Happy Dog Puppy Dry Food Phase 1 (Baby Fit & Vital)
Dry Extruded complete Clear label
Is Happy Dog Puppy Dry Food Phase 1 (Baby Fit & Vital) a good dog food?
We score it 56/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 56 out of 100. The inclusion of ingredients without printed percentages contributed -7.7 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +5.9 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
73% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe56
- Nutritionalmedium99
- Transparency60
- Safety100
- Evidencelimited0
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 30%
- Fat
- 16%
- Fibre
- 3%
- Ash
- 7.50%
- Omega-3 fatty acids
- 0.40%
- Omega-6 fatty acids
- 4%
- Calcium
- 1.60%
- Phosphorus
- 1%
- Sodium
- 0.40%
Energy: 386.5 kcal/100g
Additives & feeding info
Nutritional additives
vitamin A (3a672a) 17000 IU/kg; vitamin D3 (3a671) 1000 IU/kg; vitamin E (all rac-alpha-tocopheryl acetate 3a700) 125 mg/kg; vitamin B1 (thiamine mononitrate 3a821) 4 mg/kg; vitamin B2 (riboflavin 3a825ii) 4 mg/kg; vitamin B6 (pyridoxine hydrochloride 3a831) 4 mg/kg; biotin (3a880) 495 mcg/kg; calcium D-pantothenate (3a841) 10 mg/kg; niacin (3a314) 50 mg/kg; vitamin B12 70 mcg/kg; vitamin C (sodium calcium ascorbyl phosphate 3a312) 30 mg/kg; choline chloride (3a890) 55 mg/kg; iron (ferrous sulfate, monohydrate 3b103) 65 mg/kg; copper (copper(II) sulfate pentahydrate 3b405) 14 mg/kg; zinc (zinc oxide 3b603 100 mg, amino acid zinc chelate, hydrate 3b606 25 mg) 125 mg/kg; manganese (manganese (II) oxide 3b502) 30 mg/kg; iodine (calcium iodate, anhydrous 3b202) 2.5 mg/kg; selenium (sodium selenite 3b801) 0.2 mg/kg
Technological additives
tocopherol extracts from vegetable oils 1b306(i)
Feeding guide
Daily total food amount approximately 4-6% of body weight, split into 2 meals per day; amounts based on final adult weight and age in months (refer to on-pack feeding table).
Reviews
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list beef, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry
- Your dog avoids turkey: the label lists poultry
- Your dog avoids lamb: the label lists lamb
- Your dog avoids fish: the label lists salmon protein
- Your dog avoids grain: the label lists maize flour
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (35)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Poultry protein* (18%) | Poultry | meat | medium | 18 | 18.0 |
| 2 | maize flour | Maize Flour | carb | medium | - | 3.4 |
| 3 | rice flour | Rice flour | carb | medium | - | 3.4 |
| 4 | greaves | Greaves | meat | poor | - | 3.3 |
| 5 | poultry fat | Poultry Fat | oil | medium | - | 3.2 |
| 6 | 5% salmon meal | Salmon Protein | meat | good | 5 | 5.0 |
| 7 | lamb protein* (4%) | Lamb | meat | medium | 4 | 4.0 |
| 8 | sunflower oil | Sunflower oil | oil | good | - | 3.2 |
| 9 | beet molasses pulp* | Blackstrap molasses | carb | medium | - | 3.1 |
| 10 | hydrolysed liver | Liver Hydrolysate | meat | medium | - | 3.0 |
| 11 | apple pomace* | Apple Fibre | fibre | medium | - | 3.0 |
| 12 | cellulose | Cellulose | fibre | medium | - | 2.9 |
| 13 | rapeseed oil | Rapeseed oil | oil | good | - | 2.9 |
| 14 | Potassium chloride | Potassium Chloride | supplement | medium | - | 2.8 |
| 15 | yeast* | Yeast | supplement | good | - | 2.7 |
| 16 | sodium chloride | Salt | additive | poor | - | 2.7 |
| 17 | dried whole egg (0.2%) | Dried Whole Egg | meat | good | 0.2 | 0.2 |
| 18 | seaweed* | Seaweed | veg | good | - | 2.6 |
| 19 | linseed (0.16%) | Linseed | veg | good | 0.16 | 0.2 |
| 20 | psyllium husk | Psyllium fibre | fibre | good | - | 2.6 |
| 21 | mussel meat* (0.05%) | Fresh Meat | meat | medium | 0.05 | 0.05 |
| 22 | yucca schidigera* | Yucca Schidigera | supplement | good | - | 2.5 |
| 23 | yeast* | Yeast | supplement | good | - | 2.4 |
| 24 | milk thistle | Milk Thistle | veg | good | - | 2.4 |
| 25 | artichoke | Artichoke | veg | good | - | 2.3 |
| 26 | dandelion | Dandelion Root | veg | good | - | 2.3 |
| 27 | ginger (0.013%) | Ginger | veg | good | 0.013 | 0.01 |
| 28 | birch leaves | Birch Leaves | veg | medium | - | 2.2 |
| 29 | nettle | Nettles | veg | good | - | 2.1 |
| 30 | chamomile | Chamomile | veg | good | - | 2.1 |
| 31 | coriander | Coriander | veg | good | - | 2.0 |
| 32 | rosemary | Rosemary | veg | good | - | 2.0 |
