More First Steps Chicken Large Breeds

Dry Extruded complete High meat Clear label

First Steps Chicken Large Breeds
Average
our rating

Is More First Steps Chicken Large Breeds a good dog food?

We score it 61/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves a total score of 61 out of 100 based on several key factors. The meat content contributed +4.6 points, while the overall quality of the ingredient list added +6.7 points. Conversely, the processing format subtracted -7 points, and ingredients without printed percentages reduced the score by -6.9 points.

53% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete extruded dry food for puppies, with chicken, rice and dried chicken protein as the main ingredients.

Why you might choose it

  • Meat makes up an estimated 39% of the dry matter (49% as fed).
  • Prints ingredient percentages on the label.

Why you might not

We found no significant drawbacks in the data we hold for this product.

View the source page

Estimated composition

meat49.3%
supplement23.7%
oil7.4%
carb7.2%
veg7.1%
fibre3.5%
additive1.9%

Typical analysis (as fed)

Protein
25.50%
Fat
15%
Fibre
2.50%
Ash
6%
Moisture
8%
Omega-3 fatty acids
0.70%
Omega-6 fatty acids
3%
Calcium
1.40%
Phosphorus
0.70%

Additives & feeding info

Nutritional additives

Vitamin A 36000 IU; Vitamin D3 2000 IU; Vitamin E 190mg; Iron (Ferrous Sulphate Monohydrate) 50mg; Copper (Cupric Sulphate Pentahydrate) 12mg; Manganese (Manganous Sulphate Monohydrate) 40mg; Zinc (Zinc Sulphate Monohydrate) 100mg; Iodine (Calcium Iodate Anhydrous) 1.5mg; Selenium (Sodium Selenite) 0.25mg

Technological additives

Antioxidants (Natural D-Mixed Tocopherols)

Storage

This food contains added levels of joint care and high levels of oils for extra support. ALL NATURAL We guarantee that everything in our food is natural, with no artificial colours or flavours. Preserved naturally with vitamins E and C and rosemary extract.

Feeding guide

Feed from weaning up to 18 months. Split daily ration into 3 or 4 meals for first 6 months, then reduce to 2 meals/day. Puppies under 3 months may prefer softened with warm water; discard uneaten wet food after 2 hours. Introduce gradually over 7 days. Adjust amount to keep dog in lean, active condition. Always provide fresh drinking water.

Who is this food for?

Suits

  • Labelled by the manufacturer for puppies
  • Labelling or feeding guide is aimed at large dogs
  • Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken
  • Your dog avoids fish: the label lists fish meal
  • Your dog avoids grain: the label lists rice - white
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (23)

#As declaredMatchedCategoryTierDeclared %Est. %
1Fresh Chicken (23%)Chickenmeatmedium2323.0
2RiceRice - whitecarbmedium-3.7
3Chicken Meal (18%)Dried chicken proteinmeatgood1818.0
4Whole MaizeMaize / Corncarbpoor-3.6
5Beet PulpBeet Pulpfibremedium-3.5
6Chicken Fat (4%)Chicken Oil and Fatoilgood44.0
7Salmon OilSalmon Oiloilgood-3.4
8Chicken Digest (2%)Digestmeatpoor22.0
9Brewers YeastBrewer's Yeastsupplementgood-3.3
10Dried EggDried Eggmeatmedium-3.2
11Fish MealFish Mealmeatmedium-3.1
12MineralsVitamins and mineralssupplementmedium-3.0
13LinseedLinseedveggood-2.9
14L-CarnitineL-Carnitinesupplementmedium-2.8
15MOSMannanoligosaccharidessupplementgood-2.7
16FOSFructo-oligosaccharidessupplementgood-2.6
17GlucosamineGlucosaminesupplementgood-2.5
18Chondroitin SulphateChondroitinsupplementgood-2.4
19MSMMSMsupplementgood-2.3
20Rosemary ExtractRosemaryveggood-2.2
21Yucca ExtractYucca Schidigerasupplementgood-2.1
22Marigold MealCalendulaveggood-2.0
23Citrus ExtractCitrus Extractadditivegood-1.9

