Is Naked Dog Cold Pressed Surf & Turf a good dog food?
We score it 39/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Why this score?
We scored this recipe at 39 out of 100. The carbohydrate content contributed -10.9 points, while the use of ingredients without printed percentages cost -8.9 points. The processing format had a negative effect of -6.7, but the overall quality of the ingredient list added +4.8 points back.
84% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe39
- Nutritionalmedium98
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete cold-pressed dry food for adult dogs, with white fish and potato protein as the main ingredients.
Why you might choose it
- Prints ingredient percentages on the label.
- Doesn't list grain ingredients.
- High in protein: 48% protein on a dry-matter basis.
Why you might not
- High in fat: 24% fat on a dry-matter basis.
- Meat makes up an estimated 6% of the dry matter (16% as fed); carbohydrates dominate.
Estimated composition
Typical analysis (as fed)
- Protein
- 26%
- Fat
- 13%
- Fibre
- 3%
- Ash
- 10.50%
- Moisture
- 45.60%
- Calcium
- 1.40%
- Phosphorus
- 0.95%
Additives & feeding info
No additives recorded yet.
Feeding guide
Approximately 12g per kg of bodyweight daily for adult dogs. Adjust based on breed, activity and condition.
Reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: it is listed as an ingredient
- Your dog avoids fish: the label lists white fish
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 23.9% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (2)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Ground White Fish (16%) | White Fish | meat | good | 16 | 16.0 |
| 2 | ground Beef hydrolysed Beef (total Beef 19%) sweet potato potato tapioca linseed oil spirulina potato protein chicory fibre seaweed dried apples dried kale green lipped mussel manan-oligosacharides glucosomise chondroitin sulphate | Potato protein | carb | medium | - | 84.0 |
Brand
- Website
- https://nakeddog.co.uk/
- [email protected]
- Phone
- 01359 242500
- Address
- Grove Lane, Elmswell Bury St Edmunds Suffolk IP30 9HN
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-03
- Scored with
- Model v3 (methodology)
- Product page
- nakeddog.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.78 |
| Meat share of dry matter | 5.6% | 0.096 | +0.54 |
| Carb share of dry matter | 94.4% | -0.115 | -10.86 |
| Undeclared quantities | 84.0% | -0.106 | -8.87 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.78 |
| Meat share of dry matter | 5.6% | 0.096 | +0.54 |
| Carb share of dry matter | 94.4% | -0.115 | -10.86 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 84.0% | -0.106 | -8.87 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 39.2
- Final score
- 39/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 47.8 (band 18 to 40%) | 100 |
| Fat | 13 | 23.9 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 5.5 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 2.6 (band 0.5 to 2.5%) | 97.1 |
| Phosphorus | 0.95 | 1.7 (band 0.4 to 1.6%) | 90.9 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 98.4 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (16% of the recipe mass) (voluntary) | 3.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "All Naked Dog Cold Pressed recipes are grain and gluten free" — supported by the declared grain-free data.
4 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| gently prepared at low temperatures (on page) | Functional | not checkable | Manufacturer assertion |
| locks in nutrition vs. standard extruded kibble (on page) | Functional | not checkable | Manufacturer assertion |
| more environmentally friendly choice than traditional extruded kibble (on page) | Functional | not checkable | Manufacturer assertion |
| All Naked Dog Cold Pressed recipes are grain and gluten free (on page) | Free-from | consistent | Manufacturer assertion |
| Meat content: 36% (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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