Our verdict
Is HEY HOLY Precious Poodles a good dog food?
We score it 55/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
60% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids fish: the label lists green-lipped mussel
- Your dog avoids duck: the label lists duck
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 14% |
| Fibre | 2.60% |
| Ash | 7.90% |
| Omega-3 fatty acids | 0.70% |
| Omega-6 fatty acids | 3.50% |
| Calcium | 1.20% |
| Phosphorus | 0.90% |
Additives & feeding info
Feeding and storage
Feeding guide
Gewicht des Hundes (kg) / Empfohlene Futtermenge (g/Tag): 2.5–5.0 kg: 55–90 g; 7.5–10.0 kg: 120–150 g; 12.5–15.0 kg: 175–205 g; 17.5–20.0 kg: 230–250 g; 25.0–30.0 kg: 300–340 g; 35.0–40.0 kg: 385–425 g. Energy content: 15.69 MJ ME/kg.
Additives declared on the label
Nutritional additives
Vitamin A 20000 IE/kg; Vitamin D3 1350 IE/kg; Vitamin E 165 mg/kg; Zink (als Zinksulfat, Monohydrat) 75 mg/kg; Kupfer (als Kupfer(II)-sulfat-Pentahydrat) 14.5 mg/kg; Eisen (als Eisen(II)-Karbonat) 29 mg/kg; Mangan (als Mangan(II)-oxid) 58 mg/kg; Jod (als Kaliumiodid) 3.14 mg/kg; Selen (als Natriumselenit) 0.16 mg/kg
Technological additives
Natürliche Konservierungsmittel und Antioxidationsmittel
Ingredients (15)60% of the recipe is estimated
Estimated composition
- meat 40.0%
- veg 20.9%
- carb 11.0%
- supplement 10.8%
- oil 9.2%
- other 4.4%
- fibre 3.8%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Duck (40%) | Duck | meat · medium | 40 | 40.0 |
| 2 | Sweet Potatoes | Sweet Potatoes | carb · good | - | 5.6 |
| 3 | Pea Starch | Pea Starch | carb · poor | - | 5.4 |
| 4 | Rapeseed Oil | Rapeseed oil | oil · good | - | 5.2 |
| 5 | Peas | Peas | veg · good | - | 5.0 |
| 6 | Carrots | Carrots | veg · good | - | 4.8 |
| 7 | Linseed | Linseed | veg · good | - | 4.6 |
| 8 | Protein Hydrolysate | Protein Hydrolysate | other · poor | - | 4.4 |
| 9 | Minerals | Vitamins and minerals | supplement · medium | - | 4.2 |
| 10 | Salmon Oil | Salmon Oil | oil · good | - | 4.0 |
| 11 | Psyllium Husks | Psyllium | fibre · good | - | 3.8 |
| 12 | MOS | Mannanoligosaccharides | supplement · good | - | 3.6 |
| 13 | Chicory Pulp | Chicory Pulp | fibre · medium | - | 3.4 |
| 14 | Rosemary | Rosemary | veg · good | - | 3.2 |
| 15 | Green-Lipped Mussel | Green-Lipped Mussel | supplement · good | - | 3.0 |
- 1. Duck (40%)40% declared40.0% estimated
- 2. Sweet Potatoes5.6% estimated
- 3. Pea Starch5.4% estimated
- 4. Rapeseed Oil5.2% estimated
- 5. Peas5.0% estimated
- 6. Carrots4.8% estimated
- 7. Linseed4.6% estimated
- 8. Protein Hydrolysate4.4% estimated
- 9. Minerals4.2% estimated
- 10. Salmon Oil4.0% estimated
- 11. Psyllium Husks3.8% estimated
- 12. MOS3.6% estimated
- 13. Chicory Pulp3.4% estimated
- 14. Rosemary3.2% estimated
- 15. Green-Lipped Mussel3.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-27
Brand and contact: HEY HOLY
- Website
- https://heyholy.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-27
- Scored with
- Model v3 (methodology)
- Product page
- heyholy.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.7/5 · 1,401 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score reached 55 out of 100. The processing format contributed -6.7 points, and ingredients without printed percentages cost a further -6.3 points. On the positive side, the overall quality of the ingredient list added +5.1 points, with being labelled nutritionally complete contributing +2.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.14 |
| Meat share of dry matter | 23.1% | 0.096 | +2.22 |