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v2 (methodology)
Product page
morepetfoods.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.79.915+6.69
Meat share of dry matter39.4%0.116+4.58
Carb share of dry matter8.5%-0.113-0.96
Oil share of dry matter9.8%-0.088-0.87
Vegetable share of dry matter6.4%-0.002-0.01
Additive share of dry matter2.3%0.177+0.41
Supplement share of dry matter29.3%-0.009-0.26
Recipe graded poor5.6%-0.045-0.25
Poor-quality meat in recipe2.0%-0.182-0.36
Number of poor ingredients2-0.868-1.74
Largest single poor ingredient3.6%0.056+0.20
Undeclared quantities53.0%-0.131-6.94
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
High meat (30%+ of dry matter)yes-0.506-0.51
Meat share × printed percentages39.4-0.073-2.89
Additive penalty-2.310.236-0.54
Processing multiplier1.0032.336+32.34
Processing: Dry Extrudedyes-6.996-7.00
Show all 40 components
ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.79.915+6.69
Meat share of dry matter39.4%0.116+4.58
Carb share of dry matter8.5%-0.113-0.96
Oil share of dry matter9.8%-0.088-0.87
Vegetable share of dry matter6.4%-0.002-0.01
Additive share of dry matter2.3%0.177+0.41
Supplement share of dry matter29.3%-0.009-0.26
Other share of dry matter0.0%-0.371+0.00
Unrecognised share of dry matter0.0%-0.022+0.00
Recipe graded poor5.6%-0.045-0.25
Poor-quality meat in recipe2.0%-0.182-0.36
Number of poor ingredients2-0.868-1.74
Largest single poor ingredient3.6%0.056+0.20
Undeclared quantities53.0%-0.131-6.94
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
Frozen or chilled freshno11.440+0.00
High meat (30%+ of dry matter)yes-0.506-0.51
Low meat (under 10% of dry matter)no-1.988+0.00
High carb and low meatno-1.250+0.00
Meat share × printed percentages39.4-0.073-2.89
Meat share × fresh0.0-0.339+0.00
Fresh × high meat0.016.475+0.00
Additive penalty-2.310.236-0.54
Processing multiplier1.0032.336+32.34
Processing: Rawno13.322+0.00
Processing: Fresh Chilledno7.712+0.00
Processing: Fresh Frozenno6.583+0.00
Processing: Fresh Refrigeratedno4.857+0.00
Processing: Fresh Shelfno0.072+0.00
Processing: Dry Freeze Driedno11.127+0.00
Processing: Dry Air Driedno9.320+0.00
Processing: Dry Cold Pressedno4.569+0.00
Processing: Dry Bakedno-2.321+0.00
Processing: Dry Extrudedyes-6.996-7.00
Processing: Dry Semi Moistno-6.833+0.00
Processing: Dry Mueslino-10.711+0.00
Processing: Wet Pateno2.935+0.00
Processing: Wet Chunksno2.292+0.00
Processing-type offset
-0.01
Additives declared on label
+2 transparency bonus
Subtotal
61.1
Final score
61/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v261/100current
v158/100
v1.959/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Scored against FEDIAF growth minima; puppy scoring is under review.

NutrientAs fed (label)Dry matter (scored)Score
Protein25.527.7100
Fat1516.3100
Calcium1.41.5100
Phosphorus0.70.859.2
Calcium:phosphorus ratio2275
Omega fatty acids (omega-6 and omega-3)--100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
Ingredient list on the label (mandatory)10/10
Printed percentages on the label (47% of the recipe mass) (voluntary)9.4/20
Analytical constituents declared (mandatory)15/15
Additives declared (mandatory)10/10
Energy value declared (voluntary) - not on file0/5
Complete/complementary designation (mandatory)5/5
Feeding guidance given (mandatory)10/10
Manufacturer identity and address (mandatory)5/10
Country of manufacture stated (voluntary)10/10
Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

ClaimTypeSubstantiation
Extra joint care to protect the skeletal and muscular structure of a large breed dog (on pack)FunctionalManufacturer assertion
Added oils to promote retinal and neurological development including DHA for brain training (on pack)FunctionalManufacturer assertion
DENTAL CARE - crunchy kibble helps to reduce tartar and plaque (on pack)FunctionalManufacturer assertion
SKIN & COAT - added salmon oil, chicken fat and linseed for a boost of omega-3 and omega-6 (on pack)FunctionalManufacturer assertion
DEVELOPMENT - added salmon oil which contains DHA for brain development and alertness (on pack)FunctionalManufacturer assertion
ALL NATURAL (on pack)Free-fromManufacturer assertion
IMMUNE BOOST - Contains important antioxidants vitamin E, vitamin C, selenium, lutein, beta-carotene and citrus extracts (on pack)ContentManufacturer assertion
With no added sugar (on pack)Free-fromManufacturer assertion
Preserved naturally with vitamins E and C and rosemary extract (on pack)ContentManufacturer assertion
no artificial colours or flavours (on pack)Free-fromManufacturer assertion
free from wheat and gluten (on pack)Free-fromManufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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