Supplement | Omega-3 Supplement | supplement | good | 0.06 | 0.06 |
| 10 | 0.06% Herbs | Herbs | veg | medium | 0.06 | 0.06 |
| 11 | Minerals | Vitamins and minerals | supplement | medium | - | 6.7 |
| 12 | Prebiotics – FOS | Prebiotics | supplement | good | - | 5.0 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-07
- Scored with
- Model v3 (methodology)
- Product page
- ultimatepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.66 |
| Meat share of dry matter | 42.4% | 0.096 | +4.07 |
| Carb share of dry matter | 4.2% | -0.115 | -0.49 |
| Vegetable share of dry matter | 12.8% | -0.005 | -0.07 |
| Additive share of dry matter | 4.8% | 0.163 | +0.78 |
| Supplement share of dry matter | 19.5% | -0.012 | -0.24 |
| Unrecognised share of dry matter | 3.4% | -0.027 | -0.09 |
| Undeclared quantities | 74.0% | -0.106 | -7.81 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -3.59 | 0.222 | -0.80 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.66 |
| Meat share of dry matter | 42.4% | 0.096 | +4.07 |
| Carb share of dry matter | 4.2% | -0.115 | -0.49 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 12.8% | -0.005 | -0.07 |
| Additive share of dry matter | 4.8% | 0.163 | +0.78 |
| Supplement share of dry matter | 19.5% | -0.012 | -0.24 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 3.4% | -0.027 | -0.09 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 74.0% | -0.106 | -7.81 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -3.59 | 0.222 | -0.80 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 63.3
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29 | 31.5 (band 18.14673913043478 to 40%) | 100 |
| Fat | 15 | 16.3 (band 5.544836956521739 to 20%) | 100 |
| Fibre | 3.5 | 3.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.6 | 1.7 (band 0.5040760869565217 to 2.5%) | 100 |
| Phosphorus | 1.1 | 1.2 (band 0.4032608695652174 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 97.3 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 371 | 403.3 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Vitamin A: 15,000 IU
- Vitamin D3: 2,000 IU
- Vitamin E: 95 IU
- Zinc (Zinc Sulphate Monohydrate): 50mg
- Iron (Ferrous Sulphate Monohydrate): 50mg
- Manganese (Manganous Sulphate Monohydrate): 35mg
- Copper (Copper Sulphate Pentahydrate): 15mg
- Iodine (Calcium Iodate Anhydrous): 1mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (26% of the recipe mass) (voluntary) | 5.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "Grain-Free Sweet Potato" — the declared label says otherwise on grain-free.
Consistent with the label
- "High-Protein Chicken Recipe" — supported by the declared high protein data.
3 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Shiny Coat & Healthy Skin (on page) | Functional | not checkable | Manufacturer assertion |
| Digestive Support (on page) | Functional | not checkable | Manufacturer assertion |
| High-Protein Chicken Recipe (on page) | High/low level | consistent | Manufacturer assertion |
| Clean Nutrition – Naturally preserved with rosemary extract, with no added artificial colours or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| Grain-Free Sweet Potato (on page) | Free-from | contradicted | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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