Jinx Grass-Fed Beef, Brown Rice, and Sweet Potato Kibble
Dry Air Dried · complete
Our verdict
Is Jinx Grass-Fed Beef, Brown Rice, and Sweet Potato Kibble a good dog food?
We score it 64/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists fish oil
- Your dog avoids grain: the label lists pearled barley
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 27% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 27% |
| Fat | 14% |
| Fibre | 5% |
| Moisture | 10% |
| Omega-3 fatty acids | 0.80% |
| Omega-6 fatty acids | 1.30% |
| Calcium | 1.20% |
Energy: 358 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Safe storage, with no refrigeration needed
Feeding guide
Puppies: 1.5-3 months old twice the adult amount; 3-6 months old 1.5 times adult; 6-11 months old 1.25 times adult. Gestation: increase 25-50%. Lactation: feed free-choice. Adult dogs by weight (lbs to cups/8oz): up to 5: 1/2; 6-10: 1/2-1; 11-20: 1-1 1/2; 21-30: 1 1/2-2; 31-40: 2-2 1/2; 41-60: 2 1/2-3 1/2; 61-80: 3 1/2-4 1/3; 81-100: 4 1/3-5; over 100: add 1/4 cup per 10 lbs. 1 cup = 8oz.
Additives declared on the label
Nutritional additives
Zinc 120 mg/kg; Ascorbic Acid (Vitamin C) 60 mg/kg; Bacillus Coagulans 20M CFU/lb; Vitamins: Vitamin E, Niacin, Vitamin A, Thiamine Mononitrate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Vitamin D3, Biotin, Folic Acid, Vitamin B12; Trace elements: Zinc Methionine Complex, Zinc Sulfate, Iron Proteinate, Ferrous Sulfate, Copper Proteinate, Copper Sulfate, Manganese Proteinate, Sodium Selenite, Manganous Oxide, Calcium Iodate; Choline Chloride
Technological additives
Mixed Tocopherols (a preservative); Citric Acid (a preservative); Rosemary Extract
Ingredients (24)100% of the recipe is estimated
Estimated composition
- veg 23.3%
- carb 18.3%
- meat 15.8%
- fibre 13.1%
- supplement 12.6%
- oil 8.8%
- additive 8.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef | Beef | meat · medium | - | 5.5 |
| 2 | Chicken Meal | Dried chicken protein | meat · good | - | 5.4 |
| 3 | Pearled Barley | Pearled Barley | carb · medium | - | 5.3 |
| 4 | Ground Peas | Peas | veg · good | - | 5.1 |
| 5 | Brown Rice | Rice - brown / whole grain | carb · medium | - | 5.0 |
| 6 | Turkey Meal | Dehydrated turkey protein | meat · good | - | 4.9 |
| 7 | Beef Fat (Preserved with Mixed Tocopherols) | Beef Fat | oil · medium | - | 4.8 |
| 8 | Brewers Dried Yeast | Yeast | supplement · good | - | 4.7 |
| 9 | Sweet Potato | Sweet Potatoes | carb · good | - | 4.6 |
| 10 | Flaxseed | Linseed | veg · good | - | 4.5 |
| 11 | Natural Flavor | Flavor | additive · poor | - | 4.3 |
| 12 | Dried Plain Beet Pulp | Beet Pulp | fibre · medium | - | 4.2 |
| 13 | Monocalcium Phosphate | Monocalcium phosphate | supplement · good | - | 4.1 |
| 14 | Fish Oil | Fish Oil | oil · good | - | 4.0 |
| 15 | Salt | Salt | additive · poor | - | 3.9 |
| 16 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 3.8 |
| 17 | Pumpkin | Pumpkin | veg · good | - | 3.7 |
| 18 | Cranberry | Cranberries | veg · good | - | 3.5 |
| 19 | Coconut Meal | Coconut Flour | carb · medium | - | 3.4 |
| 20 | Chia Seeds | Chia Seeds | veg · good | - | 3.3 |
| 21 | Dried Kelp | Kelp | veg · good | - | 3.2 |
| 22 | Dehydrated Alfalfa Meal | Alfalfa Meal | fibre · medium | - | 3.1 |
| 23 | Ground Miscanthus Grass | Miscanthus Grass | fibre · medium | - | 3.0 |
| 24 | Inulin | Inulin | fibre · good | - | 2.9 |
- 1. Beef5.5% estimated
- 2. Chicken Meal5.4% estimated
- 3. Pearled Barley5.3% estimated
- 4. Ground Peas5.1% estimated
- 5. Brown Rice5.0% estimated
- 6. Turkey Meal4.9% estimated
- 7. Beef Fat (Preserved with Mixed Tocopherols)4.8% estimated
- 8. Brewers Dried Yeast4.7% estimated
- 9. Sweet Potato4.6% estimated
- 10. Flaxseed4.5% estimated
- 11. Natural Flavor4.3% estimated
- 12. Dried Plain Beet Pulp4.2% estimated
- 13. Monocalcium Phosphate4.1% estimated
- 14. Fish Oil4.0% estimated
- 15. Salt3.9% estimated
- 16. Potassium Chloride3.8% estimated
- 17. Pumpkin3.7% estimated
- 18. Cranberry3.5% estimated
- 19. Coconut Meal3.4% estimated
