Loving Pets Chicken Wrapped Sweet Potato Biscuit Treat

Treat · complementary

Chicken Wrapped Sweet Potato Biscuit Treat
This is sold as a treat, not as an everyday meal. The 1–100 rating applies to complete meals, so it isn't scored. Ingredient breakdown below.

Our verdict

Is Loving Pets Chicken Wrapped Sweet Potato Biscuit Treat a good dog food?

This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Single named animal protein: chicken.
  • Low in fat for its format: 5% fat on a dry-matter basis.
  • Declares energy content, which most labels omit.

Why you might not

  • A treat, not a complete diet: feed as an extra, not the whole diet.
  • 3 poor-graded ingredients make up about 23% of the recipe.
  • Low in protein: 11% protein on a dry-matter basis.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Single named protein: chicken
  • Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids grain: the label lists maize / corn
  • You need more protein than this: 11.0% on a dry-matter basis is in the low band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

What the label tells us

  • The label lists 12 ingredients.
  • Uses generic terms (Chicken): the specific animal source is not stated.
  • Lists no artificial colours or preservatives.
  • Prints no ingredient quantities.
Why is this treat not scored?

Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.

What should I look for on a treat label?

A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.

These points are derived from the published ingredient list, not a rating.

Nutrition and feedingProtein 9% · Fat 4%

Typical analysis (as fed)

NutrientAs fed
Protein9%
Fat4%
Fibre2%
Moisture18%

Energy: 297.5 kcal/100g

Additives & feeding info

No additives recorded yet.

Ingredients (13)100% of the recipe is estimated

Estimated composition

  • carb 44.2%
  • supplement 17.3%
  • additive 14.2%
  • meat 10.0%
  • other 7.7%
  • unknown 6.5%
#As declaredMatchedLabel readingDeclared %Est. %
1ChickenChickenmeat · medium-10.0
2Sweet Potato PowderSweet Potatoescarb · good-9.6
3CornMaize / Corncarb · medium-9.2
4TapiocaTapiocacarb · medium-8.8
5Vegetable ProteinVegetable protein extractscarb · poor-8.5
6Corn StarchCornstarchcarb · medium-8.1
7Vegetable GlycerinGlycerineother · medium-7.7
8SorbitolSorbitoladditive · poor-7.3
9SaltSaltadditive · poor-6.9
10Sodium Lactateunmatched--6.5
11Ascorbic Acid (Vitamin C)Vitamin Csupplement · good-6.2
12Glucosamine HydrochlorideGlucosaminesupplement · good-5.8
13Chondroitin SulfateChondroitinsupplement · good-5.4
  1. 1. Chicken10.0% estimated
    Chicken · meat · medium
  2. 2. Sweet Potato Powder9.6% estimated
    Sweet Potatoes · carb · good
  3. 3. Corn9.2% estimated
    Maize / Corn · carb · medium
  4. 4. Tapioca8.8% estimated
    Tapioca · carb · medium
  5. 5. Vegetable Protein8.5% estimated
  6. 6. Corn Starch8.1% estimated
    Cornstarch · carb · medium
  7. 7. Vegetable Glycerin7.7% estimated
    Glycerine · other · medium
  8. 8. Sorbitol7.3% estimated
    Sorbitol · additive · poor
  9. 9. Salt6.9% estimated
    Salt · additive · poor
  10. 10. Sodium Lactate6.5% estimated
    unmatched
  11. 11. Ascorbic Acid (Vitamin C)6.2% estimated
    Vitamin C · supplement · good
  12. 12. Glucosamine Hydrochloride5.8% estimated
    Glucosamine · supplement · good
  13. 13. Chondroitin Sulfate5.4% estimated
    Chondroitin · supplement · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-13

Brand and contact: Loving Pets
Loving Pets logo
Phone
(609) 655-3700
Address
110 Melrich Rd, Cranbury, NJ 08512

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-13

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

Trustpilot: 0.0/5 · 0 reviews

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.39.191+3.00
Carb share of dry matter46.5%-0.115-5.35
Additive share of dry matter17.7%0.163+2.89
Supplement share of dry matter22.1%-0.012-0.27
Other share of dry matter5.3%-0.375-2.00
Unrecognised share of dry matter4.5%-0.027-0.12
Recipe graded poor22.7%-0.065-1.47
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient8.5%0.060+0.51
Undeclared quantities100.0%-0.106-10.56
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatyes-1.180-1.18
Additive penalty-17.720.222-3.93
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.39.191+3.00
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter46.5%-0.115-5.35
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter0.0%-0.005+0.00
Additive share of dry matter17.7%0.163+2.89
Supplement share of dry matter22.1%-0.012-0.27
Other share of dry matter5.3%-0.375-2.00
Unrecognised share of dry matter4.5%-0.027-0.12
Recipe graded poor22.7%-0.065-1.47
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient8.5%0.060+0.51
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatyes-1.180-1.18
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-17.720.222-3.93
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Subtotal
33.1
Final score
33/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.

Nutritional: declared analysis vs reference ranges

Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✗ Additives declared (mandatory) - not on file0/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.

Contradicted by the label

  • "zero additives, fillers, byproducts, wheat, gluten or rice" — the declared label says otherwise on grain-free.

4 further claims on file that we cannot check against the label.

Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.

ClaimTypeCheckSubstantiation
contains supportive levels of glucosamine and chondroitin (on page)Functionalnot checkableManufacturer assertion
Helps eliminate destructive chewing (on pack)Functionalnot checkableManufacturer assertion
zero additives, fillers, byproducts, wheat, gluten or rice (on page)Free-fromcontradictedManufacturer assertion
No Additives or artificial preservatives (on pack)Free-fromnot checkableManufacturer assertion
Real chicken: We use real meat in our dog sweet potato and chicken biscuits. There aren't any "chicken flavorings" here! (on page)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

See all products from Loving Pets

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