Our verdict
Is Ethically Raised Raw Grass Fed Venison a good dog food?
We score it 59/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: venison
- Doesn't list chicken, beef, turkey, lamb, fish, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 24.5% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 16.80% · Fat 6.80%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 16.80% |
| Fat | 6.80% |
| Fibre | 0.60% |
| Ash | 1.50% |
| Moisture | 72.30% |
Additives & feeding info
Feeding and storage
Storage
Frozen storage implied — packaging described as 'ultra thin packaging for fast defrosting' and 'easy to stack in the freezer'. Delivered within 48hrs.
Feeding guide
Feeding calculator available on the product page to calculate how much raw food your dog needs.
No additives recorded yet.
Ingredients (15)100% of the recipe is estimated
Estimated composition
- meat 67.5%
- oil 17.5%
- veg 15.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Grass Fed Venison: Whole Cuts | Venison | meat · good | - | 8.7 |
| 2 | Liver | Liver | meat · good | - | 8.4 |
| 3 | Kidney | Kidney | meat · good | - | 8.1 |
| 4 | Squash | Butternut Squash | veg · good | - | 7.8 |
| 5 | Spinach | Spinach | veg · good | - | 7.5 |
| 6 | Asparagus | Asparagus | veg · good | - | 7.2 |
| 7 | Blueberries | Blueberries | veg · good | - | 6.9 |
| 8 | Raspberries | Raspberries | veg · good | - | 6.6 |
| 9 | Pumpkin Seeds | Pumpkin Seeds | veg · good | - | 6.2 |
| 10 | Sunflower Seeds | Sunflower Seeds | veg · good | - | 5.9 |
| 11 | Seaweed | Seaweed | veg · good | - | 5.6 |
| 12 | Algae Oil | Algae Oil | oil · good | - | 5.3 |
| 13 | Turmeric | Turmeric | veg · good | - | 5.0 |
| 14 | 6% Curcumin | Curcuminoids | supplement · medium | 6 | 6.0 |
| 15 | Organically Certified | unmatched | - | - | 4.7 |
- 1. Grass Fed Venison: Whole Cuts8.7% estimated
- 2. Liver8.4% estimated
- 3. Kidney8.1% estimated
- 4. Squash7.8% estimated
- 5. Spinach7.5% estimated
- 6. Asparagus7.2% estimated
- 7. Blueberries6.9% estimated
- 8. Raspberries6.6% estimated
- 9. Pumpkin Seeds6.2% estimated
- 10. Sunflower Seeds5.9% estimated
- 11. Seaweed5.6% estimated
- 12. Algae Oil5.3% estimated
- 13. Turmeric5.0% estimated
- 14. 6% Curcumin6% declared6.0% estimated
- 15. Organically Certified4.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Ethically Raised
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- ethicallyraised.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.3/5 · 59 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scores 59 out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, weighed on the result at -10.6. The overall quality of the ingredient list lifted the score by +9.2. The oil and fat content pulled it down by -3.2, and the vegetable and fruit content took off another -0.1.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +9.19 |
| Oil share of dry matter | 34.8% | -0.092 | -3.21 |
| Vegetable share of dry matter | 27.1% | -0.005 | -0.14 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +9.19 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 34.8% | -0.092 | -3.21 |
| Vegetable share of dry matter | 27.1% | -0.005 | -0.14 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 59.1
- Final score
- 59/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 16.8 | 54.5 (band 18 to 40%) | 100 |
| Fat | 6.8 | 22.1 (band 5.5 to 20%) | 100 |
| Fibre | 0.6 | 1.9 (band 0.5 to 5%) | 89.3 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 69.2% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Ethically sourced British Venison (on page) | provenance | not checkable | Manufacturer assertion |
| Beyond sustainable (on page) | provenance | not checkable | Manufacturer assertion |
| Biologically appropriate (on page) | Functional | not checkable | Manufacturer assertion |
| Nutritionally balanced (on page) | Functional | not checkable | Manufacturer assertion |
| Ultra low carbon (on page) | Content | not checkable | Manufacturer assertion |
| Beyond organic (on page) | Content | not checkable | Manufacturer assertion |
| 100% grass fed (on page) | Content | not checkable | Manufacturer assertion |
| formulated and tested to meet FEDIAF (European Pet Food Federation) guidelines as a minimum (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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