Our verdict
Is Jinx Puppy Chicken, Brown Rice & Sweet Potato a good dog food?
We score it 50/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids grain: the label lists oats
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 30% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 30% |
| Fat | 14% |
| Fibre | 5% |
| Moisture | 10% |
| Omega-3 fatty acids | 0.80% |
| Omega-6 fatty acids | 2.30% |
| Calcium | 1.20% |
Energy: 346.9 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Feed dry or slightly moistened from 3-4 weeks of age up to 1 year. Detailed cup amounts per body weight and age band provided (1.5-12 months).
Additives declared on the label
Nutritional additives
Vitamin E Supplement; Zinc Proteinate; Iron Proteinate; Niacin Supplement; Copper Proteinate; Manganese Proteinate; Thiamine Mononitrate; Calcium Pantothenate; Pyridoxine Hydrochloride; Riboflavin Supplement; Vitamin A Supplement; Folic Acid; Biotin; Vitamin D3 Supplement; Vitamin B12 Supplement; Ascorbic Acid (Vitamin C) 60 mg/kg; Bacillus coagulans 20M CFU/lb
Technological additives
Chicken Fat preserved with mixed tocopherols
Ingredients (31)100% of the recipe is estimated
Estimated composition
- supplement 50.4%
- veg 14.6%
- carb 12.1%
- meat 8.4%
- oil 7.6%
- additive 3.8%
- mineral 3.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Cage-free Chicken | Chicken | meat · medium | - | 4.3 |
| 2 | Chicken Meal | Dried chicken protein | meat · good | - | 4.2 |
| 3 | Oatmeal | Oats | carb · medium | - | 4.1 |
| 4 | Brown Rice | Rice - brown / whole grain | carb · medium | - | 4.0 |
| 5 | Pearled Barley | Pearled Barley | carb · medium | - | 4.0 |
| 6 | Chicken Fat (preserved with mixed tocopherols) | Chicken Oil and Fat | oil · good | - | 3.9 |
| 7 | Flaxseed | Linseed | veg · good | - | 3.8 |
| 8 | Natural Flavors | Flavor | additive · poor | - | 3.8 |
| 9 | Salmon Oil | Salmon Oil | oil · good | - | 3.7 |
| 10 | Dried Pumpkin | Pumpkin | veg · good | - | 3.6 |
| 11 | Dried Blueberry | Blueberries | veg · good | - | 3.6 |
| 12 | Kale | Kale | veg · good | - | 3.5 |
| 13 | Calcium Carbonate | Calcium Carbonate | supplement · medium | - | 3.4 |
| 14 | Dicalcium Phosphate | Dicalcium phosphate | supplement · medium | - | 3.4 |
| 15 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 3.3 |
| 16 | Choline Chloride | Choline | supplement · good | - | 3.2 |
| 17 | Vitamin E Supplement | Vitamin E | supplement · good | - | 3.2 |
| 18 | Zinc Proteinate | Zinc Proteinate | supplement · good | - | 3.1 |
| 19 | Iron Proteinate | Iron Proteinate | mineral · good | - | 3.0 |
| 20 | Niacin Supplement | Niacin | supplement · good | - | 3.0 |
| 21 | Copper Proteinate | Copper proteinate | supplement · good | - | 2.9 |
| 22 | Manganese Proteinate | Manganese proteinate | supplement · good | - | 2.8 |
| 23 | Thiamine Mononitrate | Thiamine mononitrate | supplement · good | - | 2.7 |
| 24 | Calcium Pantothenate | Calcium pantothenate | supplement · good | - | 2.7 |
| 25 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 2.6 |
| 26 | Riboflavin Supplement | Riboflavin | supplement · good | - | 2.5 |
| 27 | Vitamin A Supplement | Vitamin A | supplement · good | - | 2.5 |
| 28 | Folic Acid | Folic acid | supplement · good | - | 2.4 |
| 29 | Biotin | Biotin | supplement · good | - | 2.3 |
| 30 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement · good | - | 2.3 |
| 31 | Vitamin B12 Supplement. | Vitamin B12 | supplement · good | - | 2.2 |
- 1. Cage-free Chicken4.3% estimated
- 2. Chicken Meal4.2% estimated
- 3. Oatmeal4.1% estimated
- 4. Brown Rice4.0% estimated
- 5. Pearled Barley4.0% estimated
- 6. Chicken Fat (preserved with mixed tocopherols)3.9% estimated
- 7. Flaxseed3.8% estimated
- 8. Natural Flavors3.8% estimated
- 9. Salmon Oil3.7% estimated
- 10. Dried Pumpkin3.6% estimated
- 11. Dried Blueberry3.6% estimated
- 12. Kale3.5% estimated
- 13. Calcium Carbonate3.4% estimated
- 14. Dicalcium Phosphate3.4% estimated
- 15. Potassium Chloride3.3% estimated
- 16. Choline Chloride3.2% estimated
- 17. Vitamin E Supplement3.2% estimated
- 18. Zinc Proteinate3.1% estimated
- 19. Iron Proteinate3.0% estimated
- 20. Niacin Supplement3.0% estimated
- 21. Copper Proteinate2.9% estimated
