ASA ruling upheldThe Pack: A paid-for Facebook post and a post on a dog food retailer’s Facebook page misleadingly implied that a plant-based diet was healthier for dogs than a meat-based diet and made misleading and unsubstantiated environmental claims. ASA ruling, November 2022
The Pack Gut Bites
Treat · complementaryClear label
About this treat
Complementary semi-moist dry treats for dogs of all life stages, with faba beans, glycerine and gram flour as the main ingredients.
What the label tells us
- The parsed label contains 15 ingredient entries.
- No artificial colours found in the captured ingredients or additives.
- No artificial preservatives found in the captured ingredients or additives.
- Prints quantities for 10 of 15 ingredient entries.
These facts come from the manufacturer's published ingredient list.
Feeding this treat
Manufacturer's feeding guide
Perfect for daily feeding or as a tasty training reward.
As a general guide, treats and extras should contribute no more than about 10% of your dog's daily calories, with the rest coming from a complete food. Adjust the main diet accordingly, and ask your vet about your dog's individual needs. Source: UK Pet Food feeding guidance.
Who is this treat for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find treats for your dog.
Ingredients (15)71% of the recipe is estimated
Estimated composition
- veg 31.8%
- carb 26.7%
- other 16.0%
- oil 10.7%
- unknown 10.0%
- additive 2.5%
- supplement 1.3%
- fibre 1.0%
| # | As declared | Matched | Category | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Milled Broad Beans | Faba Beans | carb | - | 17.8 |
| 2 | Vegetable Glycerine | Glycerine | other | - | 16.0 |
| 3 | Chickpea Flour | Gram flour | carb | - | 14.3 |
| 4 | Microharvest MPX Care 10% | unmatched | - | 10 | 10.0 |
| 5 | Ground Sweet Potato | Sweet Potatoes | carb | - | 12.5 |
| 6 | Vegetable Oil | Vegetable oil | oil | - | 10.7 |
| 7 | Dried Strawberry 4% | Strawberries | veg | 4 | 4.0 |
| 8 | Dried Apple 4% | Apples | veg | 4 | 4.0 |
| 9 | Dried Carrot 4% | Carrots | veg | 4 | 4.0 |
| 10 | Yeast Extract 2.5% | Hydrolysed Yeast | additive | 2.5 | 2.5 |
| 11 | Dried Raspberry 1% | Raspberries | veg | 1 | 1.0 |
| 12 | Dried Banana 1% | Banana | veg | 1 | 1.0 |
| 13 | Chicory Root Extract 1% | Chicory Root Extract | fibre | 1 | 1.0 |
| 14 | MOS 1% | Mannanoligosaccharides | supplement | 1 | 1.0 |
| 15 | Yucca Extract 0.25% | Yucca Schidigera | supplement | 0.25 | 0.3 |
- 1. Milled Broad Beans17.8% estimated
- 2. Vegetable Glycerine16.0% estimated
- 3. Chickpea Flour14.3% estimated
- 4. Microharvest MPX Care 10%10% declared10.0% estimated
- 5. Ground Sweet Potato12.5% estimated
- 6. Vegetable Oil10.7% estimated
- 7. Dried Strawberry 4%4% declared4.0% estimated
- 8. Dried Apple 4%4% declared4.0% estimated
- 9. Dried Carrot 4%4% declared4.0% estimated
- 10. Yeast Extract 2.5%2.5% declared2.5% estimated
- 11. Dried Raspberry 1%1% declared1.0% estimated
- 12. Dried Banana 1%1% declared1.0% estimated
- 13. Chicory Root Extract 1%1% declared1.0% estimated
- 14. MOS 1%1% declared1.0% estimated
- 15. Yucca Extract 0.25%0.25% declared0.3% estimated
71% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Questions about treats
Why is this treat not scored?
Our 1 to 100 rating applies to complete everyday meals. Treats are presented through their ingredients, label facts and feeding information rather than a number that could be mistaken for a meal rating.
What should I look for on a treat label?
Look for the ingredient list, named animal sources where species matters to you, any printed quantities, additive declarations, energy and the feeding guide. Single-ingredient products can be simpler, but are not automatically better for every dog or purpose.
Trust and sourceNo recalls recorded in our database · checked 2026-10-24
Brand and contact: The Pack
- Website
- https://thepackpet.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-24
- Product page
- thepackpet.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
3 reviews on this product · 5.0/5
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