veterinary diet
This is a medical nutrition decision. Speak to your vet.
This is a veterinary diet product: a "dietetic" feed designed for a particular nutritional purpose and intended for use under veterinary direction. The score and figures below are readings of the label, the same as for any other food: they can't tell you whether this product is right for your dog.
Hill's i/d Sensitive Dog Food
Dry Extruded complete veterinary diet Clear label
Is Hill's i/d Sensitive Dog Food a good dog food?
We score it 43/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Why this score?
The product scored 43 out of 100. The processing format contributed -6.7 points and the carbohydrate content contributed -5.7 points, while ingredients without printed percentages contributed -5.4 points. Being labelled nutritionally complete added +2.3 points to the score. This is a general explanation of how the score works, not veterinary advice. For any health condition, food choice is a decision for your vet.
51% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe43
- Nutritionalhigh92
- Transparency60
- Safety100
- EvidenceNot recorded
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with cereals, egg and vegetable protein extracts as the main ingredients.
Why you might choose it
- Prints ingredient percentages on the label.
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- 10 poor-graded ingredients make up about 23% of the recipe.
Estimated composition
Typical analysis (as fed)
- Protein
- 24%
- Fat
- 18.30%
- Fibre
- 3.10%
- Ash
- 5.80%
- Moisture
- 8%
- Carbohydrates
- 40.20%
- Omega-3 fatty acids
- 0.43%
- Omega-6 fatty acids
- 2.89%
- Calcium
- 0.71%
- Phosphorus
- 0.58%
- Sodium
- 0.39%
Energy: 381 kcal/100g
Additives & feeding info
Nutritional additives
3b103 (Iron) 104 mg/kg; 3b202 (Iodine) 4.6 mg/kg; 3b405 (Copper) 12.2 mg/kg; 3b502 (Manganese) 10.8 mg/kg; 3b603 (Zinc) 162 mg/kg; Vitamin A 9,251 IU/kg; Vitamin D3 727 IU/kg; Vitamin E 609 mg/kg; Vitamin C 111 mg/kg; Beta-carotene 1.7 mg/kg
Technological additives
Natural antioxidant
Feeding guide
Adult maintenance: 2.5 kg – 60 g, 5 kg – 100 g, 10 kg – 165 g, 20 kg – 280 g, 30 kg – 375 g, 40 kg – 470 g, 50+ kg – 10 g per kg. Gradually transition over 7 days or more. Keep fresh water available at all times.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists cereals
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (24)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Cereals (31%) | Cereals | carb | poor | 31 | 31.0 |
| 2 | eggs and egg derivatives (18%) | Egg | meat | good | 18 | 18.0 |
| 3 | vegetable protein extracts | Vegetable protein extracts | carb | poor | - | 3.0 |
| 4 | oils and fats | Oils and Fats | oil | poor | - | 3.0 |
| 5 | derivatives of vegetable origin | Vegetable By-Products | other | poor | - | 2.9 |
| 6 | meat and animal derivatives | Meat and Animal Derivatives | meat | poor | - | 2.8 |
| 7 | minerals | Vitamins and minerals | supplement | medium | - | 2.8 |
| 8 | fruit | Fruit | veg | medium | - | 2.7 |
| 9 | seeds | Seeds | veg | poor | - | 2.6 |
| 10 | ActivBiome+ Digestion prebiotic blend (4%): Ground pecan shell | Ground Pecan Shell | fibre | poor | - | 2.6 |
| 11 | dried beet pulp | Beet Pulp | fibre | medium | - | 2.5 |
| 12 | flaxseed | Linseed | veg | good | - | 2.4 |
| 13 | dried citrus pulp | Citrus Pulp | fibre | medium | - | 2.4 |
| 14 | dried cranberries | Cranberries | veg | good | - | 2.3 |
| 15 | Highly digestible ingredients: Broken rice | Rice - white | carb | medium | - | 2.2 |
| 16 | dried eggs | Dried Egg | meat | medium | - | 2.1 |
| 17 | maize protein meal | Maize gluten | carb | poor | - | 2.1 |
| 18 | animal fat | Unspecified Animal Fats and Oils | oil | poor | - | 2.0 |
| 19 | vegetable oil | Vegetable oil | oil | medium | - | 1.9 |
| 20 | Protein sources: Dried eggs | Dried Egg | meat | medium | - | 1.9 |
| 21 | maize protein meal | Maize gluten | carb | poor | - | 1.8 |
| 22 | Carbohydrate sources: Broken rice | Rice - white | carb | medium | - | 1.7 |
