WOW Minis Senior Ente mit Minze und Roter Rübe
Dry Extruded · completeClear label
Our verdict
Is WOW Minis Senior Ente mit Minze und Roter Rübe a good dog food?
We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
42% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry fat
- Your dog avoids turkey: the label lists poultry fat
- Your dog avoids fish: the label lists green-lipped mussel
- Your dog avoids duck: the label lists duck
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 23% · Fat 11%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 23% |
| Fat | 11% |
| Fibre | 3% |
| Ash | 7.50% |
| Omega-3 fatty acids | 0.30% |
| Omega-6 fatty acids | 1.20% |
| Calcium | 1.65% |
| Phosphorus | 1% |
Energy: 358 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Gewicht: 2,5 kg → 45-60 g; 5 kg → 75-100 g; 7,5 kg → 95-140 g; 10 kg → 125-190 g; 20 kg → 210-315 g; 30 kg → 285-430 g; 40 kg → 355-530 g; 50 kg → 420-630 g; 60 kg → 480-720 g. Die empfohlene Futtermenge ist Richtwert, abhängig von Alter, Aktivität, Rasse und persönlichen Bedürfnissen. Die Trockennahrung kann vor dem Servieren ca. 15 Minuten in Wasser eingeweicht werden.
Additives declared on the label
Nutritional additives
Vitamin A 15.000 IE; Vitamin D3 1.050 IE; Vitamin E 150 mg; Kupfer (als Kupfer-(II)-Sulfat, Pentahydrat) 7 mg; Mangan (als Mangan-(II)-Oxid) 9 mg; Zink (als Zinkoxid) 90 mg; Jod (als Calciumjodat, wasserfrei) 2,5 mg; L-Carnitin 500 mg
Ingredients (16)42% of the recipe is estimated
Estimated composition
- unknown 37.1%
- carb 31.7%
- fibre 12.7%
- oil 7.7%
- veg 6.2%
- supplement 4.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Duck 32% | Duck | meat · medium | 32 | 32.0 |
| 2 | Potato | Potatoes | carb · medium | - | 7.7 |
| 3 | Sweet Potato 24% | Sweet Potatoes | carb · good | 24 | 24.0 |
| 4 | Poultry Fat | Poultry Fat | oil · medium | - | 7.2 |
| 5 | Dried Beet Pulp | Beet Pulp | fibre · medium | - | 6.6 |
| 6 | Lignocellulose | Lignocellulose | fibre · medium | - | 6.1 |
| 7 | Linseed 0.5% | Linseed | veg · good | 0.5 | 0.5 |
| 8 | Salmon Oil 0.5% | Salmon Oil | oil · good | 0.5 | 0.5 |
| 9 | Carrots | Carrots | veg · good | - | 5.5 |
| 10 | Cranberry 0.1% | Cranberries | veg · good | 0.1 | 0.1 |
| 11 | Green Lipped Mussel Powder | Green-Lipped Mussel | supplement · good | - | 5.0 |
| 12 | Peppermint 0.1% | Peppermint | veg · good | 0.1 | 0.1 |
| 13 | Red Beet 0.1% | Beetroot | veg · good | 0.1 | 0.1 |
| 14 | FOS 0.1% | Fructo-oligosaccharides | supplement · good | 0.1 | 0.1 |
| 15 | MOS 0.1% | Mannanoligosaccharides | supplement · good | 0.1 | 0.1 |
| 16 | Yucca schidigera. | Yucca Schidigera | supplement · good | - | 4.4 |
- 1. Duck 32%32% declared32.0% estimated
- 2. Potato7.7% estimated
- 3. Sweet Potato 24%24% declared24.0% estimated
- 4. Poultry Fat7.2% estimated
- 5. Dried Beet Pulp6.6% estimated
- 6. Lignocellulose6.1% estimated
- 7. Linseed 0.5%0.5% declared0.5% estimated
- 8. Salmon Oil 0.5%0.5% declared0.5% estimated
- 9. Carrots5.5% estimated
- 10. Cranberry 0.1%0.1% declared0.1% estimated
- 11. Green Lipped Mussel Powder5.0% estimated
- 12. Peppermint 0.1%0.1% declared0.1% estimated
- 13. Red Beet 0.1%0.1% declared0.1% estimated
- 14. FOS 0.1%0.1% declared0.1% estimated
- 15. MOS 0.1%0.1% declared0.1% estimated
- 16. Yucca schidigera.4.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: WOW
- Website
- https://www.wow.pet/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wow.pet
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.7/5 · 3,216 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score reached 53 out of 100. The processing format contributed -6.7 points, and ingredients without printed percentages cost a further -4.5 points. On the positive side, the overall quality of the ingredient list added +4 points, with being labelled nutritionally complete contributing +2.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.01 |
| Carb share of dry matter | 15.5% | -0.115 | -1.79 |
| Oil share of dry matter | 14.9% | -0.092 | -1.37 |
| Vegetable share of dry matter | 2.6% | -0.005 | -0.01 |
| Supplement share of dry matter | 8.3% | -0.012 | -0.10 |
| Unrecognised share of dry matter | 36.3% | -0.027 | -0.96 |
| Undeclared quantities | 42.5% | -0.106 | -4.49 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.01 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 15.5% | -0.115 | -1.79 |
| Oil share of dry matter | 14.9% | -0.092 | -1.37 |
| Vegetable share of dry matter | 2.6% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 8.3% | -0.012 | -0.10 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 36.3% | -0.027 | -0.96 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 42.5% | -0.106 | -4.49 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 52.8
- Final score
- 53/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 23 | 25.4 (band 18 to 40%) | 90.2 |
| Fat | 11 | 12.2 (band 5.5 to 20%) | 97.5 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.65 | 1.8 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 358 | 395.6 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 8 nutritional additives on the label
- Vitamin A 15.000 IE
- Vitamin D3 1.050 IE
- Vitamin E 150 mg
- Kupfer (als Kupfer-(II)-Sulfat, Pentahydrat) 7 mg
- Mangan (als Mangan-(II)-Oxid) 9 mg
- Zink (als Zinkoxid) 90 mg
- Jod (als Calciumjodat, wasserfrei) 2,5 mg
- L-Carnitin 500 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (57.5% of the recipe mass) (voluntary) | 11.5/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Hergestellt ohne: Getreide*, Soja, Gentechnik, künstliche Farb- & Aromastoffe, Zuckerzusatz" — supported by the declared grain-free data.
- "Natürliches Alleinfuttermittel für Hunde ab 10 Jahren" — supported by the declared complete and balanced data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Optimales Calcium-Phosphor-Verhältnis (1,65 : 1) (on page) | Functional | not checkable | Manufacturer assertion |
| Premium-Trockenfutter mit leicht verdaulicher Ente (on page) | Content | not checkable | Manufacturer assertion |
| Mit Minze, Roter Rübe & Omega 3 & 6 (on page) | Nutrient | not checkable | Manufacturer assertion |
| Hergestellt ohne: Getreide*, Soja, Gentechnik, künstliche Farb- & Aromastoffe, Zuckerzusatz (on page) | Free-from | consistent | Manufacturer assertion |
| Hergestellt in Österreich, OHNE künstliche Konservierungsstoffe & Geschmacksverstärker (on page) | Free-from | not checkable | Manufacturer assertion |
| Krokettengröße: Mini (8 mm) auch für kleinere Hunde (on page) | Content | not checkable | Manufacturer assertion |
| Natürliches Alleinfuttermittel für Hunde ab 10 Jahren (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Minis Senior Ente mit Minze und Roter Rübe
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.