Is Naked Dog Cold Pressed Chicken a good dog food?
We score it 56/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The score is 56 out of 100. Ingredients without printed percentages cost -7.7 points, while the overall quality of the ingredient list added +7.2 points. The processing format reduced the score by -6.7 points, and the meat content contributed +1.2 points.
73% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe56
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete cold-pressed dry food for adult dogs, with chicken, sweet potatoes and potatoes as the main ingredients.
Why you might choose it
- Doesn't list grain ingredients.
- High in protein: 49% protein on a dry-matter basis.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- High in fat: 25% fat on a dry-matter basis.
- 73% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 25%
- Fat
- 13%
- Fibre
- 3%
- Ash
- 8%
- Moisture
- 48.90%
- Calcium
- 1.30%
- Phosphorus
- 0.80%
Additives & feeding info
No additives recorded yet.
Feeding guide
Approximately 12g per kg of bodyweight daily for adult dogs; adjust according to breed, type, activity and weather.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists poultry fat
- Your dog avoids fish: the label lists green-lipped mussel
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 25.4% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (14)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Ground Chicken (27%) | Chicken | meat | medium | 27 | 27.0 |
| 2 | sweet potato | Sweet Potatoes | carb | good | - | 7.3 |
| 3 | potato | Potatoes | carb | medium | - | 7.0 |
| 4 | poultry fat | Poultry Fat | oil | medium | - | 6.7 |
| 5 | hydrolysed Chicken | Hydrolysed Chicken | meat | medium | - | 6.5 |
| 6 | dried apples | Dried Apples | fruit | good | - | 6.2 |
| 7 | dried kale | Kale | veg | good | - | 5.9 |
| 8 | chicory fibre | Chicory Pulp | fibre | medium | - | 5.6 |
| 9 | seaweed | Seaweed | veg | good | - | 5.3 |
| 10 | spirulina | Spirulina | veg | good | - | 5.1 |
| 11 | green mussel powder | Green-Lipped Mussel | supplement | good | - | 4.8 |
| 12 | manan-oligosacharides | Mannanoligosaccharides | supplement | good | - | 4.5 |
| 13 | glucosomise | unmatched | - | - | - | 4.2 |
| 14 | chondroitin sulphate | Chondroitin | supplement | good | - | 3.9 |
Brand
- Website
- https://nakeddog.co.uk/
- [email protected]
- Phone
- 01359 242500
- Address
- Grove Lane, Elmswell Bury St Edmunds Suffolk IP30 9HN
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-03
- Scored with
- Model v3 (methodology)
- Product page
- nakeddog.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.16 |
| Meat share of dry matter | 12.8% | 0.096 | +1.23 |
| Carb share of dry matter | 6.1% | -0.115 | -0.70 |
| Oil share of dry matter | 11.3% | -0.092 | -1.04 |
| Vegetable share of dry matter | 35.7% | -0.005 | -0.18 |
| Supplement share of dry matter | 20.6% | -0.012 | -0.25 |
| Unrecognised share of dry matter | 3.6% | -0.027 | -0.09 |
| Undeclared quantities | 73.0% | -0.106 | -7.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.16 |
| Meat share of dry matter | 12.8% | 0.096 | +1.23 |
| Carb share of dry matter | 6.1% | -0.115 | -0.70 |
| Oil share of dry matter | 11.3% | -0.092 | -1.04 |
| Vegetable share of dry matter | 35.7% | -0.005 | -0.18 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 20.6% | -0.012 | -0.25 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 3.6% | -0.027 | -0.09 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 73.0% | -0.106 | -7.71 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 56.4
- Final score
- 56/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 48.9 (band 18 to 40%) | 100 |
| Fat | 13 | 25.4 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 5.9 (band 0.5 to 5%) | 100 |
| Calcium | 1.3 | 2.5 (band 0.5 to 2.5%) | 98.2 |
| Phosphorus | 0.8 | 1.6 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.6 | 1.6 (band 1 to 2%) | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (27% of the recipe mass) (voluntary) | 5.4/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "grain and gluten free" — supported by the declared grain-free data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| gently prepared at low temperatures (on page) | Functional | not checkable | Manufacturer assertion |
| locks in nutrition vs. standard extruded kibble (on page) | Functional | not checkable | Manufacturer assertion |
| digests similarly to raw (on page) | Functional | not checkable | Manufacturer assertion |
| perfect companion to Naked Dog raw (on page) | Functional | not checkable | Manufacturer assertion |
| more environmentally friendly choice than traditional extruded kibble (on page) | Functional | not checkable | Manufacturer assertion |
| grain and gluten free (on page) | Free-from | consistent | Manufacturer assertion |
| Meat content: 40% (on page) | Content | not checkable | Manufacturer assertion |
| convenient solution when you're out and about (on page) | Functional | not checkable | Manufacturer assertion |
| can be used as a training treat (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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