Hardy's Premium Pet Foods Jurassic Grain Free Puppy Chicken, Sweet potato, Carrots and Peas
Dry Extruded · completeHigh meatClear label
Our verdict
Is Hardy's Premium Pet Foods Jurassic Grain Free Puppy Chicken, Sweet potato, Carrots and Peas a good dog food?
We score it 71/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with chicken, dried chicken protein and turkey as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 28% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 28% |
| Fat | 15% |
| Fibre | 2.30% |
| Ash | 8% |
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamin A 15,000 IU; Vitamin D3 2,250 IU; Iron 160 mg; Iodine 1.58 mg; Copper 60 mg; Manganese 110 mg; Zinc 130 mg; Selenium 0.60 mg
Ingredients (12)21% of the recipe is estimated
Estimated composition
- meat 60.0%
- carb 25.5%
- veg 5.7%
- fibre 4.8%
- supplement 4.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 20% Freshly Prepared Chicken | Chicken | meat · medium | 20 | 20.0 |
| 2 | 14% Dried Chicken | Dried chicken protein | meat · good | 14 | 14.0 |
| 3 | 7% Freshly Prepared Turkey | Turkey | meat · medium | 7 | 7.0 |
| 4 | 7% Freshly Prepared Salmon | Salmon | meat · good | 7 | 7.0 |
| 5 | 7% Dried Turkey | Dehydrated turkey protein | meat · good | 7 | 7.0 |
| 6 | 3% Dried Salmon | Salmon | meat · good | 3 | 3.0 |
| 7 | 2% Chicken Stock | Chicken Broth | meat · medium | 2 | 2.0 |
| 8 | Sweet Potato (19%) | Sweet Potatoes | carb · good | 19 | 19.0 |
| 9 | Potato | Potatoes | carb · medium | - | 6.5 |
| 10 | Linseed | Linseed | veg · good | - | 5.7 |
| 11 | Beet Pulp | Beet Pulp | fibre · medium | - | 4.8 |
| 12 | Omega 3 Supplement | Omega-3 Supplement | supplement · good | - | 4.0 |
- 1. 20% Freshly Prepared Chicken20% declared20.0% estimated
- 2. 14% Dried Chicken14% declared14.0% estimated
- 3. 7% Freshly Prepared Turkey7% declared7.0% estimated
- 4. 7% Freshly Prepared Salmon7% declared7.0% estimated
- 5. 7% Dried Turkey7% declared7.0% estimated
- 6. 3% Dried Salmon3% declared3.0% estimated
- 7. 2% Chicken Stock2% declared2.0% estimated
- 8. Sweet Potato (19%)19% declared19.0% estimated
- 9. Potato6.5% estimated
- 10. Linseed5.7% estimated
- 11. Beet Pulp4.8% estimated
- 12. Omega 3 Supplement4.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-22
Brand and contact: Hardy's Premium Pet Foods
- Phone
- 01305 260222
- Address
- Hardy's, Unit C4, Marabout Industrial Estate, Dorchester, Dorset, DT1 1YA
- Contact page
- www.hardyspremiumpetfoods.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-22
- Scored with
- Model v3 (methodology)
- Product page
- www.hardyspremiumpetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 71 out of 100. The overall quality of the ingredient list contributed +7.1 points, and the meat content added +5.9 points. Being labelled nutritionally complete added +2.3 points. However, the processing format reduced the score by -6.7 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.14 |
| Meat share of dry matter | 61.9% | 0.096 | +5.94 |
| Carb share of dry matter | 12.4% | -0.115 | -1.43 |
| Vegetable share of dry matter | 9.9% | -0.005 | -0.05 |
| Supplement share of dry matter | 7.2% | -0.012 | -0.09 |
| Undeclared quantities | 21.0% | -0.106 | -2.22 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.14 |
| Meat share of dry matter | 61.9% | 0.096 | +5.94 |
| Carb share of dry matter | 12.4% | -0.115 | -1.43 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 9.9% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 7.2% | -0.012 | -0.09 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 21.0% | -0.106 | -2.22 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 70.6
- Final score
- 71/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28 | 30.9 | 100 |
| Fat | 15 | 16.6 | 100 |
Scored over 2 declared nutrients (combined weight 40); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 8 nutritional additives on the label
- Vitamin A 15,000 IU
- Vitamin D3 2,250 IU
- Iron 160 mg
- Iodine 1.58 mg
- Copper 60 mg
- Manganese 110 mg
- Zinc 130 mg
- Selenium 0.60 mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (79% of the recipe mass) (voluntary) | 15.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "High Protein Puppy Food" — the declared label says otherwise on high protein.
Consistent with the label
- "UK-Made Puppy Food" — supported by the declared made in the UK data.
5 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| UK-Made Puppy Food (on page) | provenance | consistent | Manufacturer assertion |
| Grain Free (on page) | Content | not checkable | Manufacturer assertion |
| Enriched with an Omega-3 Supplement, providing a natural source of EPA and DHA (on page) | Functional | not checkable | Manufacturer assertion |
| Glucosamine, Chondroitin Sulphate, and MSM to help ensure healthy cartilage and robust joint development (on page) | Functional | not checkable | Manufacturer assertion |
| no added artificial colours or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| High Protein Puppy Food (on page) | High/low level | contradicted | Manufacturer assertion |
| 60% total Chicken, Turkey, and Salmon (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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