| 33 | sage | Sage | veg | good | - | 1.9 |
| 34 | licorice root | Licorice Root | supplement | medium | - | 1.8 |
| 35 | thyme (total dried herbs 0.16%) *) dried | Thyme | veg | good | - | 1.8 |
Brand
- Website
- https://www.happydoguk.com/
- [email protected]
- Phone
- (530) 267-6262
- Address
- 300 Salem Street Chico,CA 95928
- Contact page
- www.happydog.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.happydoguk.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.85 |
| Meat share of dry matter | 18.0% | 0.096 | +1.72 |
| Carb share of dry matter | 14.5% | -0.115 | -1.67 |
| Oil share of dry matter | 15.0% | -0.092 | -1.38 |
| Vegetable share of dry matter | 11.4% | -0.005 | -0.06 |
| Additive share of dry matter | 4.0% | 0.163 | +0.64 |
| Supplement share of dry matter | 18.6% | -0.012 | -0.23 |
| Recipe graded poor | 6.0% | -0.065 | -0.39 |
| Poor-quality meat in recipe | 3.3% | -0.179 | -0.59 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.3% | 0.060 | +0.20 |
| Undeclared quantities | 72.6% | -0.106 | -7.66 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -3.27 | 0.222 | -0.73 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.85 |
| Meat share of dry matter | 18.0% | 0.096 | +1.72 |
| Carb share of dry matter | 14.5% | -0.115 | -1.67 |
| Oil share of dry matter | 15.0% | -0.092 | -1.38 |
| Vegetable share of dry matter | 11.4% | -0.005 | -0.06 |
| Additive share of dry matter | 4.0% | 0.163 | +0.64 |
| Supplement share of dry matter | 18.6% | -0.012 | -0.23 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 6.0% | -0.065 | -0.39 |
| Poor-quality meat in recipe | 3.3% | -0.179 | -0.59 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.3% | 0.060 | +0.20 |
| Undeclared quantities | 72.6% | -0.106 | -7.66 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -3.27 | 0.222 | -0.73 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 55.6
- Final score
- 56/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 30 | 33.1 | 100 |
| Fat | 16 | 17.7 | 100 |
| Calcium | 1.6 | 1.8 | 89.5 |
| Phosphorus | 1 | 1.1 | 100 |
| Sodium | 0.4 | 0.4 (band 0.23488950276243092+%) | 100 |
| Calcium:phosphorus ratio | 1.6 | 1.6 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 386.5 | 427.1 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 95); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 18 nutritional additives on the label
- vitamin A (3a672a) 17000 IU/kg
- vitamin D3 (3a671) 1000 IU/kg
- vitamin E (all rac-alpha-tocopheryl acetate 3a700) 125 mg/kg
- vitamin B1 (thiamine mononitrate 3a821) 4 mg/kg
- vitamin B2 (riboflavin 3a825ii) 4 mg/kg
- vitamin B6 (pyridoxine hydrochloride 3a831) 4 mg/kg
- biotin (3a880) 495 mcg/kg
- calcium D-pantothenate (3a841) 10 mg/kg
- niacin (3a314) 50 mg/kg
- vitamin B12 70 mcg/kg
- vitamin C (sodium calcium ascorbyl phosphate 3a312) 30 mg/kg
- choline chloride (3a890) 55 mg/kg
- iron (ferrous sulfate, monohydrate 3b103) 65 mg/kg
- copper (copper(II) sulfate pentahydrate 3b405) 14 mg/kg
- zinc (zinc oxide 3b603 100 mg, amino acid zinc chelate, hydrate 3b606 25 mg) 125 mg/kg
- manganese (manganese (II) oxide 3b502) 30 mg/kg
- iodine (calcium iodate, anhydrous 3b202) 2.5 mg/kg
- selenium (sodium selenite 3b801) 0.2 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (27.4% of the recipe mass) (voluntary) | 5.5/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Wheat-free" — the declared label says otherwise on grain-free.
4 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| omega-rich flaxseed for skin and coat (on page) | Content | not checkable | Manufacturer assertion |
| Wheat-free (on page) | Free-from | contradicted | Manufacturer assertion |
| Fit & Vital Puppy supports healthy growth with proteins from five animal sources (on page) | Functional | not checkable | Manufacturer assertion |
| ginger to boost immunity (on page) | Functional | not checkable | Manufacturer assertion |
| enriched with New Zealand mussels, it's perfect for strong joints and early development (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Happy Dog
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Alternatives to Puppy Dry Food Phase 1 (Baby Fit & Vital)
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
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