Pooch & Mutt Chicken Complete Dry Dog Food
Dry Extruded complete High meat Clear label Full label
Is Pooch & Mutt Chicken Complete Dry Dog Food a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This product scored 69 out of 100. The processing format contributed -6.7 points, holding the score back. On the positive side, the overall quality of the ingredient list added +6.3 points, the meat content contributed +3.8 points, and being labelled nutritionally complete added +2.3 points.
- Recipe69
- Nutritionalhigh98
- Transparency94
- Safety100
- Evidencelimited50
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for dogs of all life stages, with chicken, sweet potatoes and chickpeas as the main ingredients.
Why you might choose it
- Scores 69, in the top quarter of dry foods we track.
- Meat makes up an estimated 40% of the dry matter (54% as fed).
- Prints ingredient percentages on the label.
Why you might not
- High in fat: 20% fat on a dry-matter basis.
Estimated composition
Typical analysis (as fed)
- Protein
- 25%
- Fat
- 18%
- Fibre
- 4.20%
- Ash
- 6.30%
- Moisture
- 10%
- Omega-3 fatty acids
- 0.30%
- Omega-6 fatty acids
- 2%
- Calcium
- 1.20%
- Phosphorus
- 0.80%
- Sodium
- 0.20%
Energy: 378.5 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A (3a672a) 19,000 IU/kg; Vitamin D3 (3a671) 1,400 IU/kg; Vitamin E (3a700) 450 mg/kg; Vitamin C (3a312) 200 mg/kg; Biotin (3a880) 0.5 mg/kg; Vitamin B1 (3a821) 3.0 mg/kg; Vitamin B2 (3a825i) 7.0 mg/kg; Niacinamide (3a315) 16 mg/kg; Calcium-D-Pantothenate (3a841) 15 mg/kg; Vitamin B6 (3a831) 1.0 mg/kg; Folic Acid (3a316) 0.5 mg/kg; Vitamin B12 (3a835) 0.04 mg/kg; Zinc (3b606) 72 mg/kg; Iron (3b106) 62 mg/kg; Manganese (3b504) 32 mg/kg; Potassium Iodide (3b201) 1.0 mg/kg; Copper (3b406) 12 mg/kg; Taurine (3a370) 1,500 mg/kg; Choline Chloride (3a890) 1,800 mg/kg; L-Carnitine (3a910) 210 mg/kg
Technological additives
Tocopherol Extracts from Vegetable Oil (1b306(i)); Ascorbyl Palmitate (1b304)
Storage
Keep in a dry and cool place away from direct sunlight. Reseal after opening.
Feeding guide
Feed dry or slightly moistened. Toy dogs (0-5 kg): 30 - 100 g/day, Small dogs (5-10 kg): 100 - 160 g/day, Medium dogs (10-25 kg): 160 - 325 g/day, Large dogs (25-50 kg): 325 - 545 g/day, Giant dogs (50 kg+): 545+ g/day.
Reviews
48 reviews on this product · 4.5/5
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists hydrolysed poultry liver
- Your dog avoids fish: the label lists green-lipped mussel
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 20.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (34)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh Chicken (50 %) | Chicken | meat | medium | 50 | 50.0 |
| 2 | Sweet Potatoes (12 %) | Sweet Potatoes | carb | good | 12 | 12.0 |
| 3 | Chickpeas (5 %) | Chickpeas | veg | good | 5 | 5.0 |
| 4 | Potato Flakes | Potatoes | carb | medium | - | 1.5 |
| 5 | Dried Apple Pulp (3 %) | Apple Fibre | fibre | medium | 3 | 3.0 |
| 6 | Red Lentils (3 %) | Lentils | veg | medium | 3 | 3.0 |
| 7 | Hydrolysed Yeast (3 %) | Hydrolysed Yeast | additive | medium | 3 | 3.0 |
| 8 | Pumpkin (3 %) | Pumpkin | veg | good | 3 | 3.0 |
| 9 | Poultry Fat (5%) | Poultry Fat | oil | medium | 5 | 5.0 |
| 10 | Lignocellulose (2 %) | Lignocellulose | fibre | medium | 2 | 2.0 |
| 11 | Salmon Oil (2 %) | Salmon Oil | oil | good | 2 | 2.0 |
| 12 | Hydrolysed Poultry Liver (2 %) | Hydrolysed Poultry Liver | meat | medium | 2 | 2.0 |
| 13 | Crushed Egg Shells (1.5 %) | Egg | meat | good | 1.5 | 1.5 |
| 14 | Dried Spinach (1 %) | Spinach | veg | good | 1 | 1.0 |
| 15 | Dried Carrots (1 %) | Carrots | veg | good | 1 | 1.0 |
| 16 | Potassium Chloride (0.4 %) | Potassium Chloride | supplement | medium | 0.4 | 0.4 |
| 17 | Dried Rosehip (0.2 %) | Rose Hip | veg | good | 0.2 | 0.2 |
| 18 | Dried Parsnip (0.2 %) | Parsnips | veg | good | 0.2 | 0.2 |
| 19 | Dried Blueberries (0.1 %) | Blueberries | veg | good | 0.1 | 0.1 |
| 20 | Dried Cranberries (0.1 %) | Cranberries | veg | good | 0.1 | 0.1 |
| 21 | Dried Rosemary (0.1 %) | Rosemary Leaves | herb | good | 0.1 | 0.1 |
| 22 | Dried Thyme (0.1 %) | Dried Thymus Vulgaris | veg | medium | 0.1 | 0.1 |
