Billy & Margot Single Animal Protein Lamb With Superfood Recipe Adult
Dry Extruded complete Declared analysis sits below the FEDIAF minimum for protein, fat.
Is Billy & Margot Single Animal Protein Lamb With Superfood Recipe Adult a good dog food?
We score it 27/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Why this score?
This recipe achieves an overall score of 27 out of 100. Several elements influence this rating, starting with ingredients without printed percentages which account for -10.6. Furthermore, the additive load adjusts the score by -8.3, while the processing format contributes -6.7. On the positive side, the additives in the recipe add +6.6 to the total.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe27
- Nutritionallow47
- Transparency35
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with lamb, vegetables and gelling agents and thickeners as the main ingredients.
Why you might choose it
- Single named animal protein: lamb.
- Doesn't list grain ingredients.
- Low in fat for its format: 3% fat on a dry-matter basis.
Why you might not
- 5 poor-graded ingredients make up about 50% of the recipe.
- Low in protein: 4% protein on a dry-matter basis.
- Meat makes up an estimated 5% of the dry matter (13% as fed); carbohydrates dominate.
Estimated composition
Typical analysis (as fed)
- Protein
- 4%
- Fat
- 3%
- Fibre
- 1%
Energy: 80 kcal/100g
Additives & feeding info
No additives recorded yet.
Feeding guide
5-10kg: 85-150g/day; 11-25kg: 155-300g/day; 26-45kg: 295-470g/day; 46-70kg: 465-655g/day; 71kg+: 625g+/day. Feed 2-3% of ideal body weight, twice daily, with fresh water.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: lamb
- Doesn't list chicken, beef, turkey, fish, venison, pork, duck as ingredients
Consider something else if:
- You need more protein than this: 4.0% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (10)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Lamb | Lamb | meat | medium | - | 12.9 |
| 2 | Vegetables | Vegetables | veg | medium | - | 12.3 |
| 3 | Gelling agents | Gelling agents and thickeners | additive | poor | - | 11.6 |
| 4 | Starch | Pea Starch | carb | poor | - | 11.0 |
| 5 | Flavours | Artificial flavourings | additive | poor | - | 10.3 |
| 6 | Vitamins & Minerals | Vitamin | supplement | good | - | 9.7 |
| 7 | Oils | Unspecified Animal Fats and Oils | oil | poor | - | 9.0 |
| 8 | Natural colour | Caramel Colour | additive | poor | - | 8.4 |
| 9 | Blueberries | Blueberries | veg | good | - | 7.7 |
| 10 | Honey. | Honey | carb | medium | - | 7.1 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- billyandmargot.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.5 | 9.191 | -4.31 |
| Carb share of dry matter | 23.5% | -0.115 | -2.70 |
| Oil share of dry matter | 13.2% | -0.092 | -1.22 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Additive share of dry matter | 40.3% | 0.163 | +6.57 |
| Supplement share of dry matter | 13.2% | -0.012 | -0.16 |
| Recipe graded poor | 50.3% | -0.065 | -3.27 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 11.6% | 0.060 | +0.70 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -37.29 | 0.222 | -8.28 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.5 | 9.191 | -4.31 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 23.5% | -0.115 | -2.70 |
| Oil share of dry matter | 13.2% | -0.092 | -1.22 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Additive share of dry matter | 40.3% | 0.163 | +6.57 |
| Supplement share of dry matter | 13.2% | -0.012 | -0.16 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 50.3% | -0.065 | -3.27 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 11.6% | 0.060 | +0.70 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -37.29 | 0.222 | -8.28 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 26.5
- Final score
- 27/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 4 | 4.4 (band 18 to 40%) | 17.2 |
| Fat | 3 | 3.3 (band 5.5 to 20%) | 42.2 |
| Fibre | 1 | 1.1 (band 0.5 to 5%) | 78.1 |
| Energy (kcal/100g) | 80 | 88.4 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Grain free dog food." — supported by the declared grain-free data.
- "completely grain-free" — supported by the declared grain-free data.
- "A grain free, single animal protein, nutritious dog food that dogs love." — supported by the declared single protein data.
3 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Grain free dog food. (on page) | Free-from | consistent | Manufacturer assertion |
| Complete and balanced formulation. (on page) | Functional | not checkable | Manufacturer assertion |
| completely grain-free (on page) | Free-from | consistent | Manufacturer assertion |
| Natural with added vitamins and minerals. (on page) | Content | not checkable | Manufacturer assertion |
| Superfood blend bursting with antioxidants, phytonutrients and essential vitamins and minerals to promote optimal vitality and wellbeing. (on page) | Content | not checkable | Manufacturer assertion |
| A grain free, single animal protein, nutritious dog food that dogs love. (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Billy & Margot
See all products from Billy & Margot
Alternatives to Single Animal Protein Lamb With Superfood Recipe Adult
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.