- 22. Manganese Proteinate2.8% estimated
- 23. Thiamine Mononitrate2.7% estimated
- 24. Calcium Pantothenate2.7% estimated
- 25. Pyridoxine Hydrochloride2.6% estimated
- 26. Riboflavin Supplement2.5% estimated
- 27. Vitamin A Supplement2.5% estimated
- 28. Folic Acid2.4% estimated
- 29. Biotin2.3% estimated
- 30. Vitamin D3 Supplement2.3% estimated
- 31. Vitamin B12 Supplement.2.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Jinx
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- www.thinkjinx.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.3/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 50 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +6.4 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.37 |
| Carb share of dry matter | 12.4% | -0.115 | -1.42 |
| Oil share of dry matter | 8.7% | -0.092 | -0.80 |
| Vegetable share of dry matter | 12.1% | -0.005 | -0.06 |
| Additive share of dry matter | 3.9% | 0.163 | +0.64 |
| Supplement share of dry matter | 53.7% | -0.012 | -0.66 |
| Recipe graded poor | 3.8% | -0.065 | -0.25 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.8% | 0.060 | +0.23 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -4.53 | 0.222 | -1.01 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.37 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 12.4% | -0.115 | -1.42 |
| Oil share of dry matter | 8.7% | -0.092 | -0.80 |
| Vegetable share of dry matter | 12.1% | -0.005 | -0.06 |
| Additive share of dry matter | 3.9% | 0.163 | +0.64 |
| Supplement share of dry matter | 53.7% | -0.012 | -0.66 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 3.8% | -0.065 | -0.25 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.8% | 0.060 | +0.23 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -4.53 | 0.222 | -1.01 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 50.1
- Final score
- 50/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 30 | 33.1 | 100 |
| Fat | 14 | 15.5 | 100 |
| Calcium | 1.2 | 1.3 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 346.9 | 383.3 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 17 nutritional additives on the label
- Vitamin E Supplement
- Zinc Proteinate
- Iron Proteinate
- Niacin Supplement
- Copper Proteinate
- Manganese Proteinate
- Thiamine Mononitrate
- Calcium Pantothenate
- Pyridoxine Hydrochloride
- Riboflavin Supplement
- Vitamin A Supplement
- Folic Acid
- Biotin
- Vitamin D3 Supplement
- Vitamin B12 Supplement
- Ascorbic Acid (Vitamin C) 60 mg/kg
- Bacillus coagulans 20M CFU/lb
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "No corn, wheat, soy or fillers" — the declared label says otherwise on grain-free.
Consistent with the label
- "High protein to support growth" — supported by the declared high protein data.
10 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Cage-free chicken as the #1 ingredient (on page) | provenance | not checkable | Manufacturer assertion |
| Brown rice for sustained energy & fiber (on page) | Functional | not checkable | Manufacturer assertion |
| 20 million patented BC30 probiotics for healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| High protein to support growth (on page) | High/low level | consistent | Manufacturer assertion |
| 20+ nutrient-rich superfoods (on page) | Content | not checkable | Manufacturer assertion |
| DHA for healthy brain development (on page) | Functional | not checkable | Manufacturer assertion |
| Calcium and phosphorus for strong bones and teeth (on page) | Functional | not checkable | Manufacturer assertion |
| Added taurine for heart health (on page) | Functional | not checkable | Manufacturer assertion |
| Biotin and fish oil for a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| No corn, wheat, soy or fillers (on page) | Free-from | contradicted | Manufacturer assertion |
| Clean, complete nutrition made with real, whole ingredients. Nothing artificial, ever. (on page) | Content | not checkable | Manufacturer assertion |
| Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages, including growth of large size dogs (70lb or more as an adult) (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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