Earth Animal Air-Dried Holiday Feast Jerky

Treat · complementary

Air-Dried Holiday Feast Jerky
This is sold as a treat, not as an everyday meal. The 1–100 rating applies to complete meals, so it isn't scored. Ingredient breakdown below.

Our verdict

Is Earth Animal Air-Dried Holiday Feast Jerky a good dog food?

This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Single named animal protein: turkey.
  • Doesn't list grain ingredients.

Why you might not

  • A treat, not a complete diet: feed as an extra, not the whole diet.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
  • Its additive load costs about 4 points in the rating.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Single named protein: turkey
  • Doesn't list chicken, beef, lamb, fish, venison, pork, duck as ingredients

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

What the label tells us

  • The label lists 12 ingredients.
  • Names its animal sources (3 named ingredients).
  • Uses generic terms (Turkey, Neck): the specific animal source is not stated.
  • Lists no artificial colours or preservatives.
  • Prints no ingredient quantities.
Why is this treat not scored?

Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.

What should I look for on a treat label?

A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.

These points are derived from the published ingredient list, not a rating.

Nutrition and feedingProtein 19% · Fat 11%

Typical analysis (as fed)

NutrientAs fed
Protein19%
Fat11%
Fibre2%
Moisture30%

Additives & feeding info

Feeding and storage

Feeding guide

This product is intended for intermittent or supplemental feeding only. Always provide plenty of fresh water.

Additives declared on the label

Technological additives

Mixed Tocopherols (a preservative); Rosemary Extract

Ingredients (12)100% of the recipe is estimated

Estimated composition

  • meat 46.8%
  • veg 22.5%
  • additive 13.1%
  • carb 10.4%
  • mineral 7.2%
#As declaredMatchedLabel readingDeclared %Est. %
1TurkeyTurkeymeat · medium-10.8
2QuinoaQuinoacarb · good-10.4
3Turkey LiverTurkey livermeat · good-9.9
4Turkey NeckNeckmeat · medium-9.5
5Coconut GlycerinCoconutveg · good-9.0
6Turkey HeartTurkey Heartmeat · good-8.6
7Turkey GizzardTurkey Gizzardmeat · good-8.1
8CranberriesCranberriesveg · good-7.7
9Sea SaltSea Saltmineral · medium-7.2
10Apple Cider VinegarApple Cider Vinegaradditive · medium-6.8
11Mixed TocopherolsTocopherolsadditive · good-6.3
12Rosemary ExtractRosemaryveg · good-5.9
  1. 1. Turkey10.8% estimated
    Turkey · meat · medium
  2. 2. Quinoa10.4% estimated
    Quinoa · carb · good
  3. 3. Turkey Liver9.9% estimated
    Turkey liver · meat · good
  4. 4. Turkey Neck9.5% estimated
    Neck · meat · medium
  5. 5. Coconut Glycerin9.0% estimated
    Coconut · veg · good
  6. 6. Turkey Heart8.6% estimated
    Turkey Heart · meat · good
  7. 7. Turkey Gizzard8.1% estimated
    Turkey Gizzard · meat · good
  8. 8. Cranberries7.7% estimated
    Cranberries · veg · good
  9. 9. Sea Salt7.2% estimated
    Sea Salt · mineral · medium
  10. 10. Apple Cider Vinegar6.8% estimated
    Apple Cider Vinegar · additive · medium
  11. 11. Mixed Tocopherols6.3% estimated
    Tocopherols · additive · good
  12. 12. Rosemary Extract5.9% estimated
    Rosemary · veg · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-18

Brand and contact: Earth Animal

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-18

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

Trustpilot: 3.7/5 · 1 reviews

3 reviews on this product · 5.0/5

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.89.191+7.20
Carb share of dry matter20.6%-0.115-2.37
Vegetable share of dry matter7.6%-0.005-0.04
Additive share of dry matter26.6%0.163+4.33
Undeclared quantities100.0%-0.106-10.56
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-15.820.222-3.51
Processing multiplier1.0833.786+36.49
Processing: Dry Air Driedyes6.331+6.33
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.89.191+7.20
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter20.6%-0.115-2.37
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter7.6%-0.005-0.04
Additive share of dry matter26.6%0.163+4.33
Supplement share of dry matter0.0%-0.012+0.00
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-15.820.222-3.51
Processing multiplier1.0833.786+36.49
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedyes6.331+6.33
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.28
Additives declared on label
+1 transparency bonus
Subtotal
66.9
Final score
67/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.

Nutritional: declared analysis vs reference ranges

Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)5/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
SOFT, BREAKABLE, REWARD-READY (on page)Functionalnot checkableManufacturer assertion
Veterinary formulated (on page)Functionalnot checkableManufacturer assertion
Made to Nourish, Not Just Reward Air-dried with the same gut-first ingredients as Wisdom food. Because a great treat should do more than taste good. (on page)Functionalnot checkableManufacturer assertion
EXCEPTIONALLY SOURCED INGREDIENTS A festive blend of G.A.P. rated turkey muscle, organs and cranberries providing naturally dense, delicious nutrition in every bite. (on page)Contentnot checkableManufacturer assertion
Nothing wasted. Nothing without purpose. There are no fillers in Wisdom (on page)Free-fromnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

See all products from Earth Animal

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