Bounce and Bella Complete Grain-Free Chicken Wet Dog Food with Superfoods
Fresh Shelf complete High meat Clear label Full label
Is Bounce and Bella Complete Grain-Free Chicken Wet Dog Food with Superfoods a good dog food?
We score it 77/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The product scored 77 out of 100. The meat content contributed +7.6 points and the overall quality of the ingredient list added +5 points. The remaining ingredients dragged the score down by -2.6 points. Being labelled nutritionally complete gave a boost of +2.3 points.
- Recipe77
- Nutritionalmedium98
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete shelf-stable fresh food for adult dogs, with chicken, chicken broth and sweet potatoes as the main ingredients.
Estimated composition
Typical analysis (as fed)
- Protein
- 10.20%
- Fat
- 4.90%
- Fibre
- 0.40%
- Ash
- 2.50%
- Moisture
- 78%
Energy: 98 kcal/100g
Dry matter basis
- Protein
- 46.40%
- Fat
- 22.30%
- Fibre
- 1.80%
- Ash
- 11.40%
- Carbohydrates
- 18.20%
Additives & feeding info
Nutritional additives
Vitamin D3: 200 IU/kg; Zinc: 25 mg/kg; Manganese: 1.4 mg/kg; Iodine: 0.75 mg/kg; Copper: 1.5 mg/kg
Storage
Unopened trays: store at normal room temperature in a cool, dry place. No refrigeration needed before opening. Once opened, keep refrigerated and use within 2 days.
Feeding guide
Complete adult dog food - feed according to the Complete Wet Feeding Guide. Can also be used as a topper or mixer with Bounce & Bella kibble.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 22.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (11)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 60% Chicken | Chicken | meat | medium | 60 | 60.0 |
| 2 | 29.5% Chicken Broth | Chicken Broth | meat | medium | 29.5 | 29.5 |
| 3 | 4% Sweet Potato | Sweet Potatoes | carb | good | 4 | 4.0 |
| 4 | 2% Chicory | Chicory | veg | good | 2 | 2.0 |
| 5 | 2% Banana | Banana | veg | good | 2 | 2.0 |
| 6 | 1% Broccoli | Broccoli | veg | good | 1 | 1.0 |
| 7 | Minerals | Vitamins and minerals | supplement | medium | - | 1.0 |
| 8 | 0.2% Salmon Oil | Salmon Oil | oil | good | 0.2 | 0.2 |
| 9 | 0.1% Spinach | Spinach | veg | good | 0.1 | 0.1 |
| 10 | 0.1% Apple | Apples | veg | good | 0.1 | 0.1 |
| 11 | 0.1% Herbs | Herbs | veg | medium | 0.1 | 0.1 |
Brand
- [email protected]
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-06
- Scored with
- Model v3 (methodology)
- Product page
- shop.bounceandbella.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.96 |
| Meat share of dry matter | 79.3% | 0.096 | +7.61 |
| Carb share of dry matter | 4.7% | -0.115 | -0.54 |
| Oil share of dry matter | 0.9% | -0.092 | -0.09 |
| Vegetable share of dry matter | 3.8% | -0.005 | -0.02 |
| Supplement share of dry matter | 4.3% | -0.012 | -0.05 |
| Other share of dry matter | 7.0% | -0.375 | -2.61 |
| Undeclared quantities | 1.0% | -0.106 | -0.11 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.96 |
| Meat share of dry matter | 79.3% | 0.096 | +7.61 |
| Carb share of dry matter | 4.7% | -0.115 | -0.54 |
| Oil share of dry matter | 0.9% | -0.092 | -0.09 |
| Vegetable share of dry matter | 3.8% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 4.3% | -0.012 | -0.05 |
| Other share of dry matter | 7.0% | -0.375 | -2.61 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 1.0% | -0.106 | -0.11 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 77.1
- Final score
- 77/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10.2 | 46.4 (band 20.045454545454547 to 40%) | 100 |
| Fat | 4.9 | 22.3 (band 6.125000000000001 to 20%) | 100 |
| Fibre | 0.4 | 1.8 (band 0.5 to 5%) | 87.6 |
| Energy (kcal/100g) | 98 | 445.5 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 5 nutritional additives on the label
- Vitamin D3: 200 IU/kg
- Zinc: 25 mg/kg
- Manganese: 1.4 mg/kg
- Iodine: 0.75 mg/kg
- Copper: 1.5 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99% of the recipe mass) (voluntary) | 19.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete food for adult dogs" — supported by the declared complete and balanced data.
3 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Complete food for adult dogs (on page) | Content | consistent | Manufacturer assertion |
| Grain-free recipe with sweet potato, fruit, veg and herbs (on page) | Content | not checkable | Manufacturer assertion |
| 60% chicken with 29.5% chicken broth (on page) | Content | not checkable | Manufacturer assertion |
| Gently cooked to help retain its natural flavour and nutrients (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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