Fidelis Horse with Sweet Potato, Carrot & Blueberries
Fresh Shelf complete High meat Clear label Full label
Is Fidelis Horse with Sweet Potato, Carrot & Blueberries a good dog food?
We score it 81/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
We scored this product 81 out of 100, drawing on several factors. The overall quality of the ingredient list contributed +7.7 points, while the meat content added +6.4 points. Being labelled nutritionally complete gave +2.3, and printing percentages for most of the recipe contributed +1.
- Recipe81
- Nutritionalmedium100
- Transparency90
- Safety100
- EvidenceNot recorded
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 16.30%
- Fat
- 6.50%
- Fibre
- 1.30%
- Ash
- 2.40%
- Moisture
- 68%
- Carbohydrates
- 6.50%
Energy: 130 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin D (3a671) 35 IU/100g; Manganese (3b503) 0.2 mg/100g; Copper (3b405) 0.2 mg/100g; Selenium (3b801) 12.5 µg/100g; Zinc (3b603) 3.5 mg/100g
Storage
Shelf life of at least 1 year unopened; after opening refrigerate and use within 3-4 days.
Feeding guide
Puppies up to 8 months: ~4.5% of body weight per day; Dogs up to 15 kg: ~2.5-3% of body weight per day; Dogs over 15 kg: ~2.5-3% of body weight per day. Example: 20 kg dog at 2.5% = 500g/day. Adjust for age, breed, activity. Transition over 5-7 days.
Reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: horse
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 20.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (17)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh Horse Muscle Meat (60%) | Muscle Meat | meat | good | 60 | 60.0 |
| 2 | Fresh Horse Offal (10%) | Offal | meat | medium | 10 | 10.0 |
| 3 | Fresh Sweet Potato (5%) | Sweet Potatoes | carb | good | 5 | 5.0 |
| 4 | Fresh Peas (4%) | Peas | veg | good | 4 | 4.0 |
| 5 | Fresh Carrots (4%) | Carrots | veg | good | 4 | 4.0 |
| 6 | Fresh Apple (3%) | Apples | veg | good | 3 | 3.0 |
| 7 | Fresh Broccoli (3%) | Broccoli | veg | good | 3 | 3.0 |
| 8 | Brewer's Yeast (2%) | Brewer's Yeast | supplement | good | 2 | 2.0 |
| 9 | Fresh Blueberries (2%) | Blueberries | veg | good | 2 | 2.0 |
| 10 | Fresh Cranberries (2%) | Cranberries | veg | good | 2 | 2.0 |
| 11 | Algae Oil (1.5%) | Algae Oil | oil | good | 1.5 | 1.5 |
| 12 | Sunflower Seeds (1%) | Sunflower Seeds | veg | good | 1 | 1.0 |
| 13 | Pumpkin Seeds (1%) | Pumpkin Seeds | veg | good | 1 | 1.0 |
| 14 | Algae Powder (0.6%) | Seaweed | veg | good | 0.6 | 0.6 |
| 15 | Rosehip Shells (0.4%) | Rosehip Shells | supplement | good | 0.4 | 0.4 |
| 16 | Rosemary (0.3%) | Rosemary | veg | good | 0.3 | 0.3 |
| 17 | Seaweed Powder (0.2%) | Seaweed Meal | supplement | medium | 0.2 | 0.2 |
Brand
- Website
- https://fidelisdog.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- fidelisdog.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.68 |
| Meat share of dry matter | 66.4% | 0.096 | +6.38 |
| Carb share of dry matter | 4.2% | -0.115 | -0.49 |
| Oil share of dry matter | 5.0% | -0.092 | -0.46 |
| Vegetable share of dry matter | 17.4% | -0.005 | -0.09 |
| Supplement share of dry matter | 6.9% | -0.012 | -0.08 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.68 |
| Meat share of dry matter | 66.4% | 0.096 | +6.38 |
| Carb share of dry matter | 4.2% | -0.115 | -0.49 |
| Oil share of dry matter | 5.0% | -0.092 | -0.46 |
| Vegetable share of dry matter | 17.4% | -0.005 | -0.09 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 6.9% | -0.012 | -0.08 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 80.9
- Final score
- 81/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 16.3 | 50.9 (band 18.28125 to 40%) | 100 |
| Fat | 6.5 | 20.3 (band 5.5859375 to 20%) | 100 |
| Fibre | 1.3 | 4.1 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 130 | 406.3 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 5 nutritional additives on the label
- Vitamin D (3a671) 35 IU/100g
- Manganese (3b503) 0.2 mg/100g
- Copper (3b405) 0.2 mg/100g
- Selenium (3b801) 12.5 µg/100g
- Zinc (3b603) 3.5 mg/100g
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| gently cooked high nutrient content shelf-stable without refrigeration (on page) | Functional | not checkable | Manufacturer assertion |
| complete, natural diet based on veterinary recommendations (on page) | Functional | not checkable | Manufacturer assertion |
| Balanced & Complete Fresh Food For Dogs (on pack) | Functional | not checkable | Manufacturer assertion |
| Free from flavor enhancers, preservatives, and fillers (on page) | Free-from | not checkable | Manufacturer assertion |
| Rich in Iron (on page) | High/low level | not checkable | Manufacturer assertion |
| 100% natural fresh food for dogs (on page) | Content | not checkable | Manufacturer assertion |
| 0% artificial additives (on page) | Free-from | not checkable | Manufacturer assertion |
| No High-temperature Processing • No Plastic Packaging • No Nasty Fillers • No Extrusion • No Sterile Tins (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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