ASA ruling upheldNutripaw: A paid-for Facebook ad for a dog dental care product misleadingly and irresponsibly implied that dogs undergoing veterinary treatment had a high chance of dying, made medicinal claims for an unauthorised product, and made misleading efficacy claims. ASA ruling, August 2026
Nutripaw Calming Chew
Supplement complementary
Is Nutripaw Calming Chew a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency35
- Safety100
- Evidencelimited50
Complementary baked dry supplement for dogs of all life stages, with l, chamomile and passionflower as the main ingredients.
What the label declares
Active ingredients and quantities as printed by the manufacturer. We record them as stated; we do not assess whether they are effective. Supplements are not scored.
| Active | Declared amount | Basis |
|---|---|---|
| Chamomile | 50 mg | per 2 chews |
| L-tryptophan | 150 mg | per 2 chews |
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Nutritional additives
Vitamin B1 25 MG
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (17)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | L-Tryptophan (150MG) | L-Tryptophan | supplement | good | - | 7.7 |
| 2 | Chamomile Powder (50MG) | Chamomile | veg | good | - | 7.5 |
| 3 | L-Arginine (60MG) | L-Arginine | supplement | good | - | 7.2 |
| 4 | Passion Flower (30MG) | Passionflower | veg | medium | - | 7.0 |
| 5 | Ginger Root (15MG) | Ginger | veg | good | - | 6.8 |
| 6 | Lemon Balm Powder (80MG) | Lemon Balm | veg | good | - | 6.6 |
| 7 | Vitamin B1 (25MG) | Vitamin B complex | supplement | good | - | 6.3 |
| 8 | Brewer's Yeast | Brewer's Yeast | supplement | good | - | 6.1 |
| 9 | Tapioca | Tapioca | carb | medium | - | 5.9 |
| 10 | Potato | Potatoes | carb | medium | - | 5.7 |
| 11 | Glycerine | Glycerine | other | medium | - | 5.4 |
| 12 | Garbanzo Flour | Gram flour | carb | good | - | 5.2 |
| 13 | Cravings (hydrolyzed porcine protein) | unmatched | - | - | - | 5.0 |
| 14 | Salmon Oil (Fish) | Salmon Oil | oil | good | - | 4.8 |
| 15 | Flax Seed | Linseed | veg | good | - | 4.5 |
| 16 | Sunflower Lecithin | Lecithin | supplement | good | - | 4.3 |
| 17 | Minerals | Vitamins and minerals | supplement | medium | - | 4.1 |
Brand
- Website
- https://nutri-paw.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Product page
- nutri-paw.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.76 |
| Carb share of dry matter | 10.2% | -0.115 | -1.17 |
| Oil share of dry matter | 6.3% | -0.092 | -0.58 |
| Vegetable share of dry matter | 32.1% | -0.005 | -0.17 |
| Supplement share of dry matter | 44.3% | -0.012 | -0.54 |
| Other share of dry matter | 3.7% | -0.375 | -1.37 |
| Unrecognised share of dry matter | 3.4% | -0.027 | -0.09 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.76 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 10.2% | -0.115 | -1.17 |
| Oil share of dry matter | 6.3% | -0.092 | -0.58 |
| Vegetable share of dry matter | 32.1% | -0.005 | -0.17 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 44.3% | -0.012 | -0.54 |
| Other share of dry matter | 3.7% | -0.375 | -1.37 |
| Unrecognised share of dry matter | 3.4% | -0.027 | -0.09 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 48.4
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "FREE of Wheat, Corn, Sugar, Grains & Preservatives" — supported by the declared grain-free data.
- "GMO & Grain-Free" — supported by the declared grain-free data.
21 further claims on file that we cannot check against the label.
Capped by an upheld ASA ruling from the last 3 years: view ruling
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| reduce your Cat's Anxiety, Stress & Fear (on page) | Functional | not checkable | Manufacturer assertion |
| Help your cat live a calm, relaxed and peaceful life in 30 days or less (on page) | Functional | not checkable | Manufacturer assertion |
| scientifically formulated to help your cat become more relaxed and calm (on page) | Functional | not checkable | Manufacturer assertion |
| reducing their nervousness, anxiety, and fear (on page) | Functional | not checkable | Manufacturer assertion |
| Chamomile & Lemon Balm promote relaxation and calmness (on page) | Functional | not checkable | Manufacturer assertion |
| Reducing fear, stress & nerves in most situations (on page) | Functional | not checkable | Manufacturer assertion |
| Ginger Root helps with stress related to travel (on page) | Functional | not checkable | Manufacturer assertion |
| L-Arginine supports relaxation around new people, animals or situations (on page) | Functional | not checkable | Manufacturer assertion |
| Passion Flower & Lemon Balm support anxiety & fear from being left alone (on page) | Functional | not checkable | Manufacturer assertion |
| Chamomile & L-Tryptophan help calm your cat & soothe their fear of loud noises inside and outside (on page) | Functional | not checkable | Manufacturer assertion |
| Calm your cat within 30 days (on page) | Functional | not checkable | Manufacturer assertion |
| We have helped 250,000+ pets and pet parents across the UK become happier & less stressed (on page) | Functional | not checkable | Manufacturer assertion |
| FREE of Wheat, Corn, Sugar, Grains & Preservatives (on page) | Free-from | consistent | Manufacturer assertion |
| GMO & Grain-Free (on page) | Free-from | consistent | Manufacturer assertion |
| 100% All Natural Ingredients (on page) | Content | not checkable | Manufacturer assertion |
| Supported by Vets, Loved by Pet Parents (on page) | Content | not checkable | Manufacturer assertion |
| 100% Satisfaction Guaranteed (on page) | Content | not checkable | Manufacturer assertion |
| vet-approved treats (on page) | Content | not checkable | Manufacturer assertion |
| More potent ingredient concentration (supply lasts longer) (on page) | High/low level | not checkable | Manufacturer assertion |
| Non-Drowsy (on page) | Content | not checkable | Manufacturer assertion |
| 60 Calming Treats per Tub (on page) | Content | not checkable | Manufacturer assertion |
| GMP-Certified Facility (on page) | Content | not checkable | Manufacturer assertion |
| 6 active ingredients (2-3x more than other brands) (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Nutripaw
See all products from Nutripaw
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.