- 20. Chia Seeds3.3% estimated
- 21. Dried Kelp3.2% estimated
- 22. Dehydrated Alfalfa Meal3.1% estimated
- 23. Ground Miscanthus Grass3.0% estimated
- 24. Inulin2.9% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Jinx
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- www.thinkjinx.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.3/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The score is 64 out of 100. Ingredients without printed percentages contributed -10.6 points. The processing format contributed +6.3 points, while the overall quality of the ingredient list contributed +5.1 points. Being labelled nutritionally complete contributed +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.11 |
| Carb share of dry matter | 17.6% | -0.115 | -2.02 |
| Oil share of dry matter | 11.5% | -0.092 | -1.06 |
| Vegetable share of dry matter | 15.5% | -0.005 | -0.08 |
| Additive share of dry matter | 9.8% | 0.163 | +1.60 |
| Supplement share of dry matter | 15.3% | -0.012 | -0.19 |
| Recipe graded poor | 8.2% | -0.065 | -0.53 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 4.3% | 0.060 | +0.26 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -9.94 | 0.222 | -2.21 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.11 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 17.6% | -0.115 | -2.02 |
| Oil share of dry matter | 11.5% | -0.092 | -1.06 |
| Vegetable share of dry matter | 15.5% | -0.005 | -0.08 |
| Additive share of dry matter | 9.8% | 0.163 | +1.60 |
| Supplement share of dry matter | 15.3% | -0.012 | -0.19 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 8.2% | -0.065 | -0.53 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 4.3% | 0.060 | +0.26 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -9.94 | 0.222 | -2.21 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 63.7
- Final score
- 64/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 27 | 30 (band 18 to 40%) | 100 |
| Fat | 14 | 15.6 (band 5.5 to 20%) | 100 |
| Fibre | 5 | 5.6 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 95 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 358 | 397.8 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Declared fortification: 6 nutritional additives on the label
- Zinc 120 mg/kg
- Ascorbic Acid (Vitamin C) 60 mg/kg
- Bacillus Coagulans 20M CFU/lb
- Vitamins: Vitamin E, Niacin, Vitamin A, Thiamine Mononitrate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Vitamin D3, Biotin, Folic Acid, Vitamin B12
- Trace elements: Zinc Methionine Complex, Zinc Sulfate, Iron Proteinate, Ferrous Sulfate, Copper Proteinate, Copper Sulfate, Manganese Proteinate, Sodium Selenite, Manganous Oxide, Calcium Iodate
- Choline Chloride
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "No corn, wheat, soy, or fillers" — the declared label says otherwise on grain-free.
8 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Added taurine for heart health (on page) | Functional | not checkable | Manufacturer assertion |
| Biotin and fish oil for a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| pre & probiotics for healthy gut microbiome (on page) | Functional | not checkable | Manufacturer assertion |
| No corn, wheat, soy, or fillers (on page) | Free-from | contradicted | Manufacturer assertion |
| Formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for All Life Stages (on pack) | Nutrient | not checkable | Manufacturer assertion |
| 20+ nutrient-rich superfoods (on page) | Content | not checkable | Manufacturer assertion |
| Expertly formulated for dogs of all ages, breeds and sizes (on page) | Content | not checkable | Manufacturer assertion |
| Brown rice for sustained energy & fiber (on page) | Content | not checkable | Manufacturer assertion |
| Real beef as the #1 ingredient (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Grass-Fed Beef, Brown Rice, and Sweet Potato Kibble
Similar on ingredients, protein, format or nutrition, using the same stored data.
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