| 23 | barley | Barley | carb | medium | - | 1.7 |
| 24 | oats. | Oats | carb | medium | - | 1.6 |
Brand
- Website
- https://www.hillspet.co.uk/
- Address
- Hill’s Pet Nutrition, Inc. Goldsworth Place 1 Forge End Woking GU21 6DB
- Contact page
- www.hillspet.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.hillspet.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.2 | 9.191 | +2.09 |
| Meat share of dry matter | 20.1% | 0.096 | +1.93 |
| Carb share of dry matter | 49.8% | -0.115 | -5.72 |
| Oil share of dry matter | 7.4% | -0.092 | -0.68 |
| Vegetable share of dry matter | 5.4% | -0.005 | -0.03 |
| Supplement share of dry matter | 2.7% | -0.012 | -0.03 |
| Other share of dry matter | 1.6% | -0.375 | -0.58 |
| Recipe graded poor | 23.1% | -0.065 | -1.50 |
| Poor-quality meat in recipe | 2.5% | -0.179 | -0.45 |
| Number of poor ingredients | 10 | -0.876 | -8.76 |
| Largest single poor ingredient | 2.8% | 0.060 | +0.17 |
| Undeclared quantities | 51.0% | -0.106 | -5.38 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -0.45 | 0.222 | -0.10 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.2 | 9.191 | +2.09 |
| Meat share of dry matter | 20.1% | 0.096 | +1.93 |
| Carb share of dry matter | 49.8% | -0.115 | -5.72 |
| Oil share of dry matter | 7.4% | -0.092 | -0.68 |
| Vegetable share of dry matter | 5.4% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 2.7% | -0.012 | -0.03 |
| Other share of dry matter | 1.6% | -0.375 | -0.58 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 23.1% | -0.065 | -1.50 |
| Poor-quality meat in recipe | 2.5% | -0.179 | -0.45 |
| Number of poor ingredients | 10 | -0.876 | -8.76 |
| Largest single poor ingredient | 2.8% | 0.060 | +0.17 |
| Undeclared quantities | 51.0% | -0.106 | -5.38 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.45 | 0.222 | -0.10 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 42.6
- Final score
- 43/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.1 (band 18.63586956521739 to 40%) | 90.9 |
| Fat | 18.3 | 19.9 (band 5.694293478260869 to 20%) | 100 |
| Fibre | 3.1 | 3.4 (band 0.5 to 5%) | 100 |
| Calcium | 0.71 | 0.8 (band 0.5176630434782609 to 2.5%) | 77.7 |
| Phosphorus | 0.58 | 0.6 (band 0.4141304347826087 to 1.6%) | 80.9 |
| Sodium | 0.39 | 0.4 (band 0.10353260869565217+%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 83.4 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 381 | 414.1 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 9 declared nutrients (combined weight 105); undeclared nutrients do not affect the score.
Declared fortification: 10 nutritional additives on the label
- 3b103 (Iron) 104 mg/kg
- 3b202 (Iodine) 4.6 mg/kg
- 3b405 (Copper) 12.2 mg/kg
- 3b502 (Manganese) 10.8 mg/kg
- 3b603 (Zinc) 162 mg/kg
- Vitamin A 9,251 IU/kg
- Vitamin D3 727 IU/kg
- Vitamin E 609 mg/kg
- Vitamin C 111 mg/kg
- Beta-carotene 1.7 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (49% of the recipe mass) (voluntary) | 9.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Highly digestible nutrition formulated to nourish the gut microbiome, reduce digestive upsets and food intolerances (on page) | Functional | not checkable | Manufacturer assertion |
| ActivBiome+ ingredient technology is a proprietary blend of prebiotics shown to rapidly activate the gut microbiome to support digestive health and well-being (on page) | Functional | not checkable | Manufacturer assertion |
| Formulated to promote a urinary environment that reduces the risk of developing struvite & calcium oxalate crystals (on page) | Functional | not checkable | Manufacturer assertion |
| Clinically proven antioxidants (on page) | Functional | not checkable | Manufacturer assertion |
| Made with 100% cage-free eggs or egg derivatives (on page) | provenance | not checkable | Manufacturer assertion |
| 100% Satisfaction Guarantee (on page) | Content | not checkable | Manufacturer assertion |
| with Egg & Rice (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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