Our verdict
Is HEY HOLY Marvelous Minis Softfutter Forelle a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
30% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 22% · Fat 12.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 22% |
| Fat | 12.50% |
| Fibre | 2.50% |
| Ash | 6.90% |
| Moisture | 18% |
| Omega-3 fatty acids | 0.80% |
| Omega-6 fatty acids | 2.90% |
| Calcium | 1% |
| Phosphorus | 0.80% |
Energy: 332 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Empfohlene Tagesmenge (g/Tag) basierend auf 13,91 MJ ME/kg: 0,5-1,5 kg: 20-40 g; 2,5-5,0 kg: 60-100 g; 7,5-10,0 kg: 135-170 g; 12,5-15,0 kg: 200-225 g; 17,5-20,0 kg: 255-280 g
Additives declared on the label
Nutritional additives
Vitamin A 12000 IE/kg; Vitamin D3 1200 IE/kg; Vitamin E 150 mg/kg; Zink (als Zinkoxid) 70 mg/kg; Jod (als Kalziumjodat, wasserfrei) 2 mg/kg; Selen (als Natriumselenit) 0,2 mg/kg; Kupfer (als Kupfer(II)-sulfat-Pentahydrat) 10 mg/kg; Zink (als Aminosäuren-Zinkchelat, Hydrat) 45 mg/kg; Biotin 200 µg/kg
Technological additives
Antioxidationsmittel
Ingredients (14)30% of the recipe is estimated
Estimated composition
- meat 40.0%
- carb 36.7%
- supplement 8.9%
- oil 5.2%
- other 2.8%
- fibre 2.4%
- additive 2.1%
- unknown 1.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Trout (40.0%) | Trout | meat · good | 40 | 40.0 |
| 2 | Sweet Potato (30.5%) | Sweet Potatoes | carb · good | 30.5 | 30.5 |
| 3 | Pea Protein | Pea protein | carb · medium | - | 3.2 |
| 4 | Potato Protein | Potato protein | carb · medium | - | 3.1 |
| 5 | Sunflower Oil | Sunflower oil | oil · good | - | 2.9 |
| 6 | Vegetable Broth | Vegetable Broth | other · medium | - | 2.8 |
| 7 | Yeast | Yeast | supplement · good | - | 2.7 |
| 8 | Monocalcium Phosphate | Monocalcium phosphate | supplement · good | - | 2.5 |
| 9 | Apple Pomace | Apple Fibre | fibre · medium | - | 2.4 |
| 10 | Salmon Oil | Salmon Oil | oil · good | - | 2.3 |
| 11 | Sodium Chloride | Salt | additive · poor | - | 2.1 |
| 12 | Green-Lipped Mussel | Green-Lipped Mussel | supplement · good | - | 2.0 |
| 13 | Glucosamine | Glucosamine | supplement · good | - | 1.9 |
| 14 | Chondroitin | Chondroitin | supplement · good | - | 1.7 |
- 1. Trout (40.0%)40% declared40.0% estimated
- 2. Sweet Potato (30.5%)30.5% declared30.5% estimated
- 3. Pea Protein3.2% estimated
- 4. Potato Protein3.1% estimated
- 5. Sunflower Oil2.9% estimated
- 6. Vegetable Broth2.8% estimated
- 7. Yeast2.7% estimated
- 8. Monocalcium Phosphate2.5% estimated
- 9. Apple Pomace2.4% estimated
- 10. Salmon Oil2.3% estimated
- 11. Sodium Chloride2.1% estimated
- 12. Green-Lipped Mussel2.0% estimated
- 13. Glucosamine1.9% estimated
- 14. Chondroitin1.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-27
Brand and contact: HEY HOLY
- Website
- https://heyholy.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-27
- Scored with
- Model v3 (methodology)
- Product page
- heyholy.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.7/5 · 1,401 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 70 out of 100 based on several key factors. The overall quality of the ingredient list and the meat content contributed +7.4 and +2.6 points respectively. Conversely, the carbohydrate content and ingredients without printed percentages resulted in deductions of -3.2 and -3.1.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.36 |
| Meat share of dry matter | 27.4% | 0.096 | +2.63 |
| Carb share of dry matter | 27.4% | -0.115 | -3.15 |