| 23 | Dried Kelp (0.1 %) | Kelp | veg | good | 0.1 | 0.1 |
| 24 | Dried Dill (0.1 %) | Dill | veg | good | 0.1 | 0.1 |
| 25 | Glucosamine (0.026 %) | Glucosamine | supplement | good | 0.026 | 0.03 |
| 26 | Green-Lipped Mussels (0.025 %) | Green-Lipped Mussel | supplement | good | 0.025 | 0.03 |
| 27 | Chondroitin Sulphate (0.016 %) | Chondroitin | supplement | good | 0.016 | 0.02 |
| 28 | Brewer's Yeast | Brewer's Yeast | supplement | good | - | 1.3 |
| 29 | 0.015 % source of Mannan-oligosaccharides | Mannanoligosaccharides | supplement | good | 0.015 | 0.01 |
| 30 | Chicory Root | Chicory root | veg | good | - | 1.2 |
| 31 | 0.01 % source of Fructo-oligosaccharides | Fructo-oligosaccharides | supplement | good | 0.01 | 0.01 |
| 32 | Dried Turmeric (0.01 %) | Turmeric | veg | good | 0.01 | 0.01 |
| 33 | Mojave Yucca (0.01 %) | Yucca Schidigera | supplement | good | 0.01 | 0.01 |
| 34 | Lactobacillus helveticus HA–122 inactivated | Lactobacillus Helveticus HA 122 Inactivated | supplement | good | - | 1.0 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.poochandmutt.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.28 |
| Meat share of dry matter | 39.7% | 0.096 | +3.81 |
| Carb share of dry matter | 8.3% | -0.115 | -0.95 |
| Oil share of dry matter | 16.9% | -0.092 | -1.56 |
| Vegetable share of dry matter | 11.1% | -0.005 | -0.06 |
| Supplement share of dry matter | 13.0% | -0.012 | -0.16 |
| Undeclared quantities | 5.0% | -0.106 | -0.53 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.28 |
| Meat share of dry matter | 39.7% | 0.096 | +3.81 |
| Carb share of dry matter | 8.3% | -0.115 | -0.95 |
| Oil share of dry matter | 16.9% | -0.092 | -1.56 |
| Vegetable share of dry matter | 11.1% | -0.005 | -0.06 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 13.0% | -0.012 | -0.16 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 5.0% | -0.106 | -0.53 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 69.2
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.8 (band 18.925 to 40%) | 95.2 |
| Fat | 18 | 20 (band 5.782638888888889 to 20%) | 100 |
| Fibre | 4.2 | 4.7 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5256944444444445 to 2.5%) | 94.5 |
| Phosphorus | 0.8 | 0.9 (band 0.42055555555555557 to 1.6%) | 93.8 |
| Sodium | 0.2 | 0.2 (band 0.10513888888888889+%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 378.5 | 420.6 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 9 declared nutrients (combined weight 105); undeclared nutrients do not affect the score.
Declared fortification: 20 nutritional additives on the label
- Vitamin A (3a672a) 19,000 IU/kg
- Vitamin D3 (3a671) 1,400 IU/kg
- Vitamin E (3a700) 450 mg/kg
- Vitamin C (3a312) 200 mg/kg
- Biotin (3a880) 0.5 mg/kg
- Vitamin B1 (3a821) 3.0 mg/kg
- Vitamin B2 (3a825i) 7.0 mg/kg
- Niacinamide (3a315) 16 mg/kg
- Calcium-D-Pantothenate (3a841) 15 mg/kg
- Vitamin B6 (3a831) 1.0 mg/kg
- Folic Acid (3a316) 0.5 mg/kg
- Vitamin B12 (3a835) 0.04 mg/kg
- Zinc (3b606) 72 mg/kg
- Iron (3b106) 62 mg/kg
- Manganese (3b504) 32 mg/kg
- Potassium Iodide (3b201) 1.0 mg/kg
- Copper (3b406) 12 mg/kg
- Taurine (3a370) 1,500 mg/kg
- Choline Chloride (3a890) 1,800 mg/kg
- L-Carnitine (3a910) 210 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (95% of the recipe mass) (voluntary) | 19/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "high protein" — the declared label says otherwise on high protein.
Consistent with the label
- "grain-free" — supported by the declared grain-free data.
3 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 50% Fresh Chicken (on page) | Content | not checkable | Manufacturer assertion |
| Prebiotics to promote gut health (on page) | Functional | not checkable | Manufacturer assertion |
| Glucosamine & Chondroitin for joints (on page) | Functional | not checkable | Manufacturer assertion |
| high protein (on page) | High/low level | contradicted | Manufacturer assertion |
| grain-free (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Pooch & Mutt
See all products from Pooch & Mutt
Alternatives to Chicken Complete Dry Dog Food
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.