| Carb share of dry matter | 12.6% | -0.115 | -1.46 |
| Oil share of dry matter | 18.7% | -0.092 | -1.72 |
| Vegetable share of dry matter | 13.6% | -0.005 | -0.07 |
| Supplement share of dry matter | 20.4% | -0.012 | -0.25 |
| Other share of dry matter | 4.5% | -0.375 | -1.69 |
| Recipe graded poor | 9.8% | -0.065 | -0.63 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 5.4% | 0.060 | +0.32 |
| Undeclared quantities | 60.0% | -0.106 | -6.33 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.14 |
| Meat share of dry matter | 23.1% | 0.096 | +2.22 |
| Carb share of dry matter | 12.6% | -0.115 | -1.46 |
| Oil share of dry matter | 18.7% | -0.092 | -1.72 |
| Vegetable share of dry matter | 13.6% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 20.4% | -0.012 | -0.25 |
| Other share of dry matter | 4.5% | -0.375 | -1.69 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 9.8% | -0.065 | -0.63 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 5.4% | 0.060 | +0.32 |
| Undeclared quantities | 60.0% | -0.106 | -6.33 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 55.4
- Final score
- 55/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.6 (band 18 to 40%) | 96.2 |
| Fat | 14 | 15.5 (band 5.5 to 20%) | 100 |
| Fibre | 2.6 | 2.9 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.8 |
| Phosphorus | 0.9 | 1 (band 0.4 to 1.6%) | 99.7 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 90 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 20000 IE/kg
- Vitamin D3 1350 IE/kg
- Vitamin E 165 mg/kg
- Zink (als Zinksulfat, Monohydrat) 75 mg/kg
- Kupfer (als Kupfer(II)-sulfat-Pentahydrat) 14.5 mg/kg
- Eisen (als Eisen(II)-Karbonat) 29 mg/kg
- Mangan (als Mangan(II)-oxid) 58 mg/kg
- Jod (als Kaliumiodid) 3.14 mg/kg
- Selen (als Natriumselenit) 0.16 mg/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (40% of the recipe mass) (voluntary) | 8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Nur ein Protein" — the declared label says otherwise on single protein.
12 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 40 % frische Ente (on page) | Content | not checkable | Manufacturer assertion |
| 100% Getreidefrei (on page) | Content | not checkable | Manufacturer assertion |
| Nur ein Protein (on page) | Content | contradicted | Manufacturer assertion |
| Hochverträglich (on page) | Functional | not checkable | Manufacturer assertion |
| Rassenspezifisch (on page) | Functional | not checkable | Manufacturer assertion |
| Frische Ente als einzige, hoch verdauliche Eiweißquelle beugt Unverträglichkeiten vor (on page) | Functional | not checkable | Manufacturer assertion |
| Hoher Fleischanteil (on page) | Content | not checkable | Manufacturer assertion |
| Hohe Akzeptanz (on page) | Functional | not checkable | Manufacturer assertion |
| Präbiotika und Flohsamen stärken die Verdauung, fördern eine gesunde Darmflora (on page) | Functional | not checkable | Manufacturer assertion |
| Zink und Biotin stärken die Hautbarriere und fördern eine kräftige, gesunde Fellstruktur (on page) | Functional | not checkable | Manufacturer assertion |
| Lachsöl mit ausgewogenem Omega-3-/Omega-6-Profil wirkt entzündungshemmend und sorgt für ein weiches, glänzendes Fell (on page) | Functional | not checkable | Manufacturer assertion |
| Grünlippmuschel liefert wertvolle Knorpelbausteine, um Gelenk- und Knochenerkrankungen vorzubeugen (on page) | Functional | not checkable | Manufacturer assertion |
| Adult-Futter (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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