| Oil share of dry matter | 12.6% | -0.092 | -1.16 |
| Additive share of dry matter | 4.7% | 0.163 | +0.76 |
| Supplement share of dry matter | 20.0% | -0.012 | -0.24 |
| Other share of dry matter | 0.3% | -0.375 | -0.13 |
| Unrecognised share of dry matter | 2.3% | -0.027 | -0.06 |
| Recipe graded poor | 2.1% | -0.065 | -0.14 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.1% | 0.060 | +0.13 |
| Undeclared quantities | 29.5% | -0.106 | -3.11 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -2.59 | 0.222 | -0.58 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.36 |
| Meat share of dry matter | 27.4% | 0.096 | +2.63 |
| Carb share of dry matter | 27.4% | -0.115 | -3.15 |
| Oil share of dry matter | 12.6% | -0.092 | -1.16 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 4.7% | 0.163 | +0.76 |
| Supplement share of dry matter | 20.0% | -0.012 | -0.24 |
| Other share of dry matter | 0.3% | -0.375 | -0.13 |
| Unrecognised share of dry matter | 2.3% | -0.027 | -0.06 |
| Recipe graded poor | 2.1% | -0.065 | -0.14 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.1% | 0.060 | +0.13 |
| Undeclared quantities | 29.5% | -0.106 | -3.11 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.59 | 0.222 | -0.58 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 69.7
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 22 | 26.8 (band 18.21951219512195 to 40%) | 93.7 |
| Fat | 12.5 | 15.2 (band 5.567073170731708 to 20%) | 100 |
| Fibre | 2.5 | 3 (band 0.5 to 5%) | 100 |
| Calcium | 1 | 1.2 (band 0.5060975609756098 to 2.5%) | 91.5 |
| Phosphorus | 0.8 | 1 (band 0.40487804878048783 to 1.6%) | 98.7 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 85 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 332 | 404.9 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 12000 IE/kg
- Vitamin D3 1200 IE/kg
- Vitamin E 150 mg/kg
- Zink (als Zinkoxid) 70 mg/kg
- Jod (als Kalziumjodat, wasserfrei) 2 mg/kg
- Selen (als Natriumselenit) 0,2 mg/kg
- Kupfer (als Kupfer(II)-sulfat-Pentahydrat) 10 mg/kg
- Zink (als Aminosäuren-Zinkchelat, Hydrat) 45 mg/kg
- Biotin 200 µg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (70.5% of the recipe mass) (voluntary) | 14.1/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "100% Getreidefrei" — supported by the declared grain-free data.
- "eine einzige tierische Proteinquelle" — supported by the declared single protein data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Hochverträglich (on page) | Functional | not checkable | Manufacturer assertion |
| 100% Getreidefrei (on page) | Free-from | consistent | Manufacturer assertion |
| Rassenspezifisch (on page) | Functional | not checkable | Manufacturer assertion |
| Frische Forelle (on page) | Content | not checkable | Manufacturer assertion |
| Glukosamin und Chondroitin liefern wertvolle Knorpelbausteine, um Gelenk- und Knochenerkrankungen vorzubeugen (on page) | Functional | not checkable | Manufacturer assertion |
| Bierhefe, Zink und B-Vitamine unterstützen eine gesunde Haut (on page) | Functional | not checkable | Manufacturer assertion |
| Biotin unterstützt die Keratinbildung und trägt zu glänzendem Fell sowie starken Krallen bei (on page) | Functional | not checkable | Manufacturer assertion |
| eine einzige tierische Proteinquelle (on page) | Content | consistent | Manufacturer assertion |
| Pfefferminze fördert die Mundgesundheit (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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