Naturaw Real Simple: Free Range Turkey
Raw complete High meat Clear label Full label
Is Naturaw Real Simple: Free Range Turkey a good dog food?
We score it 96/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This product scores 96 out of 100. The meat content contributed +9 points, while the overall quality of the ingredient list added +6. Being labelled nutritionally complete also helped, adding a further +2.3 points. However, the oil and fat content weighed the score down by -0.1 points.
- Recipe96
- Nutritionalmedium96
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete raw food for dogs of all life stages, with turkey, beef tripe and whole oily fish as the main ingredients.
Why you might choose it
- Scores 96, in the top quarter of raw foods we track.
- Meat makes up an estimated 94% of the dry matter (92% as fed).
- Prints ingredient percentages on the label.
Why you might not
- High in fat: 27% fat on a dry-matter basis.
- Needs freezer space and defrosting before serving.
Estimated composition
Typical analysis (as fed)
- Protein
- 17.15%
- Fat
- 7.43%
- Fibre
- 0.31%
- Ash
- 2.22%
- Moisture
- 72.33%
Energy: 137 kcal/100g
Additives & feeding info
No additives recorded yet.
Storage
Product arrives frozen. Store in the freezer, defrost in fridge and use within 3 days (safe to defrost, portion & refreeze).
Feeding guide
Feed 2-3% of ideal bodyweight daily. (e.g. a 10kg dog will require 200–300g each day.) Slight differences apply to growing puppies, please use our calculator to see exactly how much to feed. Always supervise feeding.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef tripe
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists whole oily fish
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 26.9% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (9)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 42% Free Range British Turkey with Bone | Turkey | meat | medium | 42 | 42.0 |
| 2 | 32% Grass Fed British Beef Tripe | Beef Tripe | meat | medium | 32 | 32.0 |
| 3 | 9.68% Whole Oily Fish | Whole Oily Fish | meat | good | 9.68 | 9.7 |
| 4 | 5.3% Butternut Squash | Butternut Squash | veg | good | 5.3 | 5.3 |
| 5 | 7.3% Grass Fed British Beef Liver | Beef Liver | meat | good | 7.3 | 7.3 |
| 6 | 1.94% Broccoli | Broccoli | veg | good | 1.94 | 1.9 |
| 7 | 1% Free Range British Egg | Egg | meat | good | 1 | 1.0 |
| 8 | 0.27% Sustainably Hand Harvested Organic Scottish Seaweed | Seaweed | veg | good | 0.27 | 0.3 |
| 9 | 0.27% Wheatgerm Oil | Wheatgerm Oil | oil | medium | 0.27 | 0.3 |
Brand
- Website
- https://www.naturaw.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.naturaw.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.97 |
| Meat share of dry matter | 94.2% | 0.096 | +9.04 |
| Oil share of dry matter | 1.0% | -0.092 | -0.09 |
| Vegetable share of dry matter | 4.9% | -0.005 | -0.03 |
| Undeclared quantities | 0.2% | -0.106 | -0.03 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.97 |
| Meat share of dry matter | 94.2% | 0.096 | +9.04 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 1.0% | -0.092 | -0.09 |
| Vegetable share of dry matter | 4.9% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.2% | -0.106 | -0.03 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 95.9
- Final score
- 96/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 17.15 | 62 (band 22.28044813877846 to 40%) | 100 |
| Fat | 7.43 | 26.9 (band 6.807914709071196 to 20%) | 100 |
| Fibre | 0.31 | 1.1 (band 0.5 to 5%) | 78.3 |
| Energy (kcal/100g) | 137 | 495.1 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99.8% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Supports British farmers. Lower food miles, higher welfare" — supported by the declared made in the UK data.
- "Complete raw food. Accurately balanced to help dogs thrive" — supported by the declared complete and balanced data.
14 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| high welfare british meat (on page) | provenance | not checkable | Manufacturer assertion |
| Supports British farmers. Lower food miles, higher welfare (on page) | provenance | consistent | Manufacturer assertion |
| nothing artificial (on page) | Free-from | not checkable | Manufacturer assertion |
| made with solar power (on page) | Content | not checkable | Manufacturer assertion |
| FEDIAF Balanced (on page) | Nutrient | not checkable | Manufacturer assertion |
| Functional whole foods. Nutrient dense, highly bio available (on page) | Functional | not checkable | Manufacturer assertion |
| Vet approved (on page) | Functional | not checkable | Manufacturer assertion |
| no carrot (on page) | Content | not checkable | Manufacturer assertion |
| 100% British meat (on page) | Content | not checkable | Manufacturer assertion |
| human grade ingredients (on page) | Content | not checkable | Manufacturer assertion |
| frozen for freshness (on page) | Content | not checkable | Manufacturer assertion |
| Complete raw food. Accurately balanced to help dogs thrive (on page) | Content | consistent | Manufacturer assertion |
| 100% plastic-free packaging (on page) | Content | not checkable | Manufacturer assertion |
| Multi award-winning (on page) | Content | not checkable | Manufacturer assertion |
| Certified B-Corp (on page) | Content | not checkable | Manufacturer assertion |
| Free-range turkey, beef & fresh oily fish (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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