PetLab Co. ProBright Advanced Dog Dental Powder
Supplement · complementary
Our verdict
Is PetLab Co. ProBright Advanced Dog Dental Powder a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feeding
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Storage
Keep in a cool, dry place, away from direct sunlight. Ensure tub is resealed after each use.
Feeding guide
Give at mealtime. Do not add to water. Extra Small (Under 4 lbs): 1 small scoop / Extra Small; Extra Small (4-11.9 lbs): 1 big scoop / Extra Small; Small (12-24.9 lbs): 1 scoop / Small; Medium (25-75 lbs): 1 scoop / Medium; Large (Over 75 lbs): 1 scoop / Large.
No additives recorded yet.
Ingredients (10)100% of the recipe is estimated
Estimated composition
- supplement 43.1%
- unknown 24.6%
- veg 19.2%
- additive 9.5%
- meat 3.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Pediococcus pentosaceus | Pediococcus Pentosaceus | supplement · good | - | 12.9 |
| 2 | Lactiplantibacillus plantarum | Lactiplantibacillus Plantarum | supplement · good | - | 12.3 |
| 3 | Brown Algae (Ascophyllum nodosum) | Seaweed | veg · good | - | 11.6 |
| 4 | Sodium Hexametaphosphate | Sodium hexametaphosphate | additive · medium | - | 11.0 |
| 5 | Rosemary Leaf Extract | Rosemary | veg · good | - | 10.3 |
| 6 | Green Tea | Green Tea | veg · good | - | 9.7 |
| 7 | Calcium Bentonite | Bentonite And Bentonite Montmorillonite | additive · medium | - | 9.0 |
| 8 | Dried Brewer's Yeast | Brewer's Yeast | supplement · good | - | 8.4 |
| 9 | Hydrolyzed Chicken Liver Flavor | Liver | meat · good | - | 7.7 |
| 10 | Spinach Powder | Spinach | veg · good | - | 7.1 |
- 1. Pediococcus pentosaceus12.9% estimated
- 2. Lactiplantibacillus plantarum12.3% estimated
- 3. Brown Algae (Ascophyllum nodosum)11.6% estimated
- 4. Sodium Hexametaphosphate11.0% estimated
- 5. Rosemary Leaf Extract10.3% estimated
- 6. Green Tea9.7% estimated
- 7. Calcium Bentonite9.0% estimated
- 8. Dried Brewer's Yeast8.4% estimated
- 9. Hydrolyzed Chicken Liver Flavor7.7% estimated
- 10. Spinach Powder7.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-29
Brand and contact: PetLab Co.
- Website
- https://thepetlabco.com/
- Contact page
- thepetlabco.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-29
- Product page
- thepetlabco.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.9/5 · 14,717 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +5.99 |
| Vegetable share of dry matter | 13.3% | -0.005 | -0.07 |
| Additive share of dry matter | 11.6% | 0.163 | +1.89 |
| Supplement share of dry matter | 53.9% | -0.012 | -0.66 |
| Unrecognised share of dry matter | 16.7% | -0.027 | -0.44 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -11.41 | 0.222 | -2.53 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +5.99 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 13.3% | -0.005 | -0.07 |
| Additive share of dry matter | 11.6% | 0.163 | +1.89 |
| Supplement share of dry matter | 53.9% | -0.012 | -0.66 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 16.7% | -0.027 | -0.44 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -11.41 | 0.222 | -2.53 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 47.8
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Clinically tested to help freshen breath and to reduce plaque buildup (on page) | Functional | not checkable | Manufacturer assertion |
| Formulated with a Board-Certified Veterinary Dentist and a dog nutritional expert (on page) | Functional | not checkable | Manufacturer assertion |
| Suitable for dogs with chicken sensitivities - Hydrolyzed chicken-liver is specially processed to ensure the protein is easy to digest and low-allergen (on page) | Functional | not checkable | Manufacturer assertion |
| Clinically tested to noticeably help freshen breath in just 28 days (on page) | Functional | not checkable | Manufacturer assertion |
| Helps reduce tartar buildup and promote cleaner, healthier teeth and gums in 90 days (on page) | Functional | not checkable | Manufacturer assertion |
| Targets tartar build-up and oral biofilm formation (on page) | Functional | not checkable | Manufacturer assertion |
| Supports normal oral bacteria levels (on page) | Functional | not checkable | Manufacturer assertion |
| Helps freshen breath and support healthy gums (on page) | Functional | not checkable | Manufacturer assertion |
| Provides antioxidant support for oral health (on page) | Functional | not checkable | Manufacturer assertion |
| Supports healthy gums and periodontal health (on page) | Functional | not checkable | Manufacturer assertion |
| Grain free recipe (on page) | Content | not checkable | Manufacturer assertion |
| Third-Party Tested (on page) | Content | not checkable | Manufacturer assertion |
| No parabens (on page) | Free-from | not checkable | Manufacturer assertion |
| No synthetic fragrances (on page) | Free-from | not checkable | Manufacturer assertion |
| America's #1 clinically studied dog dental probiotic powder (on page) | High/low level | not checkable | Manufacturer assertion |
| No artificial colorants (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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