Honey's Active Pasture Fed Beef

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Active Pasture Fed Beef
Good
our rating

Is Honey's Active Pasture Fed Beef a good dog food?

We score it 93/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

The product scored 93 out of 100 in this assessment. The meat content contributed +7.6 points, the overall quality of the ingredient list contributed +4.6 points, and being labelled nutritionally complete contributed +2.3 points. However, the vegetable and fruit content had a negative effect, subtracting -0.1 points from the final score.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete raw food for dogs of all life stages, with beef, carrots and cabbage as the main ingredients.

Estimated composition

meat67.0%
veg33.0%

Typical analysis (as fed)

Protein
12.80%
Fat
17.80%
Fibre
3.10%
Ash
4.40%
Moisture
63.80%

Additives & feeding info

No additives recorded yet.

Feeding guide

Refer to feeding calculator on the product page. Suitable for working dogs who work physically for at least six hours a day.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Single named protein: beef
  • Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • You are limiting fat: 49.2% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (5)

#As declaredMatchedCategoryTierDeclared %Est. %
1Minced pasture fed beef including finely minced beef bone and heart (67%)Beefmeatmedium6767.0
2Minced carrotCarrotsveggood-0.0
3cabbageCabbageveggood-0.0
4cauliflowerCauliflowerveggood-0.0
5parsnip and other seasonal vegetables (33%).Vegetablesvegmedium3333.0

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-10-07
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-07. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.60
Meat share of dry matter79.1%0.096+7.60
Vegetable share of dry matter20.9%-0.005-0.11
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Fresh × high meat1.011.084+11.08
Processing multiplier1.1233.786+37.84
Processing: Rawyes-0.054-0.05
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.60
Meat share of dry matter79.1%0.096+7.60
Carb share of dry matter0.0%-0.115+0.00
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter20.9%-0.005-0.11
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter0.0%-0.012+0.00
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities0.0%-0.106+0.00
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat1.011.084+11.08
Additive penalty0.000.222+0.00
Processing multiplier1.1233.786+37.84
Processing: Rawyes-0.054-0.05
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
-1.74
Subtotal
93.1
Final score
93/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein12.835.4 (band 18 to 40%)100
Fat17.849.2 (band 5.5 to 20%)100
Fibre3.18.6 (band 0.5 to 5%)93

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.

No nutritional additives section declared on the label.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (100% of the recipe mass) (voluntary)20/20
✓ Analytical constituents declared (mandatory)15/15
✗ Additives declared (mandatory) - not on file0/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · strong — 5 checkable claims: 5 consistent, 0 contradicted.

Consistent with the label

  • "Pasture Fed, Raw, Chemical-Free, 100% British" — supported by the declared made in the UK data.
  • "100% British Meat" — supported by the declared made in the UK data.
  • "Raised on small-scale British farms" — supported by the declared made in the UK data.
  • "All our recipes are complete" — supported by the declared complete and balanced data.
  • "Our food meets all the most vigorous nutritional guidelines as set out by the European Pet Food Industry Federation (FEDIAF), the Pet Food Manufacturers Association (PFMA) and the Association of American Feed Control Officials (AAFCO)" — supported by the declared complete and balanced data.

7 further claims on file that we cannot check against the label.

Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.

ClaimTypeCheckSubstantiation
Pasture Fed, Raw, Chemical-Free, 100% British (on page)ContentconsistentManufacturer assertion
Higher fat formula for dogs who work physically for at least six hours a day (on page)Functionalnot checkableManufacturer assertion
Complete, natural, wholefood recipe (on page)Contentnot checkableManufacturer assertion
100% British Meat (on page)ContentconsistentManufacturer assertion
Raised on small-scale British farms (on page)ContentconsistentManufacturer assertion
Vet formulated (on page)Functionalnot checkableManufacturer assertion
All our recipes are complete (on page)ContentconsistentManufacturer assertion
Our food meets all the most vigorous nutritional guidelines as set out by the European Pet Food Industry Federation (FEDIAF), the Pet Food Manufacturers Association (PFMA) and the Association of American Feed Control Officials (AAFCO) (on page)ContentconsistentManufacturer assertion
We achieve this without adding any supplements (on page)Contentnot checkableManufacturer assertion
The vegetables are grown locally for us without the use of chemicals (on page)Free-fromnot checkableManufacturer assertion
Pasture fed beef (on page)Contentnot checkableManufacturer assertion
All our beef is not only pasture (aka grass) fed but also free range (on page)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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