Southend Dog Wild Boar Raw Dog Food (Complete Adult)

Raw complete High meat

Good
our rating

Is Southend Dog Wild Boar Raw Dog Food (Complete Adult) a good dog food?

We score it 94/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

The recipe scores 94 out of 100. The overall quality of the ingredient list contributed +9 points, and the meat content contributed +7.1. Being labelled nutritionally complete added a further +2.3 points. On the downside, ingredients without printed percentages deducted -2.1 points from the total.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete raw food for adult dogs, with wild boar, tripe and liver as the main ingredients.

Why you might choose it

  • Meat makes up an estimated 79% of the dry matter (86% as fed).
  • Doesn't list grain ingredients.
  • High in protein: 67% protein on a dry-matter basis.

Why you might not

  • High in fat: 27% fat on a dry-matter basis.
  • Needs freezer space and defrosting before serving.

View the source page

Estimated composition

meat85.6%
veg11.0%
oil1.9%
carb1.6%

Typical analysis (as fed)

Protein
20%
Fat
8%
Fibre
1%
Ash
1%
Moisture
70%

Dry matter basis

Protein
41.20%
Fat
23.50%
Fibre
2.90%
Ash
41.20%
Carbohydrates
0%

Additives & feeding info

No additives recorded yet.

Storage

Store at -18°C. Defrost overnight in the fridge. Use within 24–48 hours (up to 4 days refrigerated). Do not refreeze once thawed.

Feeding guide

Feed 2–3% of dog's body weight per day; e.g. 10kg dog → 200g–300g daily, 20kg dog → 400g–600g daily

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, turkey, lamb, venison, duck as ingredients

Consider something else if:

  • Your dog avoids beef: it is listed as an ingredient
  • Your dog avoids fish: the label lists salmon oil
  • Your dog avoids pork: the label lists wild boar
  • You want a single-protein recipe: this one lists more than one animal protein
  • You are limiting fat: 26.7% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (10)

#As declaredMatchedCategoryTierDeclared %Est. %
1Wild Boar with bone (80%)Wild Boarmeatgood8080.0
2Wild Boar Offal 5% TripeTripemeatmedium-2.9
3Beef Kidney & LiverLivermeatgood-2.7
4CarrotCarrotsveggood-2.5
5Butternut SquashButternut Squashveggood-2.4
6Green VegetablesGreen Vegetablesvegmedium-2.2
7BlueberryBlueberriesveggood-2.1
8Salmon OilSalmon Oiloilgood-1.9
9KelpKelpveggood-1.7
10WheatgrassWheatgrasscarbgood-1.6

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-15
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality1.09.191+9.04
Meat share of dry matter74.2%0.096+7.12
Carb share of dry matter4.6%-0.115-0.53
Oil share of dry matter6.2%-0.092-0.57
Vegetable share of dry matter9.8%-0.005-0.05
Undeclared quantities20.0%-0.106-2.11
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Fresh × high meat1.011.084+11.08
Processing multiplier1.1233.786+37.84
Processing: Rawyes-0.054-0.05
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality1.09.191+9.04
Meat share of dry matter74.2%0.096+7.12
Carb share of dry matter4.6%-0.115-0.53
Oil share of dry matter6.2%-0.092-0.57
Vegetable share of dry matter9.8%-0.005-0.05
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter0.0%-0.012+0.00
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities20.0%-0.106-2.11
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat1.011.084+11.08
Additive penalty0.000.222+0.00
Processing multiplier1.1233.786+37.84
Processing: Rawyes-0.054-0.05
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
-1.74
Subtotal
93.9
Final score
94/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v394/100current
v295/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein2066.7 (band 18 to 40%)100
Fat826.7 (band 5.5 to 20%)100
Fibre13.3 (band 0.5 to 5%)100

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.

No nutritional additives section declared on the label.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (80% of the recipe mass) (voluntary)16/20
✓ Analytical constituents declared (mandatory)15/15
✗ Additives declared (mandatory) - not on file0/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.

Consistent with the label

  • "A high-protein, balanced nutritional profile" — supported by the declared high protein data.
  • "Complete and balanced for adult dogs" — supported by the declared complete and balanced data.

10 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
Great alternative protein option (on page)Functionalnot checkableManufacturer assertion
Supports lean muscle growth (on page)Functionalnot checkableManufacturer assertion
Helps maintain healthy skin and coat (on page)Functionalnot checkableManufacturer assertion
No preservatives (on page)Free-fromnot checkableManufacturer assertion
No artificial additives (on page)Free-fromnot checkableManufacturer assertion
Naturally rich in iron, zinc, and B vitamins (on page)Nutrientnot checkableManufacturer assertion
Frozen for freshness (on page)Contentnot checkableManufacturer assertion
A high-protein, balanced nutritional profile (on page)NutrientconsistentManufacturer assertion
Natural ingredients with added superfoods (on page)Contentnot checkableManufacturer assertion
Complete and balanced for adult dogs (on page)ContentconsistentManufacturer assertion
No fillers (on page)Free-fromnot checkableManufacturer assertion
Wild boar with bone (80%) (on page)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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